Sat.Dec 13, 2014 - Fri.Dec 19, 2014

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Use Whatever Friggin Words You Want!

Jason Yormark

Survey 271

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others.

Firebelly begins work with Team USA

Firebelly

We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.

Team 255

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Case Study: The Local Stories Project

Mindjumpers

Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case .

More Trending

Monday Roundup: Lessons Learned

Waxing UnLyrical

Most of us consider the end of the year a time for reflection; how the past year treated (or was treated by) us; what lessons we learned that we’d rather leave behind (!), and those we’ll carry with us into the new year.

A Better Guide to Promoting Your Content with Social Media

Convince & Convert

What happens once your blog post goes live? A million shares? A zillion click-throughs? A bit less than that? Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard.

Best Buy Mistakenly Exposes Their Exclusive Blogger List

Bill Hartzer

Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. In the email, they BCC’d everyone.

Buy 168

Five Cool Decks About Content Strategy

SocialFish

I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Acquia Slides from Simon Mainwaring.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

Harp Interactive

Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual.

Feed 240

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting.

Which Comes First, The Audience Or The Product?

Small Business Mavericks

Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers reverses the traditional timeline for most businesses. Most businesses will start with the product.

[Cool Social Tools] Hot Online Community Platforms for 2015

SocialFish

Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. And associations need to do if it they’re shopping around for an online community platform. You must explore your options!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

Harp Interactive

Categories: Social Media Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats This is the excerpt. Read more. ). Social Media Marketing content marketing social media marketing with images visual marketing visual marketing apps visual marketing stats

How To 234

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Freebase is Shutting Down in March 2015

Bill Hartzer

According to a Google Plus post today , Freebase is shutting down, and will no longer be available after March 2015. The current Freebase data will be ported over into WikiData. As you probably know, I have been one of Freebase’s biggest fans , and have a lot of edits under my belt there.

API 127

The 2014 State of Digital Transformation

SocialFish

Lots of good stuff in this Altimeter report on Digital Transformation. Jamie Notter and I have a whole chapter on Digital in our forthcoming book. Watch this space, you’ll hear a lot more about it soon!

Groups 235

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Important Things To Know About Your Ad on Google

Small Business Mavericks

Did you know that many of the ads served on the web don’t actually show up on the screen? Isn’t that kind of crazy to think about? But it makes sense when you remember about who reads the web — humans and computers. The robot sees what the person doesn’t, and that’s why served impressions have been important. Still, the industry is shifting to valuing viewable impressions instead.

Google 117

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house.

ICANN Hacked

Bill Hartzer

ICANN , the Internet Corporation for Assigned Names and Numbers organization that oversees internet domain names, has been hacked.

Coming soon!!! When Millennials Take Over – Preparing for the Ridiculously Optimistic Future of Business

SocialFish

We’re in the home stretch… the book will be out in early 2015!! Find out more here and ask us about bulk pre-orders for your organization’s next conference. Book review Featured Humanize Open Community SocialFish News

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Practical Writing Techniques to Double Your Productivity

Writtent Blog

Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…? Join the club. We’ve all been there. Sometimes a few times a day.

Get Content First Format Content Later

Convince & Convert

Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second.

There is Nothing About Negative SEO in Google Webmaster Guidelines

Bill Hartzer

There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO.

The Best Brands on Instagram 2014

Devumi

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. This number surpasses even the mighty Twitter. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year.

10 Things Epic Copywriters Do

Writtent Blog

Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.

The Coming Convergence of Social Media and Customer Experience

Convince & Convert

Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight.

7 New Buttons Facebook Hopes You Will Use

Small Business Mavericks

Search Engine Journal’s Matt Southern is a guy I pay attention to. His quick overview of the Call-To-Action Buttons for Business Pages look like they may have come up with some very good options for your Facebook business page. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet.

Hotels 106

4 Essential Viral Video Marketing Tips: Be Seen!

Devumi

CEO: “Okay, here’s our viral video marketing plan: We start out with a spinning close-up on the logo, cut to a shot of me talking about the virtues of Product X, show an image of it being used, then finish with the logo again.

Video 106