Sat.Nov 08, 2014 - Fri.Nov 14, 2014

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

Facebook Like-Gating Is Gone: Should You Still Run Contests?

Firebelly

Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

Guest post by Jenna Sauber, CauseVox. ————– As December 2nd starts to creep closer on the calendar, you may be starting to feel the squeeze. You may be thinking, “We have so much to do and so little time!”

Navolutions Announces $500 Scholarship for Taking Down Internet Explorer

Navolutions

If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!),

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How Tweet It Is: Twitter is Becoming a Better Way to Offer Customer Service

SocialFish

Everyone knows the frustration of the long, temper-challenging wait over the phone just to talk to a customer service representative or that email response that never seems to come.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands.

The Keys To Writing Compelling, Creative Content

Convince & Convert

Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need.

Vine Marketing: 5 Must-Reads

Firebelly

Twin Design / Shutterstock.com Learn everything you need to know about marketing on Vine in these five must-reads. Brand Marketing on Vine: How to Sell Yourself in Six Seconds By Jon Mowat Nearly two years after its launch, Vine is already becoming an established part of the content marking mix.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[Cool Infographic Friday] Coaching Executives for Engagement

SocialFish

“Members are more engaged in communities with executive participation.” ” Isn’t that all you need to know? ———-. photo credit ). Featured Useful Data

Quantification Fascination

Saying It Social

The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

Image via BigStockPhoto.com. On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here.

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37 Speakers To See at State of Search 2014

Bill Hartzer

After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[You need this!!] Essentials of Online Community Management On-Demand Course

SocialFish

I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

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How to Create a Social Media Holiday Campaign

Devumi

It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. Virality, new followers, increased brand exposure, and cash registers ringing like church bells don’t happen by accident.

3 Unique Ways Brands Are Approaching Content Creation

Convince & Convert

Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life.

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Facebook Acquired Messenger.com

Bill Hartzer

It appears that Facebook has recently acquired the Messenger.com domain name. Checking the name servers and the whois data for Messenger.com, there was a recent change to the name servers: from lovellsnames.org to facebook.com, and the registrant is now Facebook.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Three Easy Steps for Simple Facebook Ad Split-Testing

SocialFish

Three Easy Steps for Simple Facebook Ad Split-Tests from John Haydon. Implementation

Using the Twitter Small Business Planner: #SmallGoesBig

Devumi

My friends in the Northern Hemisphere can feel it – the air is becoming cool, some of you are seeing snow, and now that it’s November 12th, holiday decorations are going up.

A new search engine for marketing podcasts

Convince & Convert

Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively.

New gTLD Domain Name Forum Launched

Bill Hartzer

A New gTLD Domain Name forum has recently launched. The site, called gTLD.Link , is your everything link to the gTLDs. I’ve recently joined the forum, and so far have made several helpful connections through the site.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

11.11.14

SocialFish

Potluck

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Drafting My Next Job Description

Ari Herzog

Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.

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Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

Image via BigStockPhoto.com. When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies.

Registering Domain Names with Google Domains

Bill Hartzer

For a few months now, I have had the opportunity to have access to the Google Domains program, where you can buy (and transfer in) domain names. Google has been a domain name registrar for many, many years now, but has only recently opened up their registrar services to the public.

What’s Missing in Your Content Strategy? 10 Things!

Writtent Blog

There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy.

Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Social Media Network Marketing

Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

Image via Guitar Center. “I I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”.

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Bill Hartzer Weekly Update – November 12, 2014

Bill Hartzer

Google Updated the Knowledge Graph, and State of Search conference next week. I only have one update this past week, as it was a short (but busy) week last week, with traveling at the end of last week. Google Knowledge Graph Update.

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