Waxing UnLyrical
NOVEMBER 24, 2014
'This Thursday we celebrate Thanksgiving here in the U.S. So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Image: DVIDSHUB via Flickr, CC 2.0. 1. Are We Seeing the Slow Death of Thanksgiving? Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society?
Saying It Social
NOVEMBER 24, 2014
'Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on.
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Kikolani
NOVEMBER 24, 2014
'It’s almost that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently to see when new deals are added! Product: OptinMonster.
Bill Hartzer
NOVEMBER 24, 2014
'Google has activated their first New gTLD domain name, which is nic.google. Nic.Google currently redirects to the Google Registry. What’s even more interesting, though, is that Nic.google redirects with a 302 redirect to www.google.com/registry/ so maybe they did that 302 on purpose? Well, after all, it could be a temporary redirect, with a plan on putting a live site on nic.google at some point?
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Convince & Convert
NOVEMBER 25, 2014
'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company.
Idaconcpts
NOVEMBER 26, 2014
'Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Small Business Mavericks
NOVEMBER 28, 2014
'By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales.
Convince & Convert
NOVEMBER 25, 2014
'Image via BigStockPhoto.com. To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? A conversion is when a mobile app boosts sales, whether directly or indirectly.
Idaconcpts
NOVEMBER 28, 2014
'Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Big data can also be analyzed by how old it is or the manner in which it was collected. So where exactly is the business value hidden in these oceans of big data?
Firebelly
NOVEMBER 26, 2014
'Let me get a little deep on you. Publishing is a relationship. It’s a contract between the writer and the reader where the writer says, “I’ll write something good, if you’ll promise to read it,” and the reader responds with, “I’ll read the stuff you write, if you promise it will be good.” We see.
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Ari Herzog
NOVEMBER 25, 2014
'#Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection.
Small Business Mavericks
NOVEMBER 26, 2014
'Unless you have been ignoring the world of SEO, you have an idea about semantic search. I think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. The two are getting blended in semantic search. A Dozen Things To Do. In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search.
Idaconcpts
NOVEMBER 25, 2014
'Before the Internet, everything was legacy hardware and software. You turned your work on and off and it only came with you if you brought it. Most of the time, that wasn’t possible, being that it was confined on a heavy desktop computer. After the Internet, everything can stream, from music to video, to documents and accounting spreadsheets. Cloud computing is nearly a $20 billion industry today.
Firebelly
NOVEMBER 28, 2014
'Our own Duncan Alney will be presenting “10 Ways to Take Your Social Media Marketing to the Next Level” at the 2014 American Society of Consulting Arborists Annual Conference, the only conference designed to help consulting arborists expand their careers, in Palm Springs, California on December 5th. Session description Regardless of whether you’re a one-person.
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Social Media Strategery
NOVEMBER 24, 2014
'This article originally appeared in PR Daily. I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. The part of my presentation that drew the greatest reaction from the mostly entry level and student attendees was when I said that the industry has to stop the incessant whining about how PR doesn’t have a seat at the table or how people just don’t
Small Business Mavericks
NOVEMBER 25, 2014
'This is the time of year that mice come into the house. In a silent moment, I’ll realize something is moving around behind an intended project that has been sitting in one place, move that pile, and discover a stash of the dog’s dry food that has been carefully hidden by a mouse intending to stockpile for the winter. My house has a life that goes on without my permission until I take steps to stop it.
Writtent Blog
NOVEMBER 23, 2014
'Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging while streamlining your writing process. Following is a list of effective writing tips that can help you create standout content more efficiently. 1.
Laurel Papworth
NOVEMBER 25, 2014
'Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. Online course with downloadable documents and videos in December 16 & 17 2014. Please enquire for inhouse workshop (corporate). I’ve been asked by a dozen or so people to run a live, online class on developing social media strategies – 4 hrs, 2hrs a day with examples/case studies, proforma docs to fill out, a framework i
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Bill Hartzer
NOVEMBER 24, 2014
'Google Cache Date a Month Old Now, Google Rolled Out Mobile Friendly Tag, and State of Search conference Last Week. There a few significant updates this past week, including the Google Cache Dates, and the new Mobile Friendly Tag. Google Cache Dates. Last week several people, including myself, noticed that the Google cache date on pages is about a month old.
Twist Image
NOVEMBER 28, 2014
'Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it''s the most simple thing for a traditional agency to say to a client: "don''t worry about the Internet. It''s just a channel to communicate a message to an audience, like every other channel.". No, it''s not. The Internet is different (sorry).
Devumi
NOVEMBER 28, 2014
'There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. How you can actually create these viral videos, and get them to spread rapidly, seems to be an all too mysterious endeavor. Most brands think it works like this: Dream up some ridiculous idea. Hire a random celebrity who fits in the budget.
Absolute PA
NOVEMBER 28, 2014
'You’ve narrowed down your ideal client or group of people you would love to work with. You’ve figured out where they are online. The next step is showing them how you can work with them and why they should choose you! Yes, regularly sharing updates on your social media profiles or in your chosen online forums is one way to get seen. It’s vital to get your key messages out there reaching as many people as you can.
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ProBlogger
NOVEMBER 25, 2014
'On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blog posts?” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Discuss : I’m also keen to hear your experience on the question because I’m very aware that my approach is just one of many ways to go about generating blog post ideas. 1.
Twist Image
NOVEMBER 28, 2014
'It''s Friday. Time to step away from the keyboard. Not me. You. In my life, my escape, my getaway, my vacation is the keyboard and the words (my notebooks too). Thinking about words. Reading words. Writing words. No stress. No anxiety. It''s my own, personal, breath of fresh air. I feel my lungs expand, when I read something about life that I did''t know.
Danny WhatMough
NOVEMBER 28, 2014
'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News. The media and the UK government attacks Facebook for not doing more to track terrorist activity. Twitter CFO Anthony Noto accidentally tweets secret acquisition plan.
Convince & Convert
NOVEMBER 26, 2014
'I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded a Jay Today episode about Facebook video surpassing YouTube potentially.
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ProBlogger
NOVEMBER 24, 2014
'This is a guest contribution from Karol K. You can read the first and second post in this mini series here and here. … “[.] then the evening came and she found herself sitting by the drawing board again, trying to [.]“ Um … wait a minute, is it “sitting by the drawing board” or “sitting at the drawing board” ?
Twist Image
NOVEMBER 28, 2014
'Wonder Through Life. Don''t Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was absorbed by music magazines. Remember, there was no Internet. What I knew about the music I loved (and for me, that was mostly the heavy kind of music), I learned from the monthly magazines and the odd/random instances when one of my favorite bands'' video would be
Devumi
NOVEMBER 26, 2014
'If you just opened your own Pinterest business account and are wondering why no one is giving you repins and follows, you’re likely stumbling blind. You need a good and cohesive plan to get results on Pinterest, and I’ll be talking about how to get from nothing to a finished set of Pinterest marketing goals here in this article. . Establishing Pinterest marketing goals and reaching them. .
Convince & Convert
NOVEMBER 24, 2014
'Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? 1. We have two podcasts of our own: Social Pros and Jay Today. 2. Podcast listening increased 25% last year in the United States. 3. Increasingly, business people (especially marketers) are using podcasts to stay on top of trends because it’s the most time-efficient way to get educated.
ProBlogger
NOVEMBER 26, 2014
'Image via Flickr user Peyri Herrera. This is a guest contribution from Veronica Taylor. Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren’t working, they need to be tested and updated. Most people think of marketing automation as efficient yet impersonal.
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