Sat.Jun 21, 2014 - Fri.Jun 27, 2014

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes.

How NOT to Run Your Social Media

Waxing UnLyrical

Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

Searching For A Social Media Marketing Agency: A Round Up

Firebelly

Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

HR, The Machine is Strong Within You

SocialFish

The revolution has already begun, and we’re not waiting for HR’s permission. ————— ( photo credit ). More like this.

Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world.

More Trending

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral ( eMarketer ).

Cool Social Tools: BigMarker

SocialFish

This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ————-. Site: Bigmarker.com.

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When Social Media Fills In The Blanks

Waxing UnLyrical

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Usage of health and fitness apps has grown exponentially since 2013.

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Healthcare Social Media

SocialFish

Interested in healthcare and social media? Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. It was actually a presentation for their members, on how /why to use social media for their own eye clinics.

Time Out: Erik Hassle’s “Pathetic”

Firebelly

Chill out baby it’s the weekend! Maybe it’s been a tough week on you. Maybe you were hassled because your web traffic was down. Maybe your social media status updates were rejected by your legal team. Maybe you just need to chill out. Well, here I am with your “Time Out” and specifically Erik Hassle’s.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Companies are even becoming known for their video content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

It Is Hard Saying No

Ari Herzog

Yes, I want to do this. Yes, I want to do that too. Yes, I will volunteer for you. Yes, I have space and will take that off your hands. Yes, I will take that too. Yes, I will read that. Yes, I will watch that. Yes, I will yes I will yes I will yes I will. I am tired of saying yes.

Google Calls New gTLDs Domain Endings, Offers Web Hosting

Bill Hartzer

Google is getting ready to launch Google Domains , where you can get a website, web hosting, and a website editor like Wix.com (which is very SEO-unfriendly, by the way). And, Google is pitching the purchase of a shiny, new gTLD (Top Level Domain).

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

MyPermissions’ Android App: Is Your Private Information Secure?

The Realtime Report

The amount of time the average U.S. consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry.

In A Digital World, Users Come First

SocialFish

People who design software or websites care a lot about “user experience.” ” Or they should, anyway. I know from the user perspective, that if I have to struggle to use your product or navigate your site, I will give up very quickly and go to a competitor.

Google Web Designer For HTML5 Sites That Work On Any Device

Bill Hartzer

With everyone talking about responsive web design, and creating websites that will work on any device, Google Web Designer seems to be a pretty good option. I have my reservations, though, when it comes to it’s SEO-friendliness. But most of that can be easily fixed. I took 2 minutes.

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The symbiotic relationship between social and content

Convince & Convert

This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

15 Must-Know Copywriting Techniques

Writtent Blog

Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. A true champion copywriter knows how to utilize each of these techniques to maximum effect to gain more product sales.

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Website Registration And Beyond

Idaconcpts

The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind.

Google to Remove Google Authorship Photos from Search Results

Bill Hartzer

I’ve always been a big fan of the photos that appear in the Google search results when the author of an article or blog posts has claimed their Google Authorship for that content.

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Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals.

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MARS MISSION- WEBINAR- Participate Now

Atom Thought

Related Posts: Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski 4 Social Media Lessons from Sachin Tendulkar How to Boost Reach, Attendance and Engagement for Your Next Event? How a Start-up is Boosting the Indian Economy in a Small Way! Star Ratings for Facebook Local Pages!

Why Buy Sports Cards?

Idaconcpts

While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them.

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How to Post Articles on LinkedIn

Bill Hartzer

Since there has been a lot of talk and controversy in the SEO community about guest blogging , and how guest blogging is either dead or not dead , a lot of people have been looking for other platforms where they can post their articles.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about.

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Social Media Monitoring Bookmarks and RSS

Laurel Papworth

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry.

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Local and Mobile Go Together In Marketing

Small Business Mavericks

Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps. She sees some correlations between the busy neighborhood streets full of stores and restaurants and the way our websites function. 5 Local Mobile SEO Tips. Make it really obvious who you are and what you do.