Sat.Nov 01, 2014 - Fri.Nov 07, 2014

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do.

Search & Social – Understanding the Interdependence


This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog You can connect with Christine on Twitter @christine_kbh.

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Trending Sources

Facebook Like-Gating Is Gone: Now How Do You Get New Fans?


Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans? I’ve got one word for you—ads. You need to run. Facebook Social Media

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? A regional manager for Chevy. Rikk Wilde was designated by Chevy to make a presentation to the World Series MVP of the Chevy Colorado. But when the microphone was handed over to Wilde, nerves took over.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Rocking the Vote

Waxing UnLyrical

Happy Monday! Did you have a tough time getting up today, what with Daylight Savings Time ending and all? Me too. Since tomorrow is Election Day here in the U.S., this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Image: Vox Efx via Flickr, CC 2.0. Is social media contributing to political paralysis? Why: How has social media affected modern day politics?

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.”

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How to structure glocal communication on Social Media


The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media.

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Two More Perspectives On Podcasting

Small Business Mavericks

Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. I keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts.

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What You Probably Don’t Know about Advanced Facebooks Ads

Convince & Convert

Tweetable Moments Before you create that ad, would you interact with it yourself? jonloomer Tweet This. Digging in to Advanced Facebook Ads. When Jon Loomer started digital marketing with the NBA in the early 2000s, it was a race to delete negative comments. But the current digital client is a whole other ballgame. Now he teaches marketers advanced techniques for using Facebook to enhance their earned, and more often their paid, media presences.

Midterm Elections & Social Media: 5 Must-Reads


Learn how social media is used to attract voters and predict elections in these five must reads. Social media become key campaign tool in midterm elections Students voting in the midterm election can expect more than just a knock on the door or a message in their voicemail as candidates flood social media platforms like. Social Media election day

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Thanks for the support

Ari Herzog

On March 26, 2014, I announced my candidacy for State Representative of the First Essex District in Massachusetts. On November 4, 2014, I received 1,122 votes in Newburyport, 278 votes in Amesbury, and 206 votes in Salisbury. An independent candidate, I accepted an uphill battle on day one by competing with Democratic and Republican machines. I met many people and learned about many issues. After seven months, about 10% of the voting electorate cast my oval. It is a humbling experience.

5 Expert Tips For Remarketing Success

Small Business Mavericks

Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. –Eric Couch. We’ve all seen the results of remarketing. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy. Right? On the other hand, many times it’s a nudge to conversion.

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Nine A/B Tests You Should Run on Your Newsletter

Convince & Convert

image via As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter. By running these regular checkups, you can find the things that do and don’t work for you, and you can improve both the quality of your offering and the chance someone will buy your product. A/B testing is a diagnostic of sorts, which can tell you where you need help.



Here’s the calculus we perform at Firebelly in order to create a balanced earned media content & placement strategy for our clients. Calculus? Or is it algebra? I just call it creative math: not because we’re not crunching the real numbers but because I just made this up. Nobody taught me how to do this. Content Marketing Writing

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Get More SoundCloud Followers in 7 Easy Steps!


You want to get more SoundCloud followers , like everyone else on the music sharing platform, but how exactly do you do that? The days of having a great album and an entertaining live show as the sole needs of an upcoming artist are over. You need an online strategy, and SoundCloud can be a part of that. In order to get more SoundCloud followers for all of your songs , I’m going to give you seven steps to follow.

Don’t Miss Out On These CTA Catalysts!

Small Business Mavericks

Calls To Action — CTAs — start to make my brain cramp after I’ve been trying to come up with yet another great one. Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do? I start looking at advice from those I know have some wisdom on the subject. Billy McCaffrey gives us some of that wisdom and fizz on Search Engine Journal with 7 Tips for a Killer Call-To-Action.

Dance Content Into The Heart of Your Reader

Convince & Convert

Did you know words can dance? It’s true. A carefully chosen word will mambo around your mind and, in the right context, foxtrot into your heart. In fact, some words are capable of dancing off the page and will inspire you to act immediately. The Internet is full of people that write content every day, yet many of them don’t understand that they are unintentionally killing their content.



-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js -Likealyzer -Live Chat Software -LinkedIn Inmail -NUVI -Oculus Rift -Open Site Explorer. Blog Content Marketing Social Media

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls .

How To Turn Charitable Involvement Into Profitable Conversions

Small Business Mavericks

Why is the practice of donating a portion of the purchase to the charity of the shopper’s choice an increasingly popular idea? I think it’s popular because it adds value to the transaction. Here are a few reasons why charitable involvement is profitable for a business: Charitable donations at purchase increase the connection with the customer because they are getting the item or service plus a good feeling about giving to something near to their heart.

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. Open-ended, simple and to the point, Indiana University Athletics would soon find out that sometimes a simple question can generate answers compelling enough to script an entire video.

5 Things You Can’t Blog Successfully Without

Writtent Blog

Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to $800,000 per month ! But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without. In this post, I highlight five of the most important.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Pinterest Content Curation Ideas to Help your Brand


Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The goal of your social media channels should be to become known as a reliable source of information for your followers. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users. What exactly is Pinterest content curation?

Wimpy E-mail Subscriber List? Here Are 3 Ways To Beef It Up

Small Business Mavericks

Did you ever read comic books and look at the muscle-building ads in the back? The skinny little wimp gets the product and–BOOM–muscles are sprouting and the beefed-up former wimp gets admired as the new strong guy. This is not like those ads. In real life, muscles come from exercise and good health habits. Strength is not from a product, but from a practice. As you do what strengthens your muscles, you begin to learn why some things work and some things don’t work.

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How Content Platforms Inspire Internal Stakeholders to Blog More Often

Convince & Convert

Image via As content marketers, we’re expected to do it all at our organizations. Understand the immediate pain points of our prospects. Predict and respond to customer complaints. Step out from behind our computer screens and connect with influencers to drive amplification strategies. And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign.

Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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Announcing: Your Social Media Business Coach

Bare Feet Studios

I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! It allows me to. The post Announcing: Your Social Media Business Coach appeared first on Bare Feet Studios.

Google Updates Knowledge Graph Data

Bill Hartzer

Google just updated or “refreshed” the knowledge graph data within the past 24 hours. I have knowledge graph data showing up for a search for my name, Bill Hartzer, and I’ve been constantly watching the data, as it was previously incorrect: and it appears that they just updated the information within the past few hours.

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Here’s how you make marketing people love

Convince & Convert

Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things.

58+ Resources to Master SEO Copywriting

Writtent Blog

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.

Jian, Social Media And The Silence Is Deafening

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Bill Hartzer: Weekly Update for November 1, 2014

Bill Hartzer

Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. I have a few interesting updates this week. I did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason. Reddit AMA (Ask Me Anything). Last week I had the honor of doing a Reddit AMA, where people can go onto Reddit and literally ask me anything they want.

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