Sat.Oct 25, 2014 - Fri.Oct 31, 2014

Social Media and B2B – How To Gain Awesome Leads


Guest post by Ashley Stirling. ———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

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When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

I know people get really tired of the “we’re going away!” ” “we’re back!” ” “we’re going away!” ” “we’re back!” ” type of posts… So… We’re back! Did you miss us?

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Trending Sources

Looking For A Social Media-Inspired Halloween Costume? Print This Mark Zuckerberg Mask!


Are you looking for a last-minute Halloween costume idea for a party this weekend? Do you love Facebook? If you answered “yes” to both questions, click on the image below to print the full-size version of this Mark Zuckerberg mask! Happy Halloween! Blog Facebook

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Doesn’t Your Company Have a Social Media Voice Document?


Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case. Home Page Delisted in Google

Bill Hartzer

Apparently because of a legal complaint, the home page of Ripoff Report has been de-listed by Google. If you search for Ripoff Report in Google, the site’s home page is no longer listed in the search results. However, another page appears, the search.aspx page.

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More Trending

Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link.

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Association Social Media: International Reading Association


New Feature: Get More YouTube Subscribers Through Video Collaborations


It is now easier than ever to get more YouTube subscribers thanks to YouTube identifying a key aspect of how people use their service.

Why I Can’t Trust Klout Anymore

Bill Hartzer

Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Currently, my Klout score is 66 , which is really not that bad if you ask me. After, all, Duane Forrester’s Klout score is 74: It’s all good, right? well, no. Let me explain.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

4 Parts of a Must-Click Call to Action

Convince & Convert

When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers.

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How To Keep Fear From Ruining Your Career


Guest post by Brian Carter as part of the book launch of The Cowbell Principle. ——– Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life.

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New Twitter User Revamp: Plus 2 Bonus Pieces of News!


Twitter are working hard to reward their shareholders…and finally turn a profit. They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old.

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BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing

Bill Hartzer

My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

STOP Now or Your Content Dies

Convince & Convert

Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. Am I alone in my sentiments? I don’t think so.

How to Use Foursquare for Small Business


There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next.

What Kind Of Tools Do Marketers Need?

Small Business Mavericks

I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done.

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Reddit AMA: Ask Me Anything

Bill Hartzer

Today, I feel honored to have been asked to participate in my first-ever Reddit AMA (Ask Me Anything). I’ve just kicked it off on the “Big SEO” section of Reddit, and welcome you to come ask me anything: [link].

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team.

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Anatomy of a Perfect Blog Post

Writtent Blog

What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing.

Two Things Every Business Website Should Have

Small Business Mavericks

Website design can be pretty amazing, but when it comes down to it, it has to do what the visitor wants it to do. Think about what it is like to be a new user at your site. In fact, many times it is worth asking for input from others about your site’s usability even if you have to pay someone to critique it. I look at business website design as an extension of that business. It needs to be worth taking your time to go there.

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Bill Hartzer – Weekly Update October 27, 2014

Bill Hartzer

Google Penguin Refresh last weekend, and Google adds Inbox by Gmail, which is useful for reading email on your phone. We have a few updates this week, and the major one was the Penguin refresh (a refresh, not an update.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The time I spent the World Series in handcuffs

Convince & Convert

We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even even when we really needed to do so.

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7 Writing Tactics You Are Wasting Your Time On

Writtent Blog

Image source. Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid.

What Good Is Your Analytics Strategy?

Small Business Mavericks

Let me share something you could not have possibly known: if I had put the word “gamification” in the title of this post the views would have jumped to 3 times as many as normal. When I look at the numbers, the highest views are of gamification posts. If all I wanted to do was increase views of blog posts , the obvious thing to do might be put that word in as many titles as I could come up with: 10 ways to add gamification to your SEO! 3 gamification mistakes to avoid!

How Many Characters Does Twitter Have? - Social Media

Social Media Network Marketing

Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter ''Compose New Tweet''?

Advanced Social Media Lessons from the Best in the NBA

Convince & Convert

Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This. Constant Evolution. Many of our guests have been working in social at their respective companies for a few years.

Apple Pay And The Future Of How We Spend Money

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

Apple 97

How Intuitive Is Your Site?

Small Business Mavericks

I have a slight skepticism about the idea of “intuitive websites” because there’s usually a problem with whose intuition it’s designed around. When the FCC did their “ reboot “, the eventual new site design made sense to the designers, but the average user was so befuddled that they had to add an option to go back to the old site. A federal commission specializing in communication should be able to do this easily, wouldn’t you think so?

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Generation Y - Helping Them Positively To Define ThemSelves To The World - Social Media

Social Media Network Marketing

Do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Think about it. Members of Generation Y can be difficult to impress, so Brands must deliver positive emotional engagement to keep their attention. These are the new Millennials.

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Can You Build Trust Before the Transaction

Convince & Convert

What if you found a way to build extreme trust before you ever interacted with a customer? I was speaking recently in Boston at an event for Straumann , where the audience was a group of very successful oral surgeons. After my talk, one of the attendees came up to me afterwards.

Source Phoenix Review: A Live 2-Week SEO Case Study

Viper Chill

Over the coming fortnight you’re going to hear a lot about Source Phoenix , a product being launched by Alex Becker but not something I would call an Alex Becker product.