Sat.Mar 08, 2014 - Fri.Mar 14, 2014

Analytics: what matters to content marketers?

Sherrilynne Starkie

Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it.

[Cool Infographic Friday] Womens’ Equality Since 2000


Tip o the hat to Eric Boyle at ICF for this one. Check out the DHS program’s full report on Womens Equality from 2000-2012 – it’s good one.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little.

More Trending

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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Add Contacts Quickly with App of the Week

The Social Media Incubator

Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day.

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Three Things Email Subject Lines Must Do

Waxing UnLyrical

The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’

How sriracha helped an association go viral


A great case study from Associations Now , plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2014: Everything Marketers Don’t Want You To Know


Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Guest Post by Adrienne Erin . No matter how old you are, it should be clear by now that there are certain things that are “quintessentially Internet” – that is, they belong to the people who were raised on the Internet, in all of its omnipresent glory. Memes are one of those things.

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All you need to know about Real Time Marketing


… from my bud David Jone s. Behold the awesome. Dx3 Canada – 5 Things You Need to Know About Real-Time Marketing from David Jones. ——— ( photo credit ).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What “Big” Social Media Means for Small Businesses

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. And why not? Shattering the record for most retweets is nothing to scoff at.

How to Identify Relevant Hashtags for Your Business

Convince & Convert

Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out.

Doing Social Vs. Being Social – A quick chat with Jeremy Epstein, VP Marketing, Sprinklr


Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions. Duncan: Ragy. Blog dachis social behavior; social customer experience; sprinklr

Community Management Fundamentals


…from the always awesome Community Roundtable. And by the way, this deck is three years old. Amazing that we’re still teaching the same stuff. :/. Do you have advanced community management tips to share? Contact me. Would love to write about your experience here on SocialFish.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. The @Art140 account, unveiled yesterday at SXSW , is MoMA’s vehicle to “better understand how the public feels about art.” ” How will it work?

5-Step Strategy To Improve Your Facebook Engagement & Growth

Convince & Convert

Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing. Before you do, it pays to take a fresh, close look at your Facebook strategy.

21 People I Want to Hear Speak at Pubcon NOLA 2014

Bill Hartzer

The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week.

See you at Great Ideas! #ideas14 LK1


Yo yo yo! Join me and Bryan Kelly of Aptify as we reprise our super fun hip hop presentation in Orlando at ASAE’s Great Ideas conference. Monday March 10, 1:30 pm, in Plaza D. Mark Your Calendars

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

03/14/2014: Social Media Snapshot | New Looks for Facebook, Google, Instagram & More

Harp Interactive

Categories: Blog , Facebook , Google , Google Plus , How To , Instagram , Social Media Marketing Tags: Facebook , Google , Google Search , Instagram , social media , Social Media Snapshot A Makeover Frenzy: Facebook, Google+, Instagram Get New Looks Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Why Outbound Marketing Deserves Place Next to Content Marketing

Convince & Convert

Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. Pause]. It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement.

6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.”

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Twitter’s Average Ad Rates Drop 81% In Two Years

The Realtime Report

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013 ( Quartz ). The data includes ads on both Twitter’s website and mobile apps.

Can CRM and Marketing Automation Be 1 Tool?

Cody Ward

I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics.

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The Power to Connect Through Visual Storytelling

Convince & Convert

While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling.

Domain Names, Developed Domains, and Expired Domains

Bill Hartzer

When it comes to search engine marketing, one issue that many people struggle with is the domain name. There’s some confusion out there regarding domain names and how they effect a site’s ability (or inability) to rank well in the search engines.