Sat.Oct 05, 2013 - Fri.Oct 11, 2013

Social Videos – Why, Where And How?


Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth.

Video 273

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

[Cool Infographic Friday] On Content Marketing


Aaaaahhhh, content marketing. The buzzword du jour, for sure. But I thought this had some nice tidbits in it. Content Strategy

The Personal vs. Brand Approach To Social Media


The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate.

Brands 215

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Drive More Traffic Using Keywords In Blog Titles

Jason Yormark

A little cross posting from the Studio 9 Blog. Here I cover how to use the Google Keyword Planner to better title your blog posts and drive more traffic to your blog. Have a look! Blogging Video

How To 211

More Trending

[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism


Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. Discover how three elements—Empathy, Engagement, and Empowerment—are critical ingredients to your success.

5 Top Performing Blog Posts You Should Read


As Firebelly’s resident “datasmith,” I’ve spent a lot of time measuring and analyzing the content we produce.

iPhone 185

App of the Week: Flickr

The Social Media Incubator

You may ask yourself, how can Flickr benefit a business marketing strategy? Maybe you have pictures of products, services and other portfolio work that you want to display. Whether that means you display it on a conference room TV, on a blog or in a Facebook post.

Flickr 168

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[5 spots only] Join me on the CR to talk association private communities


I have been invited by the Community Roundtable to host a discussion about online community for associations on October 16 at 1o am. Here’s their description of the call: As we know, community models and influence is growing and affecting many industries.

Big Business Facing A Big Problem With Social Media


Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results.

The Keys to Branding Your Twitter

The Social Media Incubator

Does your business have a Twitter profile as a part of your social media strategy ? How much work has gone into that profile? As a part of the strategy, it’s important to consistently post, engage with your audience and keep up with current trends.

Brands 164

How to Grow Your Mailing List With Cash & Other Incentives


After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part?

List 151

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Is Dead! Long Live Social Media!


Great deck from my friend Julie Pippert of Artful Media Group. Check it out! Social Media is Dead! Long Live Social Media! at PRSA Houston #PRDay2013 from Julie Pippert.

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. GetCovered Obamacare Square: Health Care Tries to Go Viral.

Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service.

The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences.

Hotels 146

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The good news on poverty


Came across this great nonprofit Prezi and just had to post it for ya, along with Bono’s uplifting TED talk. See here if you can’t see the video, and here if you can’t see the Prezi. Potluck

News 175

Community Managers Need To Be Community Focused


Social media is so much more than how many fans or followers you have. It’s about connecting with people, establishing relationships, and adding value to those relationships. The best way to use social is by making your audience the focus. What do they want to know about?

Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly.

How to Reach Audiences and Influencers Through Their Egos

Convince & Convert

Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Hummingbird Good for your Business?


Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal , one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results.

When It Comes To Social Media, We’re Linking About You


Here at Firebelly all of our staff is a little social media obessed…after all it’s our job to be! However, we also know most people don’t have time to consume social media news like we do.

Meme 167

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

Data 179

Use Content To Convert The Invisible Sale

Convince & Convert

Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects.

Tweet Drip Makes It Easy to Maximize Your Time Spent in Drip Marketing

Bill Hartzer

Time is money – especially if you are an entrepreneur. When it comes to online marketing for your business, one of the best ways to maximize your time (and thus, your money) is to automate as much of your online customer communications as possible.

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

Losing our communication rights.

Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. You’ll build trust and relationships. Cold calls will be no more.

Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen, WhiteWave @jenbeechen.