Sat.Oct 05, 2013 - Fri.Oct 11, 2013

Social Videos – Why, Where And How?


Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth.

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The Personal vs. Brand Approach To Social Media


The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate.

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How To Drive More Traffic Using Keywords In Blog Titles

Jason Yormark

A little cross posting from the Studio 9 Blog. Here I cover how to use the Google Keyword Planner to better title your blog posts and drive more traffic to your blog. Have a look! Blogging Video

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[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism


Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. Discover how three elements—Empathy, Engagement, and Empowerment—are critical ingredients to your success.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution.

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5 Top Performing Blog Posts You Should Read


As Firebelly’s resident “datasmith,” I’ve spent a lot of time measuring and analyzing the content we produce.

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More Trending

[5 spots only] Join me on the CR to talk association private communities


I have been invited by the Community Roundtable to host a discussion about online community for associations on October 16 at 1o am. Here’s their description of the call: As we know, community models and influence is growing and affecting many industries.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands.

Big Business Facing A Big Problem With Social Media


Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results.

The Keys to Branding Your Twitter

The Social Media Incubator

Does your business have a Twitter profile as a part of your social media strategy ? How much work has gone into that profile? As a part of the strategy, it’s important to consistently post, engage with your audience and keep up with current trends.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Is Dead! Long Live Social Media!


Great deck from my friend Julie Pippert of Artful Media Group. Check it out! Social Media is Dead! Long Live Social Media! at PRSA Houston #PRDay2013 from Julie Pippert.

How to Grow Your Mailing List With Cash & Other Incentives


After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part?

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Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. GetCovered Obamacare Square: Health Care Tries to Go Viral.

Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The good news on poverty


Came across this great nonprofit Prezi and just had to post it for ya, along with Bono’s uplifting TED talk. See here if you can’t see the video, and here if you can’t see the Prezi. Potluck

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The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences.

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Community Managers Need To Be Community Focused


Social media is so much more than how many fans or followers you have. It’s about connecting with people, establishing relationships, and adding value to those relationships. The best way to use social is by making your audience the focus. What do they want to know about?

Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

Use Content To Convert The Invisible Sale

Convince & Convert

Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects.

Is Hummingbird Good for your Business?


Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal , one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Tweet Drip Makes It Easy to Maximize Your Time Spent in Drip Marketing

Bill Hartzer

Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible.

Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. You’ll build trust and relationships. Cold calls will be no more.

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

Losing our communication rights.

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen, WhiteWave @jenbeechen.

The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year.

Top 3 Employer Review Websites Of 2013


Searching for a good employment position is no easy feat. There are several factors that come into play – such as the work/life balance, company culture, and benefits. While manually exploring each of these factors is possible, it’s going to cost a lot of time and money at the job seeker’s end.

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3 Ways To Get New Content Ideas For Your Facebook Page

Small Business Mavericks

Do you run a Facebook page? If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas. Use Facebook Insights – Start with Facebook Insights. This is Facebook’s analytics for your page. By Reach, Engagement, and Virality, pick your hottest topics and think of new ways to approach those topics with new content ideas. Follow your Twitter stream - Take a look at your Twitter stream. What’s popular?

Leadership Skills For Life Or How To Ask Better Questions

Twist Image

Do you truly understand the things that are being said to you at your work? This is a true story: I am often sitting in meetings with very senior marketing professionals who are either presenting or speaking to a group, and they''re saying things that I simply do not understand.

35 Killer Blog Post Ideas for an Awesome Business Blog

Writtent Blog

To build an awesome business blog, regular updates and original quality content are unquestionable. The task itself is quite challenging, and one of the first questions raised is where to get the ideas?

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What Not To Do On Facebook - Social Media

Social Media Network Marketing

One of the main platform in Social Media is Facebook. Just the way we have do and donts for other medias, we have dos and donts for Facebook as well. For instance you would avoid more than 8 words on a hoarding. Social Media is a sensitive platform for your Brand and Business. The whole area of Marketing is based on trial and improvisation. Feedback and addressing issues is the core of Marketing effort.

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