Sat.Jul 12, 2014 - Fri.Jul 18, 2014

Leveraging Social Identity


Watched this over the weekend. It’s really good.

Groups 277

Social Media Measurement for Pragmatists

Waxing UnLyrical

Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful.

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3 Super Quick Twitter Tips for Your Business


Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet.

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Leveraging Social Identity


Watched this over the weekend. It’s really good.

Groups 257

15 Blog Headlines That Don’t Suck

Waxing UnLyrical

I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” ” “Draw your audience in!”

More Trending

Social Media Impacts a Pet Grooming Business

The Social Media Incubator

Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site.

Calling all Association Social Media Managers


Are you an association social media manager? Then I want to hear from you! I’m starting a rockin’ new series of interviews right here on the blog.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

New Twitter Analytics: Everything You Need To Know


Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

21st Century Collaboration in Action: The Path To Belgium’s First AMC


Guest post by Marc Mestdagh, ceo 2Mpact, Executive Director of BSAE (Belgian Society of Association Executives) – follow him at @2Mpact. Here’s looking at you, AMC! Report: [link]. Life would have been so beautiful.

Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document.

Consumptions: The Hidden Facebook Engagement Metric


Gil C / Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment.

How to Be Visual (Even When You’re not an Artist)

Convince & Convert

The master said it best: visuals are now the most important element of content marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.”

Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Gallup is a customer engagement business. .

The Not-So Secret Guide to Twitter Lists

Janet Fouts

What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The TSA’s Shockingly Real Instagram Account

The Realtime Report

The Transportation Security Administration (TSA) has created an increasingly popular Instagram account, displaying some of the most alarming items that haven been confiscated at security checkpoints. And there’s no shortage of images to post. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes ( Wired).

3 Foolproof Ways to Create Contagious Content

Convince & Convert

As the online space gets noisier with an overpopulation of advertisements, content marketing has become one of the most effective ways for brands to differentiate themselves.

Google Drops Real Name Policy

Bill Hartzer

Google just dropped their real name policy. So, starting now, this means that there are no restrictions on names you can use when signing up for services such as Google Plus and YouTube. As you might recall, Google+ had revised their real name policy back in 2012 , saying that only.1

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

17 Powerful Persuasive Writing Techniques

Writtent Blog

Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques.

The Importance of Learning in Your Content Marketing Strategy

Convince & Convert

If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general? Some people love it. Others can’t stand learning by trial and error.

Throwback Thursday: LookSmart Search Engine Circa 1999

Bill Hartzer

Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content.

The Top Reason Email Still Is Effective

Small Business Mavericks

The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%).

July 17: Turning a New Twitter Leaf

Ari Herzog

July 17, 2014 was the day when I scrolled through the people I was following on Twitter and realized they were a mix of political people, cultural people, social builders , influencers , tomorrow’s leaders , and others.

Get Social Media and Business Advice and Tips with the Jay Today Show

Convince & Convert

This is an exciting day for me. Today is the debut of my new video podcast: Jay Today.

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Is It Safe to Pay a Bookmarking Site to Remove Links with PayPal?

Bill Hartzer

That’s actually a great question. Someone recently entered that question into Google and, because I’ve written about link removals before, they found my blog. So, I decided to go ahead and answer that question.

Sites 101

Are You Taking Advantage of Interactive Mobile Ads?

Small Business Mavericks

There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in marketing. Here are their “Five Foundations” for creating video ads designed for the interaction you get with mobile users: Entice and Intrigue. Bring Them In. Symphony Not Noise. Make Them Feel __. Catch The Moment.

6 Principles of Persuasion for an Amazing Copy

Writtent Blog

What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content.

Is Podcasting the Most Underrated Content Marketing Tactic?

Convince & Convert

Tweetable Moments You need to have commitment, because your audience has committed to you. BobKnorpp Tweet This Podcasting Is Alive and Well Bob Knorpp is a podcasting legend and pioneer. His weekly podcast The BeanCast is the “definitive conversation on trends that impact your brand.”