Sat.Sep 28, 2013 - Fri.Oct 04, 2013

Getting behind United Way Ottawa

Sherrilynne Starkie

United Way Ottawa really does make change happen. I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. .

Which Social Media Channels Should I Use For My Business?


That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

3 Ways To Create A Winning Customer Experience Through Social


Customers really are king. How you handle your interactions with them as a community manager for a brand can make or break whether they become loyal to that company. Below are three key tools to making every experience a winning one for your customer.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

App of the Week: Pocket

The Social Media Incubator

Formerly known as Read It Later, Pocket is a great app for saving something for later use when you’re just too busy to read an article or watch a video. If you find an interesting article, video or image and want to view it later, you can put it in your pocket.

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4 Social Media Halloween Costumes for 2013

Bill Hartzer

Okay, it’s October 2013, and there isn’t a huge amount of time left before Halloween will be here. There are tons of office Halloween parties coming, and then there’s the opportunity to go trick or treating with your kids for Halloween.

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Mobile Web Presence Can No Longer Be An Afterthought


Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike.

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The Keys to Your Social Media Identity

The Social Media Incubator

When it comes to managing your social media page and implementing your social media strategy , it’s important to keep in mind that having a social media identity is more than just having a page that looks good. So what does having a good social media identity look like?

Twitter Opens Up Website Analytics to All Website Owners

Bill Hartzer

Twitter is now allowing anyone with a website to now verify their site with them–and get all sorts of great analytics data for free. Previously, if you wanted the additional analytics data from Twitter, website owners had to pay big bucks to get the data.

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013).

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

An Open Letter To Those B g About Instagram Ads

Josh S Peters

As I’ve been reading about the announcement that Instagram will start showing ads to support it’s platform one common thread keeps appearing. People complaining about it.

That’s Not Funny, Dude


A strength of Facebook, for better or worse, is its ability to let our friends know everything there is to know about us. Earlier this year, I started doing standup comedy in Santa Cruz and San Jose. With my newly added identity of "standup comic," there has been a big change

Microsoft Buys 26 Contosoyams Domain Names

Bill Hartzer

Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams.

Our Relationship to Technology is Changing; Don’t Get Left Behind

Convince & Convert

Shel Israel, author @shelisrael.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why A Great Domain Name Goes A Long Way


Brad Pitt wasn’t always Brad Pitt. He was born as William Bradley Pitt. Same thing with Ashton Kutcher. His full name is Christopher Ahston Kutcher. When it comes to Internet sites, it is equally important to choose the right name. A Great Domain Name Can Make All The Difference.

Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process.

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How To See Analytics on Google+ Posts

Bill Hartzer

Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles.

The State Of B2B Content Marketing Today

Small Business Mavericks

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing. Content marketing is a little difficult to define. Some people lump SEO and social media marketing together into a broader class that they call “content marketing.”

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Content Marketer’s Guide to Writing a Book

Convince & Convert

Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge.

YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

Stay N' Alive

I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I''m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients - how you can MAKE money instead of SPEND it on Facebook ads !

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.

Why Your Business Doesn’t Need To Shut Down

Small Business Mavericks

There are a lot of reasons why your business might be affected by the government shutdown. If you have a few government contracts and the government office or department through which you have that contract is shut down, then you are likely not working because you can’t expect to be paid for your work. In some cases, a government office’s website might be taken off line because they can’t pay for hosting and other services.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

10 Years Of Blogging. One Tiny Favor. Please Help Me.

Twist Image

The truth is that I hate anniversaries. That''s kind of a lie. I just don''t like the whole, "hey everyone, did you know that I have been blogging for ten years?" " I don''t blog, write or publish with a numerical metric or amount of time in mind.

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7 Things You Need to Know From My Content Amplification Test

Convince & Convert

The new Hummingbird release pushes Google further along as a provider of first-hand information.

Google Hummingbird Search Algorithm: Challenge Accepted

Writtent Blog

Have you heard about Google’s 15 th birthday present to itself? Last week, the world’s undisputed search giant rolled out an all-new search algorithm, dubbed Hummingbird because “it’s fast and light”.

3 Things You Should Do For Your YouTube Videos

Small Business Mavericks

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. It’s the largest video sharing site. But to give you the maximum advantage you need for better video exposure , I recommend you implement these three tactics for all of your YouTube videos.

Grab this! 3 point framework to promote your next BIG thing on Twitter

Absolute PA

When promoting the launch of a new product, service or event using the internet you have almost limitless options to choose from. You can really let your imagination run WILD with competition ideas, online parties and free workshops, and multi-guest summits.

How To Give A Great Presentation (Seriously)

Twist Image

You''re doing it wrong. People hate it when someone says, "you''re doing it wrong," but trust me. you''re doing it wrong when it comes to how you prepare for a public speech. I''m sure this will upset many people, but let''s walk through the typical scenario of how someone is asked to speak and what happens next: Step 1: someone gets asked to present on a specific topic. Step 2: the presenter agrees to present.

What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Myrland Marketing

WHAT IS INBOUND MARKETING? You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing. It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones.

The Most Important Part Of Web Development

Small Business Mavericks

Web development is more than simply adding a pretty design to your CMS and promoting it in the search engines and social media. Those things are important, to be sure. But if you want to succeed online, then you can’t forget about the most important aspect of your website development – your audience. A lot of webmasters get wrapped up in the design part of their project and forget about the audience.

How to Make Google Look Stupid (And Why I Love the NSA)

Viper Chill

The N ational S peakers A ssociation has to be one of the best run organisations in the whole of America. Huh, you thought I was talking about the government agency spying on the world? Aaaah my bad. That’s awkward.

7 Unique Ways to Find Content Ideas for the Most Boring Topics


This is a guest contribution from Ellis McGrath, digital marketing strategist at VITEB. A blank sheet of paper (oops writers don’t use it a lot anymore) well in that case a blank computer screen is the most frightening thing a writer could ever possibly encounter.