Sat.Mar 29, 2014 - Fri.Apr 04, 2014

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services.

Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?”

The Psychology of Sharing

SocialFish

How often do you find yourself sharing news with your followers on social media?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Do Americans Trust Facebook?

The Realtime Report

Photo by Master isolated images, courtesy FreeDigitalPhotos.net. A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS).

More Trending

Monday Roundup: Success

Waxing UnLyrical

Good morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.”

[Cool Infographic Friday] Women dominate social media

SocialFish

An interesting perspective, though I always take stuff like this with a grain of salt. Data reviews by Alex Hillsberg | Follow our Twitter. ———-. photo credit ).

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time.

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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

04/04/2014: Social Media Snapshot | Twitter Photos, Important LinkedIn Updates & New Foursquare Ad Themes

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 4, 2014: New on Twitter Post Four Photos to a Single Tweet? Yes, You Can.

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

T imes are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

Guest post by Ryan Jenkins. ————-. By 2025, Millennials will comprise 75% of the global workforce. A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society.

Facebook Ranks #1 for Social Commerce, But Only #4 for Average Order Value

The Realtime Report

Just how much does social media impact e-commerce? And which social media platforms are driving the most sales? A new study by Shopify looks at top sources of social traffic and sales, as well as average order values and conversion rates.

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Why Linkedin is Using Math to Help You Improve Your Content Marketing

Convince & Convert

In this March Madness edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about my Arizona Wildcats and the new Content Marketing Score announced by Linkedin. Big companies are going to start spending more ad dollars on Linkedin.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google Files for Trademark on the Word Glass

Bill Hartzer

Google has filed a trademark application on the word glass. The Wall Street Journal first reported that a trademark application has been filed. Rob Garner wearing Google Glass.

Forward This to your CEO

SocialFish

As a CEO, you may not read the SocialFish blog regularly. It’s mostly about social media, after all, and you probably have perfectly competent staff who handle that function for your organization. I bet THEY read the blog daily (and I bet your social media is better for it). And that’s fine.

WhatsApp Hits New Milestone, Then Crashes

The Realtime Report

Late yesterday WhatsApp tweeted that the messaging service had hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February.

Career Paths and Top Tips from 27 Big Company Social Media Professionals

Convince & Convert

It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Are “Fake Apps” and How Do You Avoid Them?

Idaconcpts

Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app.

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The Page 69 Test

Ari Herzog

Canadian philosopher Marshall McLuhan is credited with theorizing if you enjoy reading the 69th page in a book, you will enjoy reading the entire book. Forget about judging books by their cover, he said. Read page 69. Examples are highlighted in a blog about page 69 in books.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Facebook.

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The Secrets to the Phenomenal Success of Copyblogger

Convince & Convert

Brian Clark, Copyblogger @brianclark.

GoDaddy Domain Name Auctions Are Down

Bill Hartzer

GoDaddy , the domain name registrar, not only is a place where you can register domain names, but they also sell domain names on the aftermarket.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent.

The 15 Best Facebook Posts Ever Written

Writtent Blog

I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire.

Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Convince & Convert