Sat.Mar 08, 2014 - Fri.Mar 14, 2014

How sriracha helped an association go viral


A great case study from Associations Now , plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube.

Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

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Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Community Management Fundamentals


…from the always awesome Community Roundtable. And by the way, this deck is three years old. Amazing that we’re still teaching the same stuff. :/. Do you have advanced community management tips to share? Contact me. Would love to write about your experience here on SocialFish.

2014: Everything Marketers Don’t Want You To Know


Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads

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Add Contacts Quickly with App of the Week

The Social Media Incubator

Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day.

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See you at Great Ideas! #ideas14 LK1


Yo yo yo! Join me and Bryan Kelly of Aptify as we reprise our super fun hip hop presentation in Orlando at ASAE’s Great Ideas conference. Monday March 10, 1:30 pm, in Plaza D. Mark Your Calendars

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy. It requires CMOs and the entire business, for that matter, to combine their internal resources with technology that’s both powerful and agile enough to boost customer engagement and revenue long term. And a brand’s success today, in this hyperconnected and digitally dependent environment we live in, depends heavily on leveraging digital to reward high-value customers. Rather than spout out a to-do list of tactics that show high-value customers they’re appreciated, here are some specific benefits instead that can be derived from deep and sophisticated forms of segmentation: Don’t confuse high-value customers for high-volume customers. In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. In those days, there was sometimes confusion and lack of knowledge as to what constitutes a high-value customer. As a result, high-volume customers would often be mistakenly categorized, and subsequently treated, as high-value customers. But the reality was, and still is today, that people who interact with a brand frequently aren’t necessarily going to be the ones that have the most value from the perspective of consistent engagement, conversions and sales across multiple channels – from being inside a physical store to making a last-minute purchase on their mobile devices or shopping from their PCs. So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Marketers today need to adopt a more realistic and accurate definition of value that’s based on “the combination of opportunities to convert and increase potential order value, and maximizes both, while at the same time, yields your highest value customers.” But identifying the best customers online and serving them the content they need is easier said than done. The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. To get there, the modern brands of today must, and I repeat must, push beyond the basic forms of personalization – think product recommendations or ads that chase you around on the Web. Instead, these brands are likely to be best served by leveraging the power of technology, real-time data and automated segmentation to effectively profile individuals who are in actuality high-value customers. That identification is the first hurdle that brands need to overcome. From there, it’s all about extending personalization across every device and channel to delight and please consumers with the most humanly relevant, easy-to-navigate and engaging offers. Tap into the beauty of data to boost cross-channel ROI. The urgency to identify high-value customers online is being fueled by a number of factors. First, the online channel represents the biggest growth opportunity for most brands. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences. When you think about it, that’s a lot of revenue that could be left on the table if brands don’t put every segment of their customers first. For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. By combining intelligence on shopping history, search history and Web behavior, this combined intelligence can help brands identify when to offer an in-store promotion, extend a seasonal offer or make a product recommendation. If brands are able to identify their high-value customers, then they can scale the business more efficiently and ensure that every decision and action they make is focused on delivering the right actions defined by the right data. Discover unique attributes of unique markets. One common challenge that today’s brands face is a tendency to make decisions based on data points as opposed to data profiles. In these instances, it’s not that uncommon for brands to use pre-existing data models to identify their buyer personas as well as the content and offers they deliver on their websites and mobile sites. By using automated segmentation and targeting, brands should be able to detect segments unique to their brands and industries. This process turns traditional targeting on its head because buyer profiles and offers are all determined by real-time intelligence gathered against real-time customer behavior. One example of such a data profile could be a “weekend shopper” persona. Based on their digital behavior and purchase activity, these shoppers may spend significantly more money (at multiple channels) than mid-week shoppers. So it’s more than likely these shoppers would be frustrated and intolerant of being shown irrelevant and mismatched offers that would better suit mid-week shoppers. That is where many brands today realize that even with all the benefits of technology, they have made shoppers that much less tolerant and patient with poor experiences. Move away from campaign analysis; bring it back to the customer. One of the ways brands have traditionally gathered intelligence on customer behaviors is through basic A/B testing of different content and offers. Building on the quantifiable value of testing, many innovative brands are now shifting from campaign-driven analysis to a more holistic and accurate customer-driven analysis. By doing so, marketers can get a more robust and humanistic view of every single customer segment, as well as being able to identify which segments are performing better than others. With businesses – across all teams – being challenged to consistently demonstrate ROI, this ability to gauge the value of high-value customers and appropriately target them with the best content on the best devices at the best times and places, is especially critical to success. Related posts: 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online No matter where you look, brands are all trying to. 5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Related posts brought to you by Yet Another Related Posts Plugin. Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership B2B Marketing CMO Forrester High Value Customers multichannel omnichannel online marketing optimization Personalization ROI segmentation'

Three Things Email Subject Lines Must Do

Waxing UnLyrical

The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What “Big” Social Media Means for Small Businesses

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. And why not? Shattering the record for most retweets is nothing to scoff at.

Doing Social Vs. Being Social – A quick chat with Jeremy Epstein, VP Marketing, Sprinklr


Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions. Duncan: Ragy. Blog dachis social behavior; social customer experience; sprinklr

How to Identify Relevant Hashtags for Your Business

Convince & Convert

Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.

21 People I Want to Hear Speak at Pubcon NOLA 2014

Bill Hartzer

The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. The @Art140 account, unveiled yesterday at SXSW , is MoMA’s vehicle to “better understand how the public feels about art.” ” How will it work?

03/14/2014: Social Media Snapshot | New Looks for Facebook, Google, Instagram & More

Harp Interactive

Categories: Blog , Facebook , Google , Google Plus , How To , Instagram , Social Media Marketing Tags: Facebook , Google , Google Search , Instagram , social media , Social Media Snapshot A Makeover Frenzy: Facebook, Google+, Instagram Get New Looks Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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5-Step Strategy To Improve Your Facebook Engagement & Growth

Convince & Convert

Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing. Before you do, it pays to take a fresh, close look at your Facebook strategy.

6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.”

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

Can CRM and Marketing Automation Be 1 Tool?

Cody Ward

I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics.

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Why Outbound Marketing Deserves Place Next to Content Marketing

Convince & Convert

Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. Pause]. It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement.

Domain Names, Developed Domains, and Expired Domains

Bill Hartzer

When it comes to search engine marketing, one issue that many people struggle with is the domain name. There’s some confusion out there regarding domain names and how they effect a site’s ability (or inability) to rank well in the search engines.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Twitter’s Average Ad Rates Drop 81% In Two Years

The Realtime Report

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013 ( Quartz ). The data includes ads on both Twitter’s website and mobile apps.

Why They Don’t Follow You On Instagram


Guest post by Lesley Vos. —— There is no need to say that Instagram is one of the most popular social platforms today, and that is why many brands try to use it for promotion and interaction with their followers.

The Power to Connect Through Visual Storytelling

Convince & Convert

While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and. • About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? What impact are blogs having on corporate website traffic in search? Which content formats are most (and least) effective? How can marketers do better at creating “content with purpose”? Find those answers and many more here in almost a dozen helpful content marketing guides. 7 Steps to Successful Content Marketing [Infographic] by Pamorama. Pam Dyer showcases a noteworthy infographic which illustrates seven steps for content marketing success, starting with defining your business goals (“There is a sense of urgency about content marketing, which is leading many brands to jump in without setting clear-cut goals — a recipe for failure”) and progressing through publishing, promotion, and analysis (“a key part of figuring out how to resonate with your audience”). Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. According to Murray Newlands, “As we look towards 2014, it’s obvious that content marketing has already become the hottest trend in the industry—the go-to strategy for most, if not all, Internet marketers.” He shares predictions from three experts, with ideas from the increased importance of strategy and “performance marketing” to moving “away from the cheap, clickbait content that inflates ‘vanity metrics,’ and move more towards creating niche-specific, high quality content that provides values to their followers.” Content Is King And The Corporate Website Is Dead by Forbes. Well, no, corporate websites aren’t really dead of course (though the headline does grab attention), and this post deserves a more detailed response (forthcoming), but for the moment—Michael Brenner does provide some arresting statistics (e.g., “nearly 70% of Fortune 100 corporate websites experienced declines in traffic [in 2013], with an average drop of 23%!”) and worthy suggestions on how to replace the typical “online brochure” type website with something far more engaging and interactive. Infographics Accelerating Online Marketing Efforts by iMedia Connection. Neal Leavitt notes that while infographics are hardly new, they do remain compelling and valuable for both social sharing and SEO, though going forward “With thousands of infographics going online every day, it’s essential that brands release infographics with high quality design and research to see any success – and to get this kind of quality, brands have to pay for experts.” Better Content Marketing: Content with purpose by Sark eMedia. Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?” She lists several potential purpose options (to drive traffic to a web page, improve SEO, boost credibility, build an opt-in list, etc.) then offers tips on how to create “purpose-filled content.” The changing state of content marketing by Ian Anderson Gray shares an infographic depicting the (potential) future of content marketing, full of facts and statistics such as that industry news and blogs are the second most-effective content types for social sharing (with visuals—such as photos, videos and infographics—being the most effective); three-fourths of marketers plan to spend more on content marketing in 2014; and emphasis on quality and originality in content creation will increase. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. Michael Brenner (again) shares a presentation detailing the steps to becoming a “brand publisher” (replete with a lot of amusing photos), among them: creating an effective content strategy (e.g., “delivering the content your audience needs, in all the places they go”); building a content (creation) team; and answering customer questions. 24 Epic Ideas for Connecting with Your Customers – Content Marketing Playbook by Content Marketing Institute by Cox Business BLUE. This presentation from CMI steps through best practices for marketing with a wide variety of content types, from blogs (used by 76% of North American B2B vendors and viewed as “effective” by 62%), eNewsletters and case studies to mobile apps, print magazines and annual reports. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Bruce McKenzie helpfully details half a dozen “worst practices” in video to avoid, such as offering “wishy-washy calls to action,” using buttons that “don’t shout ‘video,’” and relying too much on the audio portion of the output (” Rule of thumb: if it would work as a podcast, you’re not getting your money’s worth in video”). What Content Marketing Needs to Rule in the Post-Advertising Age by Content Marketing Institute. Staking out the position that “To wrest advertising from the cold, dead hands of the traditional agencies, the content industry is going to have to master and improve some basic brand management skills, including branding, strategic planning, media planning, and measurement,” Kirk Cheyfitz proposes a new entity which he refers to as the “content advertising agency” and identifies five critical elements and functions of such an organization. Content Is The Top Priority For The Social Business by B2B Marketing Insider. Michael Brenner (yet again) reports on a study from Altimeter which revealed, among other findings, that “content marketing was listed as the top priority for social media activities” (though it didn’t even make the list of top priorities as recently as 2010); “only 17% of marketers are truly strategic in their social strategies across the enterprise;” and many organizations suffer from “‘social anarchy’ or uncoordinated social activity happening across organizations because of silos, a lack of leadership, and a clear social vision” (which demonstrates the importance of incorporating a web presence optimization framework into digital marketing strategy). Content Marketing Social Media Marketing Bruce McKenzie helpful content marketing guides hottest trends in content marketing for 2014 Ian Anderson Gray impact of blogs on corporate website traffic Kirk Cheyfitz Michael Brenner Murray Newlands Neal Leavitt Pam Dyer Sarah Arrow which content formats are most effective'

Realtime, Custom-Made Oreos Debut at SXSW

The Realtime Report

Check out one of our favorite realtime marketing stories coming out of this year’s SXSW: Oreo partners with Twitter to create custom cookies using #eatthetweet.

Judging Your eCommerce Success


When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change.

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Why Social Media and Customer Experience Are Intertwined in a Lovers Embrace

Convince & Convert

Becky Carroll, PwC @bcarroll7.

I’m an Official Majestic SEO Official Brand Ambassador

Bill Hartzer

I’m really excited about officially joining the Majestic SEO Ambassador program , and to have been accepted by the folks at Majestic SEO. I’ve been a proud user of Majestic SEO for many years now.

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Social Media News Ticker: Instagram Signs Ad Deal, Twitter Bans Porn on Vine

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Pinterest and Reddit: Facebook. Facebook updates Paper app for iPhone.

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Why Establishing Mentorship Programs is Essential for Large Marketing Agencies


While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place.