Sat.Nov 02, 2013 - Fri.Nov 08, 2013

Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. Make it informative. Make it funny. Make it useful. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends.

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When Social Media Meets Big Data


Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

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Get Results with Online Fundraising


A couple of weeks ago I spoke at the Indiana Library Federation Conference in Indianapolis. I was asked to to a 50-minute presentation on how libraries can get results with online fundraising (a huge task!).

4 Ways to Make Sure You Always Have Something to Say Online


It’s probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable? The problem usually starts before you begin publishing content online.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The FT: content marketing lessons

Sherrilynne Starkie

Newspapers struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT).

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media.

More Trending

Apple and Firebelly: How These Two Opposites Go Hand In Hand


One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Having worked at both places, the first similarity I’ve discovered is the use of technology.

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Video: content marketing conference presentation

Sherrilynne Starkie

I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Posted in Innovation. In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits.

Get Your Google+ Custom URL


Just a quick post in case you haven’t seen the news that you can now go get your custom URL on Google+. In other words, instead of, your URL can look like this - (That’s mine, obvi.). So go do it!!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Track My Moustache Cause It’s Movember


In the spirit of Movember, I will be writing a series of posts dedicated to facts, awareness and tech tips to help you get the most out of your furry contribution to a great cause. Please visit [link] to see how you can get involved and raise money for Prostate Cancer awareness.

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2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility.

Google Helpouts- Small Biz Boon?

Janet Fouts

We are big fans of the Google Hangout around here.

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November is NTEN Member Appreciation Month!! #NTENthanks


Whoo hoo! It’s Member Appreciation Month. From NTEN, the Nonprofit Technology Network : Thanksgiving isn’t just for turkeys and pumpkin pie – it’s our time to say thank you to our NTEN members.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter Leaving Social Media Marketers Unsatisfied


So far Twitter has had no problem attracting users from the marketing world.

Making Contact: How You Deliver Your Content Matters

Convince & Convert

If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers.

App of the Week Helps Your Business Grow

The Social Media Incubator

This week’s app of the week allows you to take your profits to the mobile level. You may have seen this app in use by other businesses before. Maybe your business has offsite events, or maybe you have a small business that would like an easy and efficient way of running your business and measuring profits in-house. The Square Register app can help you accomplish this.

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Follow the #SNCR conversation here


Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter IPO: 5 Must-Reads


Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

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Tools for Digital Storytelling


Some good stuff and info about digital storytelling tools in this deck by the always fabulous Debra Askanase. Read more about the training she did on this here. Digital Storytelling Tools for Nonprofit Organizations from Community Organizer 2.0. Content Strategy From the Trenches Implementation

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Television Gets In On Social Media’s Hashtag Game


It is getting more and more difficult for television shows to keep viewers attention. And more often than not, in today’s TV world many people find out about certain shows through their friends on social media. Many of my favorite shows I began watching because of Twitter.

Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

Convince & Convert

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign.

Google Image Mismatch Penalty: What is It?

Bill Hartzer

There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty.

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Protect Your Reputation And You Need To Fix It

Small Business Mavericks

The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. However, sometimes things happen, so you should be prepared. If you do need to fix your reputation, then the best strategy is to be ready for it. Be prepared to go on your reputation management spree at any time.

What I Have Learned from Selling on eBay Since 2010


Since June 2nd, 2010 I have been selling on eBay and it has been quite the learning experience. I started using eBay out of necessity. While planning our wedding, I ended up buying two wedding dresses for my wife and she only ended up using one.

If You Can’t Afford It Apple Doesn’t Want You

Convince & Convert

In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced.

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AuthorLinks Rebrands as AuthPost, Continues Selling Posts Based on Google Authorship, Klout Score

Bill Hartzer

AuthorLinks , the first-ever marketplace to buy and sell Google Authorship, has rebranded as AuthPost. As you might recall, I wrote about AuthorLinks and how the site was the first to buy and sell Google Authorship.

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The 4 Pillars Of SEO Today

Small Business Mavericks

Search engine optimization is constantly changing. The way things are done today are not the way they were done 10 years ago. They’ll likely be different 10 years from now. A few years ago, no one thought about social media. It didn’t exist. There weren’t any social media strategies. There were SEO strategies , but they didn’t involve social media.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know.

This small edit will get more eyeballs on your Facebook Page

Absolute PA

No question. Facebook is great for raising the profile of your business. The thing is, many of the actions you make can only be done as YOU – your personal profile. Like these ones: Posting on a personal profile. Commenting and networking in Facebook groups. Commenting on a Facebook event page.