Sat.Sep 06, 2014 - Fri.Sep 12, 2014

What is Influencer Marketing?


Short answer – human to human interaction. Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*).

5 Reasons Why Your Social Media Marketing Efforts are not Working


While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results.

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The Real Roadblock to Social Business Success

Webbiquity SMM

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today.

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Like It Or Not, Facebook Like-Gating Is Going Away


Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Association Social Media: The American Institute of Architects (AIA)


Marketing Automation: Is Your Business Ready?

Saying It Social

So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets.

More Trending

Video Is More Important Than Ever On Facebook


Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares.

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Join Me at the Outreach Marketing Virtual Summit on 9/23


I will be speaking along with all these smart folks at GroupHigh’s Outreach Marketing Virtual Summit on September 23rd. The event is FREE and will be livestreamed all day from 9 am to 6 pm EDT.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Here Comes the Content Marketing Shakeout

Convince & Convert

Start the countdown. The tick tock until the big content marketing software shakeup is under way.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

SendinBlue Review – Small Business Pricing with Enterprise Features


Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using.

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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s.

Are The Signs Pointing to the Demise of Google+ ?


This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton.

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How Content Partners Can Boost Your Content Marketing Strategy

Convince & Convert

Image via In my previous Convince & Convert post, I explained how to research potential partners and expand your target audience by getting your content in front of their readers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Know Our Website is Penalized by Google – Recovery Tips

Social Media Marketing

Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website.

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3 Things To Remember About Content Marketing

Small Business Mavericks

Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Content is what makes your site unique and differentiates your message from all the rest of the messages everybody gets hit with, so it’s important to pay attention to what you are saying to the world.

Brands trolling the trolls in #Social Media

Laurel Papworth

In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it?

What Makes a Great Brand Ambassador?

Convince & Convert

Image via BigStockPhoto Ambassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. Sounds a little creepy, maybe, welcome to the world of marketing.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Shipping and Storage Containers For All Needs


There are many uses for port containers and shipping containers , but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business.

Here’s A Great Video Marketing Idea

Small Business Mavericks

Do you know what that young mother is watching on her smartphone while her kids play? Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? ” It looks at recent studies of mobile phone use among US moms, and it is pretty interesting. How-To/Tutorial Videos. There’s a big percentage (62%) of moms who watch how-to/tutorial videos.

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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s.

6 Steps To Transform your B2B Marketing Program

Convince & Convert

For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

SoundCloud Ads are Here: Prepare your SoundCloud Account


SoundCloud ads were recently introduced by the world’s second most popular music sharing site (behind the all-powerful YouTube) in an effort to grow the amount of money that uploaders can earn. As of now, the revenue sharing is only available to a select few.

The Most Important Thing About Your E-mail Campaigns

Small Business Mavericks

E-mail marketing is kind of like the goofy kid in the marketing gang. Other kids might be cuter, or smarter, or have better skills, but the goofy kid is the one you remember. And really, isn’t being remembered a big part of marketing? The trick is to make those memories positive instead of negative. Ways To Make Your E-mails A Good Memory. Everybody gets a lot of e-mail, and the tendency to feel swamped with e-mail is pretty normal.

9 Tips to Spot Amazing Blog Writers

Writtent Blog

Image source. Fear of terrible content. I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry.

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Marketing is the NFL Quarterback of Business

Convince & Convert

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster.

Native Advertising Is Everybody's Problem

Twist Image

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. "big data" is probably worse).

5 Defenses Against Negative SEO

Small Business Mavericks

Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. But yes, people are doing this. This is real, folks.” ” So he wrote The Top Five Ways to Defend Against Negative SEO.

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9 Magnetic Headline Formulas to Grow CTR

Writtent Blog

Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business.

How to Promote Your Book Like Gini Dietrich

Convince & Convert

For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris.

History Predicted It. We're All Cyberpunks Now

Twist Image

How much of you is technology. how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole.

Is There A Perfect PPC Account Structure?

Small Business Mavericks

If you have been trying to figure out PPC accounts, you’ve probably been in on some opinionated discussions. It’s kind of like asking which pizza is the best, don’t you think? Of course, everyone has an opinion. The problem is that pizza is a matter of taste or possibly diet restrictions, and PPC account structure is a lot less subjective. It’s still got enough variables to make your head spin, though.