Sat.Mar 22, 2014 - Fri.Mar 28, 2014

Great journalism makes great business for The Atlantic

Sherrilynne Starkie

According to M. Scott Havens, the president of The Atlantic, the 156-year-old general-interest magazine, “Culture trumps strategy every day. When you have a great strategy but the wrong people, they won’t implement it.”.

Your Brand Is Not A Logo


Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

Brands 274

Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Guest Post by Alicia Lawrence. Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.



Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the. Blog Video

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Monday Roundup: Trust

Waxing UnLyrical

Happy Monday! Did you have a good weekend? Image: Maria Ly via Flickr, CC 2.0. If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose.

88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

The Realtime Report

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage.

Twitter Adds Tagging and Multiple Photo Sharing

The Social Media Incubator

Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social.

Using Online Community to Increase Member Retention


A few weeks ago I was in Orlando at ASAE’s Great Ideas conference. I love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Day In The Life

Waxing UnLyrical

She gets up at 5:30 a.m., or maybe 6. He R&S’ (rises and shines) at 7 a.m. (or or so).

Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

5 Reasons I Still Use CommentLuv


One of the questions I’m often asked about this blog is why I still use the base WordPress comment system as opposed to Disqus, Livefyre, Facebook, or Google+. My answer is always CommentLuv. People have their issues with the CommentLuv plugin.

The Biggest Social Media Scandals, Fails, and Blunders of 2013


Guest post by Yazmin Gray. ——-. Social media can do a lot of good, but it’s also a platform capable of killing a reputation in under a minute. Several companies got a good taste of that last year. Check out these biggest social media fails of 2013.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

photo: Wikipedia Commons. Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile.

3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general.

Cool Social Tools: Noosfeer


This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

This Is The Usually Absent Secret Ingredient of Content Marketing

Convince & Convert

I believe these things: - The best content is content that people cherish , not content that people tolerate. - The best content is content that people want , not content that companies think they need. -

Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED

The Realtime Report

Check out this week’s summary of all the latest social media news, including lots of changes and new features for Facebook and Twitter: Twitter celebrates its 8th birthday with #FirstTweet. Facebook.

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How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

Social Media Marketing

StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.

5 CRO Tips That Can Also Help with SEO

Bill Hartzer

Conversion rate optimisation (CRO) and search engine optimisation (SEO) are like two sides of the same coin. It’s all very well spending hours on SEO, but without including a sound strategy for CRO what’s it all for?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Early 20th Century Businesses Got Big With Content Marketing

Convince & Convert

Contrary to what many digital marketers think, the emergence of the Internet did not give birth to content marketing – it just enhanced its accessibility. The truth is content marketing has been around for a long time – since the late 19th century to be exact.

3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. Some people say do it once a day. It doesn’t matter how often you do it, but you should do it often.

29+ Killer Resources to Learn Copywriting

Writtent Blog

Fantastic copywriting is the real key to success. I challenge you to identify one great or even mid-sized brand with mediocre content. As far as I know, you won’t succeed. As long as brands have advertised, their visibility has been due in part to the quality of their content.

Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

Diva Marketing Blog

Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. . Tamar Rimmon , Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand''s goals. .

How Delta Used a Local Contest to Reach the Hearts of New Yorkers

Convince & Convert

Influencer marketing has become a little convoluted and confusing if you ask me.

What Guest Blogging Is For

Small Business Mavericks

This past week in the blogosphere has been a week full of turmoil. One of the largest guest blogging networks was penalized by Google and that got a firestorm going all over the Web. Then, a real discussion on the purpose for guest blogging got started and no one is agreeing. Michael Martinez says it isn’t for building links. But the average Internet marketer is still advising bloggers to “ link with value.” ” Here’s the problem.

30 Resources to Learn the Art of Writing Google+ Posts

Writtent Blog

Are you pretty clueless when it comes to Google+? Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 billion people as members.

Interview with Cory Edwards: Creating Social Business Structures

Diva Marketing Blog

One of the benefits of a biz blog is sometimes ''fair trade'' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with Travis Wright , Elizabeth Osmeloski , Michele Kiss , that would help socialize their digital marketing conference next week.