Sat.Mar 29, 2014 - Fri.Apr 04, 2014

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data.

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How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data.

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Trending Sources

Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?”

Do Americans Trust Facebook?

The Realtime Report

Photo by Master isolated images, courtesy FreeDigitalPhotos.net. A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

Guest post by Ryan Jenkins. ————-. By 2025, Millennials will comprise 75% of the global workforce. A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society.

Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

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YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time.

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Forward This to your CEO

SocialFish

As a CEO, you may not read the SocialFish blog regularly. It’s mostly about social media, after all, and you probably have perfectly competent staff who handle that function for your organization. I bet THEY read the blog daily (and I bet your social media is better for it). And that’s fine.

The Page 69 Test

Ari Herzog

Canadian philosopher Marshall McLuhan is credited with theorizing if you enjoy reading the 69th page in a book, you will enjoy reading the entire book. Forget about judging books by their cover, he said. Read page 69. Examples are highlighted in a blog about page 69 in books.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

04/04/2014: Social Media Snapshot | Twitter Photos, Important LinkedIn Updates & New Foursquare Ad Themes

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 4, 2014: New on Twitter Post Four Photos to a Single Tweet? Yes, You Can.

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

T imes are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

WhatsApp Hits New Milestone, Then Crashes

The Realtime Report

Late yesterday WhatsApp tweeted that the messaging service had hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February.

Google Files for Trademark on the Word Glass

Bill Hartzer

Google has filed a trademark application on the word glass. The Wall Street Journal first reported that a trademark application has been filed. Rob Garner wearing Google Glass.

What Are “Fake Apps” and How Do You Avoid Them?

Idaconcpts

Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app.

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Why Linkedin is Using Math to Help You Improve Your Content Marketing

Convince & Convert

In this March Madness edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about my Arizona Wildcats and the new Content Marketing Score announced by Linkedin. Big companies are going to start spending more ad dollars on Linkedin.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Facebook.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent.

GoDaddy Domain Name Auctions Are Down

Bill Hartzer

GoDaddy , the domain name registrar, not only is a place where you can register domain names, but they also sell domain names on the aftermarket.

Career Paths and Top Tips from 27 Big Company Social Media Professionals

Convince & Convert

It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

To Pin Or Not To Pin

Small Business Mavericks

Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others.

The 15 Best Facebook Posts Ever Written

Writtent Blog

I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire.

The Psychology of Sharing

SocialFish

How often do you find yourself sharing news with your followers on social media?

Why You Should Cross-Promote Your Content

Convince & Convert

You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. The journey started by looking at some nice cars. I was looking at a market landscape of Luxury Auto Brands in Rival IQ today and noticed a powerful concept: Cross promoting your top performing.

Is April Fool’s Day Another Marketing Opportunity?

Small Business Mavericks

It’s becoming more and more popular for businesses to play April Fool’s jokes on their customers. Google has been doing it for years. Other online brands followed suit. Now big brands and brick-and-mortar businesses are getting in on the act. It appears as if the race is on to produce the most outlandish April Fool’s Day joke to see how many consumers actually fall for it. Even news organizations are getting in on the act.

How Online Commerce Is Becoming Inherently Social

Bill Hartzer

As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button.

30 Killer Resources to Learn Content Marketing

Writtent Blog

Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals.

The Secrets to the Phenomenal Success of Copyblogger

Convince & Convert

Brian Clark, Copyblogger @brianclark.

Changes Coming To LinkedIn Company Pages

Small Business Mavericks

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. It’s not that they’re not interested in your products or services.

Facebook Ranks #1 for Social Commerce, But Only #4 for Average Order Value

The Realtime Report

Just how much does social media impact e-commerce? And which social media platforms are driving the most sales? A new study by Shopify looks at top sources of social traffic and sales, as well as average order values and conversion rates.

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