Sat.Apr 19, 2014 - Fri.Apr 25, 2014

How To Craft A Better Brand Story


Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles.

Brands 247

How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine.

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Engagement Is The New Real-Time


To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’.

Celebrities and Social Media: What Are The Legal Perils For Brands?

The Realtime Report

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Things Marketers Can Learn From Teenagers

Convince & Convert

Image via I came across an Inc. article by Abigail Tracy recently with a brilliant Seth Godin quote in it. When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. People care about themselves.

Fit Friday Recipe: Healthy Spicy Chipotle Chicken Burritos

Justin Levy

Fit Friday Recipes is a weekly series posted every Friday that provides you with a healthy recipe to try making during the weekend. Every recipe can be modified based on your fitness goals and taste preferences. Eating healthy does not have to mean eating bland food!

More Trending

WhatsApp Hits 500 Million Active Users

The Realtime Report

Mobile messaging service WhatsApp just topped 500 million active users , according to the company’s blog post yesterday. Users are sending 700 million photos and 100 million videos, every single day. WhatsApp’s growth has been fastest in Brazil, Mexico, India and Russia.

8 Stops on the Path to a Better Blog

Convince & Convert

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services?

12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014

Bill Hartzer

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014.

SEO 152

How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness. Events. Vacations. On a typical weekend we’ll spend a few hours running errands.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Friday Hangout With Tonia Ries: The Evolution Of Realtime Marketing

The Realtime Report

I had a chance to participate in today’s Friday Hangout , a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going.

7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities.

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Cool Social Tools: Spin For Good


In this series of posts, software and app and tech vendors who have new tools they’d like you to know about are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. —————– Site:

Tools 266

How to Craft an Elevator Pitch


The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well. No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch.

How To 156

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook.

News 180

An Innovative Approach to Outreach Marketing from a Quirky Brand

Convince & Convert

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.

Brands 147

Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Filed under: Social media Tagged: health insurance , health insurance marketing , presentation , Social media.

11 Tips for Effective Website Copywriting

Writtent Blog

Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person.

Tips 91

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

Mobile 178

How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum.

My Blog is Changing Direction

Ari Herzog

If you subscribed to my blog to learn insights and strategies about the digital landscape, you may notice a change in focus.

25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. No idea how to do that? No problem!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LinkedIn Tops 300 Million Users

The Realtime Report

LinkedIn has reached a new milestone, announcing over 300 million members on the ‘professional’ social network — and over half of these members are from outside the U.S.

Social Media Highlights From The Boston Marathon

Convince & Convert

With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information.

Adapt Your Website to a Mobile World


Nice deck by Tom Jelen, Director of Online Communications at ASHA. Pretty self-explanatory, and contains a good explanation of the difference between responsive and adaptive design. Adapting Your Website to a Mobile World from Tom Jelen. ————-. photo credit ).

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35 SEO Copywriting Tips for Rocking Content

Writtent Blog

. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic.

SEO 112

What Technology Will Bring (Hint: More Massive Disruption)

Twist Image

This is some big brain stuff to watch over the weekend. It''s probably also some of the smartest and most important things for you (and your business) to be thinking about in the next five years.

Everything You Need to Know About Nurturing Influencer Relations

Convince & Convert

Image via Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand.

6 Tips for Instagram Done Right (Especially #2!)

Absolute PA

I’ve heard a rumour going around that Instagram is only useful for product-based businesses. You know, like actual, physical products.

Content Marketing: Can It Be Done In Your Spare Time?

Myrland Marketing

I FIT IT IN WHEN I CAN. There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know.

Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet


This is a guest contribution from Jim Butcher of Mr and Mrs Romance. There’s never really such a thing as a perfect blog post, is there? There’s always something else you could have done, something more you could have added. Another, better way you could have phrased a sentence.

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Six Links Worthy Of Your Attention #201

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?