Sat.Nov 02, 2013 - Fri.Nov 08, 2013

Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. Make it informative. Make it funny. Make it useful. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends.

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When Social Media Meets Big Data


Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Get Results with Online Fundraising


A couple of weeks ago I spoke at the Indiana Library Federation Conference in Indianapolis. I was asked to to a 50-minute presentation on how libraries can get results with online fundraising (a huge task!).

4 Ways to Make Sure You Always Have Something to Say Online


It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable? The problem usually starts before you begin publishing content online.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The FT: content marketing lessons

Sherrilynne Starkie

Newspapers struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT).

More Trending

Are you using social media for customer service?


This question came up recently in a meeting and while we’ve been talking about this opportunity for organizations for literally years at this point we’re still not seeing a lot of it in practice.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Posted in Innovation. In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits.

Video: content marketing conference presentation

Sherrilynne Starkie

I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Get Your Google+ Custom URL


Just a quick post in case you haven’t seen the news that you can now go get your custom URL on Google+. In other words, instead of, your URL can look like this - (That’s mine, obvi.). So go do it!!

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Apple and Firebelly: How These Two Opposites Go Hand In Hand


One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Having worked at both places, the first similarity I’ve discovered is the use of technology.

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2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility.

Google Helpouts- Small Biz Boon?

Janet Fouts

We are big fans of the Google Hangout around here.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

November is NTEN Member Appreciation Month!! #NTENthanks


Whoo hoo! It’s Member Appreciation Month. From NTEN, the Nonprofit Technology Network : Thanksgiving isn’t just for turkeys and pumpkin pie – it’s our time to say thank you to our NTEN members.

Track My Moustache Cause It’s Movember


In the spirit of Movember, I will be writing a series of posts dedicated to facts, awareness and tech tips to help you get the most out of your furry contribution to a great cause. Please visit [link] to see how you can get involved and raise money for Prostate Cancer awareness.

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Making Contact: How You Deliver Your Content Matters

Convince & Convert

If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers.

App of the Week Helps Your Business Grow

The Social Media Incubator

This week’s app of the week allows you to take your profits to the mobile level. You may have seen this app in use by other businesses before. Maybe your business has offsite events, or maybe you have a small business that would like an easy and efficient way of running your business and measuring profits in-house. The Square Register app can help you accomplish this.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Follow the #SNCR conversation here


Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory

Twitter Leaving Social Media Marketers Unsatisfied


So far Twitter has had no problem attracting users from the marketing world.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company.

Google Image Mismatch Penalty: What is It?

Bill Hartzer

There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Tools for Digital Storytelling


Some good stuff and info about digital storytelling tools in this deck by the always fabulous Debra Askanase. Read more about the training she did on this here. Digital Storytelling Tools for Nonprofit Organizations from Community Organizer 2.0. Content Strategy From the Trenches Implementation

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Twitter IPO: 5 Must-Reads


Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO.

Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

Convince & Convert

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign.

AuthorLinks Rebrands as AuthPost, Continues Selling Posts Based on Google Authorship, Klout Score

Bill Hartzer

AuthorLinks , the first-ever marketplace to buy and sell Google Authorship, has rebranded as AuthPost. As you might recall, I wrote about AuthorLinks and how the site was the first to buy and sell Google Authorship.

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This small edit will get more eyeballs on your Facebook Page

Absolute PA

No question. Facebook is great for raising the profile of your business. The thing is, many of the actions you make can only be done as YOU – your personal profile. Like these ones: Posting on a personal profile. Commenting and networking in Facebook groups. Commenting on a Facebook event page.

Television Gets In On Social Media’s Hashtag Game


It is getting more and more difficult for television shows to keep viewers attention. And more often than not, in today’s TV world many people find out about certain shows through their friends on social media. Many of my favorite shows I began watching because of Twitter.

If You Can’t Afford It Apple Doesn’t Want You

Convince & Convert

In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced.

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Google Hummingbird Algorithm Fail: What is the Current Twitter Stock Price?

Bill Hartzer

Google recently launched the new Google Hummingbird algorithm with a huge amount of fanfare. They even announced it in the original Google garage , at a birthday event. Part of what Google is proud of is that we can now ask Google questions and they will understand what we are asking.

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