Sat.Feb 22, 2014 - Fri.Feb 28, 2014

Do you know your content marketing basics?


This is the IAB’s primer on content marketing. Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.

Does Your Content Suffer From Performance Issues?


In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo?

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.

How Pepsi Max Hit The Viral Nerve Of Social Media


These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Generate Around-the-Clock Content for Your Social Media


Guest post by Dean Olsen. —————-. The internet never sleeps. Tiny sections of it may take an hour or two a week for routine maintenance, but for the most part, any presence generated there is available all day, every day, waiting for someone to access it.

Your Press Release = Your Passport to Publicity

Harp Interactive

Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Yes, there are a standard set of rules everyone must follow to apply.

More Trending

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

What are Americans really doing on their smartphones? The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. adults by security app Clean Master.

What makes associations like billion dollar startups


Flip through this and tell me it doesn’t resonate for you as an association or nonprofit professional. We’re not so different from the rest of the business world… The Billion Dollar Startup Playbook from Daniel Shapero. ——-. photo credit ).

Use Caution When Using Online Images

The Social Media Incubator

If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not.

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. And part of life – and what makes work fun – is figuring out how to overcome them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign

Convince & Convert

Image via For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed.

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Does My Business Need to be on Twitter?


As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel.

10 Social Media Ideas For Magazines

Atom Thought

'dotConverse recently started working on one India’s more popular auto magazine- MotoringWorld (previously BS Motoring) Over the last 3-4 months I had the opportunity to interact with Anant Nath, the Owner of Delhi Press (which owns MotoringWorld) and Bhavesh Thakore, the VP (who is a stalwart of publishing in India) Based on these interactions, my. Digital Insight'

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. Based on an analysis of 6.4

Mobile 180

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.

02/28/2014: Social Media Snapshot | Extend Facebook Reach, Twitter Promoted Accounts, LinkedIn’s Makeover & More

Harp Interactive

Categories: Blog , Facebook , Google , HootSuite , LinkedIn , Monitoring , Social Media Marketing , Twitter Tags: Facebook , Facebook Messenger , Firefox , Google , linkedin , Promoted Accounts , socia media , Twitter , Who''s Viewed Your Profile Facebook Tags, Twitter Promoted Accounts, Google Helps Local Media, and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook.

How to Use Presentations for Content Marketing

Convince & Convert

Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014.

Social Media From A Worldwide Perspective: Japan


This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals.

A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure.

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Read it here if you missed it, it’s a good one! ).

Fresh Content Is Crucial To SEO

Bill Hartzer

One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated.

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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers. Notable milestones include 4,419 on December 23; 4,721 on January 14; and 4,887 on February 2. Do you see the downward slope on the far right?

5 Elements Of Your Association’s Brand


We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design.

Brands 251

The Value of Co-Campaigning: Two is Better Than One

Convince & Convert

Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different?

Matt Cutts Tweets a Link. 7,000+ People Click It.

Bill Hartzer

Yesterday, Matt Cutts tweeted a link to a new scraper report tool that you can use to report websites that are outranking your website. If this other site has scraped or copied or stolen your content, then you can use the form to report the spam to Google.

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Bring Balance to Your Social Media

Ari Herzog

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas.

A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button

Writtent Blog

Are you familiar with the power of checklists? Checklists are an ultimate time-saving device, so you can make sure you don’t forget anything (even if you’re moving very quickly).

Ethical Public Relations in the New Age of Wikipedia

Convince & Convert

David King, @EthicalWiki.