Sat.Oct 25, 2014 - Fri.Oct 31, 2014

When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

I know people get really tired of the “we’re going away!” ” “we’re back!” ” “we’re going away!” ” “we’re back!” ” type of posts… So… We’re back! Did you miss us? And can you see what we’ve been up to? WUL is now officially part of SBC! How cool is that? Everything else about it remains the same. WUL is still not a pay-to-play blog.

Looking For A Social Media-Inspired Halloween Costume? Print This Mark Zuckerberg Mask!

Firebelly

Are you looking for a last-minute Halloween costume idea for a party this weekend? Do you love Facebook? If you answered “yes” to both questions, click on the image below to print the full-size version of this Mark Zuckerberg mask! Happy Halloween! Blog Facebook

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How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

How To 132

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.

Tools 109

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

New Feature: Get More YouTube Subscribers Through Video Collaborations

Devumi

It is now easier than ever to get more YouTube subscribers thanks to YouTube identifying a key aspect of how people use their service. They have tweaked how their service works since learning this, and are offering everyone with over 10,000 subscribers the chance to get more YouTube subscribers with one click whenever two or more YouTubers collaborate! The new YouTube Creator Credits feature.

Live-Tweeting Events: 5 Must-Reads

Firebelly

Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Thanks to its real-time focus, Twitter has become. Blog Social Media Twitter

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Two Things Every Business Website Should Have

Small Business Mavericks

Website design can be pretty amazing, but when it comes down to it, it has to do what the visitor wants it to do. Think about what it is like to be a new user at your site. In fact, many times it is worth asking for input from others about your site’s usability even if you have to pay someone to critique it. I look at business website design as an extension of that business. It needs to be worth taking your time to go there.

FAQ 103

New Twitter User Revamp: Plus 2 Bonus Pieces of News!

Devumi

Twitter are working hard to reward their shareholders…and finally turn a profit. They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old. This is, however, leading to a growing user base who are, *sigh*, flocking to Twitter as it begins to more closely resemble the Facebook they know. The latest revamp is the new Twitter user revamp that will help new Twitter users understand the service.

News 95

Anatomy of a Perfect Blog Post

Writtent Blog

What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success. Studies show that over 90% of marketers today are publishing custom content.

4 Parts of a Must-Click Call to Action

Convince & Convert

When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Good Is Your Analytics Strategy?

Small Business Mavericks

Let me share something you could not have possibly known: if I had put the word “gamification” in the title of this post the views would have jumped to 3 times as many as normal. When I look at the numbers, the highest views are of gamification posts. If all I wanted to do was increase views of blog posts , the obvious thing to do might be put that word in as many titles as I could come up with: 10 ways to add gamification to your SEO! 3 gamification mistakes to avoid!

How to Use Foursquare for Small Business

Idaconcpts

There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty.

7 Writing Tactics You Are Wasting Your Time On

Writtent Blog

Image source. Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid. The following common mistakes are ones most writers make when starting out, but whether you’re a new or seasoned writer you’re better off avoiding these writing tactics. Skimping on quality. Does anyone care whether that should be a comma or a semicolon? Does it really matter whether or not you use the correct term?

STOP Now or Your Content Dies

Convince & Convert

Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. Am I alone in my sentiments? I don’t think so. I am inclined to believe that most writers and bloggers share the same fear of failure every time they publish a new piece of content.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Intuitive Is Your Site?

Small Business Mavericks

I have a slight skepticism about the idea of “intuitive websites” because there’s usually a problem with whose intuition it’s designed around. When the FCC did their “ reboot “, the eventual new site design made sense to the designers, but the average user was so befuddled that they had to add an option to go back to the old site. A federal commission specializing in communication should be able to do this easily, wouldn’t you think so?

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Why I Can’t Trust Klout Anymore

Bill Hartzer

Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Currently, my Klout score is 66 , which is really not that bad if you ask me. After, all, Duane Forrester’s Klout score is 74: It’s all good, right? well, no. Let me explain.

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How Many Characters Does Twitter Have? - Social Media

Social Media Network Marketing

Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter ''Compose New Tweet''? Below is an example of the Number Of Characters Before And After Image Being Attached To Twitter: I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Another Reminder That Local Search Is Important

Small Business Mavericks

Well, it happened again. We were going out to dinner and discussing the options, and pizza was mentioned. Being a passenger, it was my job to look up the national brand pizza place and see what their specials were. It was a perfect example of why businesses should be controlling their local listings. Here’s what happened: I did a search for the pizza place & got the specials & sites in a neighboring state.

RipoffReport.com Home Page Delisted in Google

Bill Hartzer

Apparently because of a legal complaint, the home page of Ripoff Report has been de-listed by Google. If you search for Ripoff Report in Google, the site’s home page is no longer listed in the search results. However, another page appears, the search.aspx page. Ripoff Report's home page has been delisted by Google because of a legal complaint. But the rest of the site is still there. Worth a watch. — Tony N. Wright (@tonynwright) October 30, 2014.

Google 101

Generation Y - Helping Them Positively To Define ThemSelves To The World - Social Media

Social Media Network Marketing

Do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Think about it. Members of Generation Y can be difficult to impress, so Brands must deliver positive emotional engagement to keep their attention. These are the new Millennials. Millennials are defined as those born between 1980 and 2000. This Generation namely Generation Y is without doubt one of the most challenging group to market to.

The time I spent the World Series in handcuffs

Convince & Convert

We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even even when we really needed to do so.

Sports 100

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

My First eBook Day 1 How I created my eBook + Day 1 Stats

Lucy Hall

The Idea. Yesterday I published my first eBook - 40 Content Ideas For Social Media! - The idea behind this eBook was taken from a content workshop I held a few months back. I also get asked frequently for Ideas on what people should post and finally I wrote a similar post a few month back '11 content ideas your audience will love' so half of the content was already there. The title isn't amazingly original there are plenty of blog posts and eBooks on the same topic.

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BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing

Bill Hartzer

My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at Bing.com. On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my own future, I am now faced with saying goodbye to some talented friends and coworkers.

It's Not My Job Anymore

Twist Image

Do brands still need to be convinced about digital marketing? It''s done. It''s over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional mass media channels. That doesn''t devalue what can be done with traditional advertising, it simply means that digital marketing - on its own - can be enough to build, sustain and retain a healthy client base.

Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This. Constant Evolution. Many of our guests have been working in social at their respective companies for a few years. Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. Today, we have the opposite: Jeramie McPeek has been in charge of the Phoenix Suns ‘ digital presence for 23 years.

Source Phoenix Review: A Live 2-Week SEO Case Study

Viper Chill

Over the coming fortnight you’re going to hear a lot about Source Phoenix , a product being launched by Alex Becker but not something I would call an Alex Becker product. Alex has pulled together other highly successful SEO’s – such as Kotton Grammer and Dan Anderson – to show how they’re making over $300,000 per month combined.

Reddit AMA: Ask Me Anything

Bill Hartzer

Today, I feel honored to have been asked to participate in my first-ever Reddit AMA (Ask Me Anything). I’ve just kicked it off on the “Big SEO” section of Reddit, and welcome you to come ask me anything: [link]. Typically, in a Reddit AMA, lots of interesting questions are asked–and lots of interesting responses are always fun to read.

Apple Pay And The Future Of How We Spend Money

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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Can You Build Trust Before the Transaction

Convince & Convert

What if you found a way to build extreme trust before you ever interacted with a customer? I was speaking recently in Boston at an event for Straumann , where the audience was a group of very successful oral surgeons. After my talk, one of the attendees came up to me afterwards. His name is Dr. Glenn Gorab , and he lives in Clifton, New Jersey. He has an amazing program that builds extraordinary trust with his patients before he ever sees them. Here’s how it works.

7 Creepy Business Mistakes You Could Be Making (& How To Avoid Them)

Absolute PA

Running your own business can be like a wild journey on the ghost train: exhilarating, fun and sometimes freakin’ scary! There are trap doors and spooky surprises around every bend. As you take each step with nervous trepidation, who knows where they will lead? No fear! I’ve picked a lucky number 7 of the creepiest business mistakes and explain how to avoid them. Read on and take action so that your journey to success will be thrilling (in a good way).

Bill Hartzer – Weekly Update October 27, 2014

Bill Hartzer

Google Penguin Refresh last weekend, and Google adds Inbox by Gmail, which is useful for reading email on your phone. We have a few updates this week, and the major one was the Penguin refresh (a refresh, not an update. We also had the launch of Inbox by Gmail, which is pretty good, as I’ve tested it out already. And oh yeah, there’s a new Share button added this week to Google’s header. Google Penguin Refresh.