Sat.Oct 18, 2014 - Fri.Oct 24, 2014

What Social Media Means For Your Business in 2014/2015


SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media.

Snapchat as a platform for branded content?


With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Media and Procrastination

Saying It Social

A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages.

Facebook Messenger Is #1 Messaging App In The U.S.


Despite their outcries about privacy and security concerns, Americans can’t seem to get enough of Facebook Messenger. A recent report by Parks Associates shows that 53% of Americans using messaging apps are on Messenger—putting it in the #1 spot ahead of Skype, Snapchat and iMessage.

Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that.

How to Create a Content Marketing Strategy

Convince & Convert

Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy.

More Trending

#BOLOCON: Next Generation Social Media For Agencies


Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future.

Google Penguin 3.0: No One Can Recommend How to Recover Yet

Bill Hartzer

Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it.

Google 139

How to Turn Your Old, Forgotten Content Into Your New Secret Weapon

Convince & Convert

image via Big Stock Photo. Wouldn’t it be nice if content marketing were as simple as just creating stellar content? Sure, you can say that crafting the most compelling content possible is your number one priority. After all, it should be.)

Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard


a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you.

Firebelly Begins Working With DirectEmployers


We’re excited to announce that we have started working with DirectEmployers. DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology.

Inbox by Gmail Doesn’t Work with Google Apps

Bill Hartzer

The new Inbox by Gmail , launched just recently , does not work with email accounts set up through Google Apps. My company, for example, uses our Gmail accounts for our email. And, I use Gmail even on my phone for email. So, I was kind of excited to try the new Inbox by Gmail.

Google 132

Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

Image via It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone.

Mobile 169

Why Marketplace Model Is #Fail For Ecommerce?

Atom Thought

Internet was conceived with a promise and hope that it will cut the intermediaries.

Facebook’s Atlas Ad Platform: 5 Must-Reads


Facebook has revamped and relaunched its Atlas ad platform. Learn all about it in these five must-reads. Meet the new Atlas By Erik Johnson Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online. Blog Facebook Social Media

Google’s New Inbox By Gmail Can’t Handle Its Inbox

Bill Hartzer

Wow, this is something that I found rather funny… Google just announced Inbox by Gmail, a new type of service that handles all of your appointments, calendar, and emails (and some other stuff) in one place. OK, so that’s really cool. If it works.

Google 126

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

Image via Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. But, not Taylor Swift.

How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)


Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook.

Podcasting Is Looking Better All The Time

Small Business Mavericks

There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. In 2008, a little over half of the US adult population (55%) went online to get news about the presidential election.

Google Adds Google Plus Sharing Button to Header

Bill Hartzer

Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail.

Google 112

3 Tips to Reach Generation Z on YouTube

Convince & Convert

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9

Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use


A good Twitter follower hack tutorial must be well organized if you’re ever going to sort through the massive world that is Twitter. This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month. Follower hacks you do once a week. Daily activities.

What is Market Research?


There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service.

Mobile Devices Are Changing The Way We Do Search

Small Business Mavericks

“Where scanning was once more horizontal , the adoption of mobile devices over the past 9 years has habitually conditioned searchers to now scan more vertically —they are looking for the fastest path to the desired content, and, compared to 9 years ago, they are viewing more search results listings during a single session and spending less time viewing each one.” ” – Rebecca Maynes. There’s a fascinating look at eye-tracking research on the Moz Blog.

Mobile 110

Your Customers CAN Handle the Truth

Convince & Convert

You can’t handle the truth! That’s what a lot of brands think when they have to share news with their customers. But guess what brands? When you’ve got something to say to your customers and instead of telling them the truth you wrap it up in this enormous layer of BS, guess what?

Price 143

Breaking New: Google Penguin Refresh Widely Reported: Finally

Bill Hartzer

Google Has Updated Google Penguin after a Year. According to many SEOs in the industry, who are trusted sources , the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. As you might recall, John Mueller from Google reportedly said that there would be a Penguin refresh by the end of the year.

Report 110

Visualizing Dirty Jobs

Visually SM

Not every person enjoys working in that coveted corner office.

3 Writing Techniques to Double Your Productivity

Writtent Blog

Productivity is huge in freelance writing and blogging. Like, make or break your business huge. What a lot of people don’t often realize is that any freelance writer actually has a ton of stuff to do. First and foremost, there’s the actual work: the article writing/blogging/copywriting.

How to Manage 19 Social Media Channels

Convince & Convert

Tweetable Moments It’s all about helping through the content. DaveMurr Tweet This. Listening and Results Measurement. Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan.

Bill Hartzer Weekly Update: October 18, 2014

Bill Hartzer

Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. This weekend, there appears to finally be a Google Penguin refresh, which is affecting a lot of website traffic from Google organic search.

Your Title Tag Is Content, Too

Small Business Mavericks

It’s true that content is the current emphasis in SEO discussions. That’s because the whole point of a search is to find what you need, and who needs spam? So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. That just makes sense. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person. On-Page SEO Elements.

5 Essentials of a High Converting Copy

Writtent Blog

Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards.

Ello Converted To A Public Benefit Corporation (PBC) - Social Media

Social Media Network Marketing

The latest buzz in Social Media is Ello! Ello is Social Media Platform that has all the plans to be ''Ad-Free''. This may be strange to many.

16 Tools Every Social Media Manager Should Use

Visually SM

This post was originally published on Feb 4, 2014, and updated on Dec 2015.

You Already Have A Great Blog Resource

Small Business Mavericks

It’s being said more and more: “you need to blog and put lots of original, relevant content on your site.” ” That’s a nice idea, but for most of us the inspiration needed to kick out consistently original, relevant content is a well that runs dry. This is where your employees can be a great resource for real-life blog ideas. Look Around The Workplace. Who knows your business best? Who has interaction with the customers?

8 Ways What You Write Will Affect Your Bottom Line

Writtent Blog

99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors.

Meme 91