Sat.Nov 08, 2014 - Fri.Nov 14, 2014

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

Facebook Like-Gating Is Gone: Should You Still Run Contests?


Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love.

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3 Hidden Resources for Your #GivingTuesday Campaign


Guest post by Jenna Sauber, CauseVox. ————– As December 2nd starts to creep closer on the calendar, you may be starting to feel the squeeze. You may be thinking, “We have so much to do and so little time!”

Navolutions Announces $500 Scholarship for Taking Down Internet Explorer


If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!),

Emerging Social Media Trend: Logo Detection In Images


If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.”

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More Trending

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands.

The Keys To Writing Compelling, Creative Content

Convince & Convert

Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need.

Vine Marketing: 5 Must-Reads


Twin Design / Learn everything you need to know about marketing on Vine in these five must-reads. Brand Marketing on Vine: How to Sell Yourself in Six Seconds By Jon Mowat Nearly two years after its launch, Vine is already becoming an established part of the content marking mix.

[You need this!!] Essentials of Online Community Management On-Demand Course


I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Quantification Fascination

Saying It Social

The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

Image via On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here.

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Drafting My Next Job Description

Ari Herzog

Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.

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Three Easy Steps for Simple Facebook Ad Split-Testing


Three Easy Steps for Simple Facebook Ad Split-Tests from John Haydon. Implementation

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

37 Speakers To See at State of Search 2014

Bill Hartzer

After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search.

3 Unique Ways Brands Are Approaching Content Creation

Convince & Convert

Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life.

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How to Create a Social Media Holiday Campaign


It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. Virality, new followers, increased brand exposure, and cash registers ringing like church bells don’t happen by accident.





How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Acquired

Bill Hartzer

It appears that Facebook has recently acquired the domain name. Checking the name servers and the whois data for, there was a recent change to the name servers: from to, and the registrant is now Facebook.

A new search engine for marketing podcasts

Convince & Convert

Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively.

Using the Twitter Small Business Planner: #SmallGoesBig


My friends in the Northern Hemisphere can feel it – the air is becoming cool, some of you are seeing snow, and now that it’s November 12th, holiday decorations are going up.

Do YOU Want To Use Your Own Website?

Small Business Mavericks

One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is assumed and the newbie gets lost or frustrated. With the options available, a confused or frustrated customer can easily find alternatives, so it’s pretty important that all the public aspects of the business are easy to navigate. Part of that public aspect is your website. Is It Easy To Find?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

New gTLD Domain Name Forum Launched

Bill Hartzer

A New gTLD Domain Name forum has recently launched. The site, called gTLD.Link , is your everything link to the gTLDs. I’ve recently joined the forum, and so far have made several helpful connections through the site.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

Image via When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies.

5 Myths About Copywriters You Believe

Writtent Blog

Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.

Frustrated With Social Media? You May Have Overlooked This One Resource

Small Business Mavericks

The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual. Customer Service Veterans. Who has been dealing with your customers already? The front line of your workforce: those who deal with the public and provide the interactions that make your business unique in your industry.

Registering Domain Names with Google Domains

Bill Hartzer

For a few months now, I have had the opportunity to have access to the Google Domains program, where you can buy (and transfer in) domain names. Google has been a domain name registrar for many, many years now, but has only recently opened up their registrar services to the public.

The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

Image via Guitar Center. “I I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”.

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4 Simple Steps to Finding Perfect Freelance Writers

Writtent Blog

Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself.

Tis The Season For Marketing Mistakes

Small Business Mavericks

This is a crazy time of year for marketers. On the one hand, you have the push to promote all the sales for holiday shopping and on the other hand you have customers asking why they must be subjected to Christmas items before Thanksgiving. Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.”

Bill Hartzer Weekly Update – November 12, 2014

Bill Hartzer

Google Updated the Knowledge Graph, and State of Search conference next week. I only have one update this past week, as it was a short (but busy) week last week, with traveling at the end of last week. Google Knowledge Graph Update.

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5 Examples of Inspired Checkout Processes That Bring Results

Convince & Convert

One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. You have your very own cashier every single time you decide to log on to your favorite ecommerce site and indulge in some retail therapy.