Sat.Sep 20, 2014 - Fri.Sep 26, 2014

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. The dashboard provides a decent overview of activity over. Read the whole entry. »

Don’t Try to Sell a Celebrity Their Domain Name on Twitter

Bill Hartzer

Would you be interested in buying [link] and [link] ? I can provide proof of ownership. deadmau5. — ToodyNoodlez (@McQuakenbake) September 19, 2014. There are several reasons that I can come up with right off the top of my head why you shouldn’t try to sell a celebrity a domain name on Twitter. Especially if that domain name is their brand or their name. And especially if you’re a cyber squatter, looking to profit by selling the domain name.

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How To Use Natural Keywords In Your Blog

Small Business Mavericks

When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. Suddenly, I’m aware of all the things I might be doing wrong, and I’m more apt to make mistakes simply because I’m trying too hard not to. Telling someone to use natural keywords in their blog can have the same effect because suddenly you become overly aware of just how stilted your writing is.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and.

Advanced Link Training Seminar – Tonight Sept 25 in Dallas

Bill Hartzer

Tonight is the night! This evening, at the Globe Runner offices in Addison, Texas (North Dallas area), we’re holding our first-ever advanced link training seminar. If you’re an online marketer, search engine optimization professional, business owner, marketer, or even a Public Relations professional and am responsible for websites, then you need to attend this event tonight.

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Is Your Local Business Doing These Three Things on Twitter?

Idaconcpts

You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? Engage with Your Followers. First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets.

3 Rules for Success from the Top 10 Marketers of 2014

Convince & Convert

As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. The best way to learn how to break through the noise is to find which content marketers are successful at it and learn from their experiences, strategies, and mistakes. At GetCourse, we curated from the most influential websites, marketing blogs, Twitter, Facebook, and LinkedIn profiles to find a.

How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers

Devumi

Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand. Choosing the type of Twitter contest you want to run.

9 Things About PPC You Should Know

Small Business Mavericks

A lot of opinions get expressed about the value of PPC and whether it’s a good investment for your business. When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? ” in his recent Entrepreneur article, I know that his opinion is worth listening to. He looks at both sides of the question, and like he says, “This article could go viral if I started off with a “HECK, YES!”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tips for Selecting the Right Employees

Idaconcpts

As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. Have a Clear About Your Ideal Candidate. Before you hire your next employee, it pays to spend time researching the type of employee you really need.

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How to Cross the Visual Content Canyon

Convince & Convert

Remember when Big Data was a problem? Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation. What’s happening right now in the visual content space is eerily similar to what.

LinkedIn Profile Tips for Those Who Want to be Professionals

Devumi

There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook.

What Are You Optimizing? Keywords vs Topics

Small Business Mavericks

“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” ” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Bill Hartzer – Weekly Update for September 21, 2014

Bill Hartzer

Less than 10 links to your site? You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my.Com vs. gTLD Domain Name tests. This past week, there are really two interesting new developments and posts worth noting. One involves Google Webmaster Tools and manual penalties because of bad links to your site. Turns out that I have a client that has a website with less than 10 links.

5 Tips to Power Your Real-Time Marketing Efforts

Convince & Convert

At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing , yet many are still trying to set themselves up for success. As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips and takeaways from Ekaterina’s presentation to propel your efforts. 1) Define.

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?6 SEO Myths BUSTED

Writtent Blog

Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so.

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The Last Mile: Local Marketing Strategies That Work

Small Business Mavericks

If you could talk to every person that walked into your business today, what would they tell you about how they got here? That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Mistakes We Make At Work

Twist Image

Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets. I''ve had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think?

How to Successfully Submit Your Article to Wikipedia

Convince & Convert

Lots of brands would love to have Wikipedia articles. If you’re reading this, I’m going to assume you already know why having one can be beneficial for yours. In this article I’m going to cover how a brand qualifies to have an article, and how to go about getting one if in fact your brand does qualify. Requirements for Inclusion. In a nutshell, your brand is presumed to qualify for a Wikipedia article, if it has received significant coverage in multiple, independent, reliable sources.

9 Data-Driven Blog Writing Tips

Writtent Blog

Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven? It’s a sad statistic that reveals some pretty depressing truths. If you’re in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start!

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Be inspired! 12 snappy blog and headline ideas that get readers to CLICK

Absolute PA

Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? A snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity and have you lifting that glossy mag right off the shelf. If you like what you see, you go back and buy the next edition. And again a month later. Maybe even get a subscription.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Blogger Burnout

Twist Image

It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). When everything is going well and things are fresh, it seems so obvious that the gravy train will keep rolling all night long. Fatigue always sets in. It can happen for the reader.

Social Media is Not Your Problem

Convince & Convert

Tweetable Moments It doesn’t matter what department you’re in. You’re the company. unmarketing Tweet This. Turning Tables. “Unselling is not about not selling.” ” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life.

Why Your Blog Isn’t Growing and How to Make It A Success

ProBlogger

This is a guest contribution from Gary Dek from StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Growing your blog’s traffic and revenue requires leveraging traffic and design strategies to build and retain visitors, eventually converting them into loyal readers and followers. Otherwise, you risk the chance of starting from zero after an algorithm update.

How Social Media is Affecting the News

The Proactive Report

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. Facebook is the clear winner here. Roughly two-thirds (64%) of U.S.

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Lies My Brand Told Me

Twist Image

I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store.

If your employees suck quit blaming social media

Convince & Convert

Maybe when we’re looking into issues in social media, when we’re doing social listening, maybe we’re missing the most important factors. Today’s Jay Today video is from Santa Barbara, California, where I was giving a talk for AppFolio , a terrific property management software and one of the sponsors of my new book, “Youtility for Real Estate,” coming out November 4. It’s coming November 4 to Kindle and Nook! Getting out to Santa Barbara, I had a weird.

5 Unique Ways to Increase Your Blog Traffic

ProBlogger

This is a guest contribution from SEO expert Zach Radford. Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors. We know that. But how do you do it? And do it consistently? The content should solve main problems faced by your reader. It should be actionable, specific and relevant to the audience.

How to make a lasting impact at your next speaking gig

Absolute PA

So you’ve been asked to present a talk at an event where there will be many of your ideal clients sitting in the audience. Your golden opportunity to introduce your expertise to reach a number of potential clients. How can you make a lasting impact and let them know about your services without coming across (or feeling) like a greasy salesman?

Be Like Apple

Twist Image

Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Like anything this massive, global and dominant, the brand has its fair share of lovers (and addicts) and detractors (and sworn enemies).

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How to Use Content Curation To Grow Your Online Presence

SocialFish

Guest post by Don Sturgill. ————-. In the not-too-distant past, information could be difficult to come by. One might need to travel to a large library, special collections or the headquarters of an association to get technical data. The Internet changed all that. Now, we are bombarded by information and often suffer from information overload. While this is a problem for many industries, the savvy marketing professional or social media expert sees it as an advantage.