Sat.Dec 13, 2014 - Fri.Dec 19, 2014

How to Get Engagement From Your Community

SocialFish

I know, I know. This is not quite what you expected when you clicked on this post title. But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community.

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others.

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Use Whatever Friggin Words You Want!

Jason Yormark

I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words” The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused.

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Firebelly begins work with Team USA

Firebelly

We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Five Cool Decks About Content Strategy

SocialFish

I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Acquia Slides from Simon Mainwaring.

Monday Roundup: Lessons Learned

Waxing UnLyrical

Most of us consider the end of the year a time for reflection; how the past year treated (or was treated by) us; what lessons we learned that we’d rather leave behind (!), and those we’ll carry with us into the new year.

More Trending

You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

Harp Interactive

Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual.

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[Cool Social Tools] Hot Online Community Platforms for 2015

SocialFish

Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. And associations need to do if it they’re shopping around for an online community platform. You must explore your options!

A Better Guide to Promoting Your Content with Social Media

Convince & Convert

What happens once your blog post goes live? A million shares? A zillion click-throughs? A bit less than that? Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

Harp Interactive

Categories: Social Media Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats This is the excerpt. Read more. ). Social Media Marketing content marketing social media marketing with images visual marketing visual marketing apps visual marketing stats

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The 2014 State of Digital Transformation

SocialFish

Lots of good stuff in this Altimeter report on Digital Transformation. Jamie Notter and I have a whole chapter on Digital in our forthcoming book. Watch this space, you’ll hear a lot more about it soon!

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement.

Specialists and Generalists

Ari Herzog

According to Harvard Business Review author Vikram Mansharamani, the need for specialization is waning and generalist skills are in demand. He explains the difference with bark. There are many who have deeply studied its nooks, grooves, coloration, and texture.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Freebase is Shutting Down in March 2015

Bill Hartzer

According to a Google Plus post today , Freebase is shutting down, and will no longer be available after March 2015. The current Freebase data will be ported over into WikiData. As you probably know, I have been one of Freebase’s biggest fans , and have a lot of edits under my belt there.

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Coming soon!!! When Millennials Take Over – Preparing for the Ridiculously Optimistic Future of Business

SocialFish

We’re in the home stretch… the book will be out in early 2015!! Find out more here and ask us about bulk pre-orders for your organization’s next conference. Book review Featured Humanize Open Community SocialFish News

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house.

5 Practical Writing Techniques to Double Your Productivity

Writtent Blog

Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…? Join the club. We’ve all been there. Sometimes a few times a day.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

ICANN Hacked

Bill Hartzer

ICANN , the Internet Corporation for Assigned Names and Numbers organization that oversees internet domain names, has been hacked.

The Best Brands on Instagram 2014

Devumi

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. This number surpasses even the mighty Twitter. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year.

The Coming Convergence of Social Media and Customer Experience

Convince & Convert

Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight.

10 Things Epic Copywriters Do

Writtent Blog

Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

There is Nothing About Negative SEO in Google Webmaster Guidelines

Bill Hartzer

There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO.

Case Study: The Local Stories Project

Mindjumpers

Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case .

Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

Convince & Convert

For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?”

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7 New Buttons Facebook Hopes You Will Use

Small Business Mavericks

Search Engine Journal’s Matt Southern is a guy I pay attention to. His quick overview of the Call-To-Action Buttons for Business Pages look like they may have come up with some very good options for your Facebook business page. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet.

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4 Essential Viral Video Marketing Tips: Be Seen!

Devumi

CEO: “Okay, here’s our viral video marketing plan: We start out with a spinning close-up on the logo, cut to a shot of me talking about the virtues of Product X, show an image of it being used, then finish with the logo again.

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55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

Image source. The winter holiday season means really, really big business. December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa.

Apple and Afilias Special Projects Register 1800 Nonsense Domain Names

Bill Hartzer

Ever since I originally noticed that Apple was registering nonsense domain names, I have been intrigued about why they would be registering and then not renewing nonsense domain names. And it’s not just one or two domain names, or a dozen of them.

How To Write Mobile-Friendly Emails

Small Business Mavericks

Are you reading this on a small screen? The majority of us are using our phones to do more and more things online, and checking email is a big part of our activity. Because mobile usage is so prevalent, it makes sense to have a mobile-responsive website. It also makes sense to write your emails with the expectation that most will be read on a phone. The ones that are read on a big screen will be easier to read, too.

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Tweeting during a crisis: #SocialMedia Voice

Laurel Papworth

Shares Just a short little post on the storm around my 3 tweets regarding the Sydney Siege. Where is the social media manager for @LindtCafeAus #MartinPlace which was retweeted 21 times. I hope they are ok. I still want to know – who is the community manager for Lindt & are they ok?

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting.