Sat.Jul 12, 2014 - Fri.Jul 18, 2014

Leveraging Social Identity

SocialFish

Watched this over the weekend. It’s really good.

Groups 277

Social Media Measurement for Pragmatists

Waxing UnLyrical

Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful.

3 Super Quick Twitter Tips for Your Business

yMarketingMatters

Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet.

Tips 260

The Future of Digital Marketing According to the Giants

Webbiquity SMM

Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization.

SEO 270

More Trending

Social Media Impacts a Pet Grooming Business

The Social Media Incubator

Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site.

Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney

Firebelly

Your Current Approach to Marketing Could Make You Irrelevant. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction.

Data 203

Leveraging Social Identity

SocialFish

Watched this over the weekend. It’s really good.

Groups 257

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

New Twitter Analytics: Everything You Need To Know

Firebelly

Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know.

Calling all Association Social Media Managers

SocialFish

Are you an association social media manager? Then I want to hear from you! I’m starting a rockin’ new series of interviews right here on the blog.

How to Be Visual (Even When You’re not an Artist)

Convince & Convert

The master said it best: visuals are now the most important element of content marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.”

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment.

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights.

21st Century Collaboration in Action: The Path To Belgium’s First AMC

SocialFish

Guest post by Marc Mestdagh, ceo 2Mpact, Executive Director of BSAE (Belgian Society of Association Executives) – follow him at @2Mpact. Here’s looking at you, AMC! Report: [link]. Life would have been so beautiful.

Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Foolproof Ways to Create Contagious Content

Convince & Convert

As the online space gets noisier with an overpopulation of advertisements, content marketing has become one of the most effective ways for brands to differentiate themselves.

Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Gallup is a customer engagement business. .

The TSA’s Shockingly Real Instagram Account

The Realtime Report

The Transportation Security Administration (TSA) has created an increasingly popular Instagram account, displaying some of the most alarming items that haven been confiscated at security checkpoints. And there’s no shortage of images to post. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes ( Wired).

The Not-So Secret Guide to Twitter Lists

Janet Fouts

What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Importance of Learning in Your Content Marketing Strategy

Convince & Convert

If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general? Some people love it. Others can’t stand learning by trial and error.

Google Drops Real Name Policy

Bill Hartzer

Google just dropped their real name policy. So, starting now, this means that there are no restrictions on names you can use when signing up for services such as Google Plus and YouTube. As you might recall, Google+ had revised their real name policy back in 2012 , saying that only.1

77+ Resources for Amazing Copywriting

Writtent Blog

Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money. Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it.

10 healthier business choices that lead to growth and prosperity

Absolute PA

When building a business you are faced with a billion decisions to make and conflicting advice everyday. Having variety and the freedom to choose is a fabulous position to be in, but with so many options it can result in poor choices that don’t serve you or your business growth.

Energy 104

Get Social Media and Business Advice and Tips with the Jay Today Show

Convince & Convert

This is an exciting day for me. Today is the debut of my new video podcast: Jay Today.

Tips 150

Throwback Thursday: LookSmart Search Engine Circa 1999

Bill Hartzer

Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content.

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher.

17 Powerful Persuasive Writing Techniques

Writtent Blog

Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques.