Sat.Jul 19, 2014 - Fri.Jul 25, 2014

Managing Facebook ads from your phone

Sherrilynne Starkie

This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns.

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network.

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Trending Sources

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.

Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

Firebelly

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true.

More Trending

4 Major Foursquare Changes

Firebelly

Gil C / Shutterstock.com Foursquare has announced many changes recently. Here are four you need to know about. 1) They’re rolling out a new logo. 2) Focus is now on helping users search for nearby places. 3) All check-ins now take place on its Swarm app.

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

Monday Roundup: Context

Waxing UnLyrical

The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message.

Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 TED Talks That Uncover the Secrets of Storytelling

Convince & Convert

When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

Not a Bad Gimmick: The World’s Highest Press Release

Adam Sherk

London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.

The Importance of Testimonials and Social Media

SocialFish

Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute necessity for your website.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well.

How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics.

3 Social Media Opportunities Your Nonprofit is Losing

SocialFish

Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough?

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge

Convince & Convert

Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer?

How to Block Semalt.com from Accessing Your Website Using.htaccess

Bill Hartzer

Yesterday, I wrote a post about how to stop Semalt.com from showing up in your Google Analytics account. Today, in this post, I’ll tell you how to block semalt.com from accessing your website using the site’s.htaccess file.

The Effect of Gamification on Marketing

Small Business Mavericks

Gamification sounds like a made-up word, doesn’t it? It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. The idea isn’t a new one, because parents and teachers have been turning chores and learning into games for centuries, but the word is new. Oxford Dictionaries have this definition of gamification : The application of typical elements of game playing (e.g.,

How Dare We Take It For Granted

Ari Herzog

We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email. Related Stories But It Is Not Mundane, Meg! Rethinking Blog Comments Again The Swinging Desk. Musings

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Questions Your Boss Should Ask Before Approving Your Content Marketing

Convince & Convert

Last week, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.

9 Pillars for a Killer Content Marketing Strategy

Writtent Blog

Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media.

Do You Speak The Right Language?

Small Business Mavericks

I was talking to a Spanish teacher the other day and she told me that businesses will often translate their content into another language without an awareness of the nuances each language has.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

Convince & Convert

Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss.

9 Persuasive Writing Tips for a Copy that Sells

Writtent Blog

The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer.

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Improving On Competition

Small Business Mavericks

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “ Building Better Content By Improving On Your Competitors.”

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RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth

RSS Extensions to Omnibox/URL box for Browsers (for my students). This is what you want in your browser right? sometimes it’s IN the URL box (Chrome for example), sometimes its on the buttons of the menu bar (IE for example).

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How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

Convince & Convert

Tweetable Moments You have to have great customer service before you attempt social customer service.

What’s the Difference Between Vimeo Marketing & YouTube Marketing?

Devumi

I’ve spoken at length about YouTube video marketing techniques here on the Devumi.com Blog. Many online marketers have been all over that form of video marketing for years, but you want to be ready for the next big thing, right?

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