Sat.Aug 23, 2014 - Fri.Aug 29, 2014

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”

Skills 285

Viewing Facebook Messages Without Installing The Messenger App

SocMed Sean

Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Messenger app.

Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time.

B2B 275

Twitter Analytics For All Users Now Available

Firebelly

Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.”

B2B 232

More Trending

[Cool Infographic Friday] Top 10 Data Breaches

SocialFish

A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. —————– ( photo credit). More like this. Cool Infographic Friday] Is the Book Dead?

Data 274

My Top 33 Digital Marketing Blogs

Convince & Convert

Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period.

Video Curation, It’s All About the N3TWORK

Janet Fouts

We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us.

The App Aided College Student [Infographic]

Idaconcpts

Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus. Libraries are more like study halls, instead of being places to find information.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Real Meaning of Digital

SocialFish

In the research for our next book, we’ve been asking Millennials a few questions. Some of their answers, as expected, are more about life stage than generations.

3 Ways to Create Amazing Interactive Content

Convince & Convert

It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. No one wants to be ignored, right? So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first.

Texting: The Better Option to Communicate [Infographic]

Idaconcpts

Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors.

7 Tips to Hire the Best Freelance Writer

Writtent Blog

Image source. A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions.

Tips 101

Make The Connections That Change Your Business

Small Business Mavericks

Are you involved with your local community? For some, involvement means your kids go to the local school and you eat at the neighborhood pizza joint occasionally. But for a business, local events can create a lot of benefits. Casey Meraz has a really interesting hobby: he hosts and runs local events. He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. I’m impressed.

Class 101

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Teem’d: The New Collaboration Tool

SocialFish

This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ————— Social Media: The Bottom Line.

Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert.

Lawyers: One Of The Most Important Questions You Can Ask Your Clients

Myrland Marketing

I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another.

3 Words That Get You Unstuck To Take Action

Absolute PA

In January, I didn’t set a one-word theme for the year like I’ve done in the past. And, when I have done, I’ve never declared it. I kept it to myself. Otherwise I would be linking to that previous post right here (genius blogging tip for you there, babes!).

Jive 95

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Steps to Get More YouTube Views Easily

Devumi

We all want to get more YouTube views, an active audience that watches your videos is the whole point of the platform. How do you get more YouTube views as everyone else is trying to do exactly the same thing you are?

How Three Brands Won Big with Content Promotion

Convince & Convert

Content promotion and distribution, as an industry, is starting to grow up. More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands.

Brands 144

The 5 Step Formula for a Perfect Blog Post

Writtent Blog

Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods.

Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “ You can pay and pay but organic search still wins.” ” What is she talking about?

Sites 88

Pinterest Message Marketing for your Business

Devumi

Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist.

Would You Rather Give Up Your Work Life or Your Personal Life?

Convince & Convert

Image via BigStockPhoto.com Clearly, having to choose between giving up your work or personal life is an unfair decision. Yet it’s an unfortunate reality that many employees around the world are faced with.

5 Writing Tips to Drive Your Readers to Action

Writtent Blog

Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong.

Tips 88

The New Link Building Beginner’s Guide

Small Business Mavericks

I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Beginner’s guides that come out generally have the latest information, and link building tactics need constant refreshing in order to be effective.