Sat.Oct 12, 2013 - Fri.Oct 18, 2013

Win tickets to NAC Orchestra Casual Fridays!

Sherrilynne Starkie

The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. I just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food.

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay.

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Association Social Media Best Practices


Last month, I presented at an Association Trends event about association social media.

5 Social Media Tips From #BOLO2013


This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. It was a great event for leaders of digital agencies. Being the guy I am, I sought out the social media-related sessions.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Brands Use Instagram to Look #InstaGood

Harp Interactive

Categories: Blog , Instagram Tags: brand , brand building , how to use instagram , Instagram , Instagram tips , social media Storytelling is a vital part of brand building.

How Often Should You Post Social Media Updates?

The Social Media Incubator

One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts? The answer is, it depends. Keep in mind that all social media is different. Facebook and Twitter are very different from Google+ and LinkedIn.

More Trending

Social Media Marketing Tips: Using Social Data For Customer Insights


During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore.

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The value of collaboration


John Stepper has an awesome series of posts about the value of collaboration, which I wanted to point you to if you haven’t seen it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

When Silence Is Golden On Social Media


Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media.

Branding Your Company LinkedIn Page

The Social Media Incubator

When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page. Let people know who you are.

How to Stop Google from Using Your Photo in Ads

Bill Hartzer

Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar.

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This week in Social Media

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: athletes on social media , email marketing , Facebook , foursquare , google plus , harp social , social media In case you missed it, here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 14-18. Learn about how athletes dominate social media better than most! Foursquare opens advertising to ALL businesses! Will you take advantage? Post by Harp Social.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Social Media News We’re Linking About


It’s only hump day and already this week has brought some big news from some of our favorite social media platforms. Twitter now lets you receive direct messages from any follower.

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App of the Week: CloudOn

The Social Media Incubator

This week’s app helps you manage all of your Microsoft Office files. Whether you want to see a word document, a spreadsheet, powerpoint presentation, a PDF or even an image, you can view it and share it using CloudOn.

Embedding Latitude, Longitude and NAP Data into Image Files to Help Local SEO

Bill Hartzer

When you take a photo using your iPhone or Android mobile phone, the location data (latitude, longitude) of where that image was taken is usually saved in the photo file. Other information, such as the device that took the photo, and the image size, is also saved.

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Hard Truth About the Viral Potential of Facebook Sweepstakes

Convince & Convert

Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks.

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Why SEOs Need to Pay Attention to Freebase

Bill Hartzer

If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph.

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Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why the Corporate Blog is Not Even Close to Dead

Convince & Convert

Michael Brito, author @britopian.

Personalised Plectrums and More Promo Ideas for Musicians


The other day I received an email from a “fellow” musician that wanted to pick my brain about promo ideas for his band. I say “fellow” because I was theoretically a musician back when I used to live in Mexico.

Super Secret Marketing Tip for My Facebook Followers

Bill Hartzer

Today, I decided that I would share a really super duper online marketing tip on my Facebook page. This tip has to do with domain names, but not just any domain names. You have to have a good domain name along with good traffic to that domain name in order to market your business online.

9 Creepily Effective Content Marketing Tricks for Halloween 2013

Writtent Blog

You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among the consumers and the associated volume of search on Google.

Extreme Testing: What is Doing with 430,000+ Daily Data Points

Convince & Convert

Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day.

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Is It All About Schema And Authorship?

Small Business Mavericks

Just about every time Google updates its algorithms you’ll see an onslaught of SEOs and online marketers predicting what they think the change means long term. Most of these predictions are wrong. Some are right on, and sometimes the person making the prediction is so far out in left field it’s hard to believe anyone takes them seriously. Recently, SiteProNews ran a story about Hummingbird.

The Perfect Use of Custom Audiences Through Facebook Ads

Stay N' Alive

Custom Audiences are a terrific way to build Facebook ads that convert and bring strong traffic back to a site. The way they work is this: You have an email list. You import that email list into Facebook''s Power Editor. Facebook matches those emails with Facebook users that also use those emails.

Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla

Laurel Papworth

Wall Street should be monitoring social media. So should companies around the world. Cos we are just too smart as a crowd.

Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it.

Google’s Secret Market Research Tool

Small Business Mavericks

Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. It’s called Global Market Finder. You don’t need a Google account to use the tool. You simply go to the website, choose a country that you’re from and enter your list of keywords.