Sat.Nov 01, 2014 - Fri.Nov 07, 2014

Search & Social – Understanding the Interdependence

Mindjumpers

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management.

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.)

Facebook Like-Gating Is Gone: Now How Do You Get New Fans?

Firebelly

Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans?

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? A regional manager for Chevy.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to structure glocal communication on Social Media

Mindjumpers

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media.

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More Trending

Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm.

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[Cool Infographic Friday] The 10 Most Important Work Skills in 2020

SocialFish

OK, no surprise to you guys why I love this one. Source: Top10OnlineColleges.org. Cool Infographic Friday

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge?

How to Get More SoundCloud Followers in 7 Easy Steps!

Devumi

You want to get more SoundCloud followers , like everyone else on the music sharing platform, but how exactly do you do that? The days of having a great album and an entertaining live show as the sole needs of an upcoming artist are over.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Midterm Elections & Social Media: 5 Must-Reads

Firebelly

Learn how social media is used to attract voters and predict elections in these five must reads. Social media become key campaign tool in midterm elections Students voting in the midterm election can expect more than just a knock on the door or a message in their voicemail as candidates flood social media platforms like. Social Media election day

Why collaboration is not as easy as it seems

SocialFish

Loved this deck by Rawn Shah.

What You Probably Don’t Know about Advanced Facebooks Ads

Convince & Convert

Tweetable Moments Before you create that ad, would you interact with it yourself? jonloomer Tweet This. Digging in to Advanced Facebook Ads. When Jon Loomer started digital marketing with the NBA in the early 2000s, it was a race to delete negative comments.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

CONTENT STRATEGY CALCULUS

Firebelly

Here’s the calculus we perform at Firebelly in order to create a balanced earned media content & placement strategy for our clients. Calculus? Or is it algebra? I just call it creative math: not because we’re not crunching the real numbers but because I just made this up. Nobody taught me how to do this. Content Marketing Writing

[Cool Social Tools] Centscere for Millennial Giving

SocialFish

This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ———-. Struggling to find young donors?

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Nine A/B Tests You Should Run on Your Newsletter

Convince & Convert

image via BigStockPhoto.com. As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter.

Google Updates Knowledge Graph Data

Bill Hartzer

Google just updated or “refreshed” the knowledge graph data within the past 24 hours.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

TAKING A LOOK AT OUR TOOLKIT

Firebelly

-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js -Likealyzer -Live Chat Software -LinkedIn Inmail -NUVI -Oculus Rift -Open Site Explorer. Blog Content Marketing Social Media

Association Social Media: American Diabetes Association

SocialFish

Dance Content Into The Heart of Your Reader

Convince & Convert

Did you know words can dance? It’s true. A carefully chosen word will mambo around your mind and, in the right context, foxtrot into your heart. In fact, some words are capable of dancing off the page and will inspire you to act immediately.

Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

58+ Resources to Master SEO Copywriting

Writtent Blog

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO.

Goodies for NTEN members!!

SocialFish

Every year, NTEN spends a whole month saying thank you to its member community of nonprofit professionals committed to using technology for social change by offering a full month of free programming and prizes exclusively for NTEN Members, plus special local events and content.

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond.

Two More Perspectives On Podcasting

Small Business Mavericks

Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. I keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts.

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3 Pinterest Content Curation Ideas to Help your Brand

Devumi

Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again.

Bill Hartzer: Weekly Update for November 1, 2014

Bill Hartzer

Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. I have a few interesting updates this week. I did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason.

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How Content Platforms Inspire Internal Stakeholders to Blog More Often

Convince & Convert

Image via BigStockPhoto.com. As content marketers, we’re expected to do it all at our organizations. Understand the immediate pain points of our prospects. Predict and respond to customer complaints.

5 Expert Tips For Remarketing Success

Small Business Mavericks

Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. –Eric Couch. We’ve all seen the results of remarketing. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy. Right? On the other hand, many times it’s a nudge to conversion.

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