Sat.Feb 22, 2014 - Fri.Feb 28, 2014

Do you know your content marketing basics?

SocialFish

This is the IAB’s primer on content marketing. Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.

Does Your Content Suffer From Performance Issues?

Firebelly

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo?

Issues 243

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Generate Around-the-Clock Content for Your Social Media

SocialFish

Guest post by Dean Olsen. —————-. The internet never sleeps. Tiny sections of it may take an hour or two a week for routine maintenance, but for the most part, any presence generated there is available all day, every day, waiting for someone to access it.

More Trending

How Pepsi Max Hit The Viral Nerve Of Social Media

Mindjumpers

These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe.

Friday Funny: Vintage Smartphone

Waxing UnLyrical

The weather outside is frightful. I should know; I was the victim of black ice yesterday. So while my right arm is badly bruised and oh SO painful, Thankfully, nothing is broken. Hopefully I’ll be typing normally soon, and my husband is making me RICE like crazy.

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[Cool Infographic Friday] Best Cities for Women Entrepreneurs

SocialFish

Whoo hoo! Washington, DC (where we live) is ranked number 1!! See the full list here. Best Cities for Women Entrepreneurs. 1. Washington, D.C. The nation’s capital has the highest rate of women-owned businesses of the top 10 cities on this list. More than a third of the businesses in D.C.

Social Media Isn’t Going Anywhere

Jason Yormark

I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Your Press Release = Your Passport to Publicity

Harp Interactive

Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Yes, there are a standard set of rules everyone must follow to apply.

Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. And part of life – and what makes work fun – is figuring out how to overcome them.

What makes associations like billion dollar startups

SocialFish

Flip through this and tell me it doesn’t resonate for you as an association or nonprofit professional. We’re not so different from the rest of the business world… The Billion Dollar Startup Playbook from Daniel Shapero. ——-. photo credit ).

Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

What are Americans really doing on their smartphones? The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. adults by security app Clean Master.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Use Caution When Using Online Images

The Social Media Incubator

If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not.

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A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com. For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed.

Mobile 170

5 Elements Of Your Association’s Brand

SocialFish

We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design.

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Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

10 Social Media Ideas For Magazines

Atom Thought

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.

02/28/2014: Social Media Snapshot | Extend Facebook Reach, Twitter Promoted Accounts, LinkedIn’s Makeover & More

Harp Interactive

Categories: Blog , Facebook , Google , HootSuite , LinkedIn , Monitoring , Social Media Marketing , Twitter Tags: Facebook , Facebook Messenger , Firefox , Google , linkedin , Promoted Accounts , socia media , Twitter , Who''s Viewed Your Profile Facebook Tags, Twitter Promoted Accounts, Google Helps Local Media, and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. Based on an analysis of 6.4

Mobile 180

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media From A Worldwide Perspective: Japan

Mindjumpers

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals.

Did We Just Invent A New Form of Blogging?

Convince & Convert

SlideShare is one of the most underrated content platforms in existence. Owned by LinkedIn, SlideShare is essentially the YouTube for presentations.

A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed.

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook.

Social Media Isn’t Going Anywhere

Jason Yormark

I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no.

How to Use Presentations for Content Marketing

Convince & Convert

Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014.

Fresh Content Is Crucial To SEO

Bill Hartzer

One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated.

SEO 115

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure.