Sat.Sep 28, 2013 - Fri.Oct 04, 2013

Getting behind United Way Ottawa

Sherrilynne Starkie

United Way Ottawa really does make change happen. I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . I figure it’s the very least I can do because I learned a long time ago, the hard way, how having the support of your community can help you change your life. As a teenager, I made some mistakes.

Which Social Media Channels Should I Use For My Business?


That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business.


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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. We get it all the time.

3 Ways To Create A Winning Customer Experience Through Social


Customers really are king. How you handle your interactions with them as a community manager for a brand can make or break whether they become loyal to that company. Below are three key tools to making every experience a winning one for your customer. First the customer has come to you, congratulations! Whether it be from a negative or positive experience with another brand they have come to you.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

App of the Week: Pocket

The Social Media Incubator

Formerly known as Read It Later, Pocket is a great app for saving something for later use when you’re just too busy to read an article or watch a video. If you find an interesting article, video or image and want to view it later, you can put it in your pocket. The pocket app syncs across all your devices including the Pocket website. You can also view anything you save to your Pocket without an internet connection.

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4 Social Media Halloween Costumes for 2013

Bill Hartzer

Okay, it’s October 2013, and there isn’t a huge amount of time left before Halloween will be here. There are tons of office Halloween parties coming, and then there’s the opportunity to go trick or treating with your kids for Halloween. So, you had better start thinking about what you’re going to be for Halloween this year.

Mobile Web Presence Can No Longer Be An Afterthought


Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves.

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The Keys to Your Social Media Identity

The Social Media Incubator

When it comes to managing your social media page and implementing your social media strategy , it’s important to keep in mind that having a social media identity is more than just having a page that looks good. So what does having a good social media identity look like? Here are three questions your business should ask to see if you are on the right track to having a good social media identity. Do you have valuable content?

The State Of B2B Content Marketing Today

Small Business Mavericks

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing. Content marketing is a little difficult to define. Some people lump SEO and social media marketing together into a broader class that they call “content marketing.”

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Coca-Cola Rolls Out Latest Happiness Campaign

Convince & Convert

In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by.

Twitter Opens Up Website Analytics to All Website Owners

Bill Hartzer

Twitter is now allowing anyone with a website to now verify their site with them–and get all sorts of great analytics data for free. Previously, if you wanted the additional analytics data from Twitter, website owners had to pay big bucks to get the data. But now, Twitter has quietly opened up the feature for all of us. Here is how to get verified–and get the analytics data that Twitter offers. First, you need to log into your Twitter account.

An Open Letter To Those B g About Instagram Ads

Josh S Peters

As I’ve been reading about the announcement that Instagram will start showing ads to support it’s platform one common thread keeps appearing. People complaining about it. Saying that they have succumbed to the devil, that they will now stop using Instagram forever, and that they are angry that the site dare try to monetize. Well Mr. & Mrs. angry pants how they hell do you think it’s going to stay in business?

Why Your Business Doesn’t Need To Shut Down

Small Business Mavericks

There are a lot of reasons why your business might be affected by the government shutdown. If you have a few government contracts and the government office or department through which you have that contract is shut down, then you are likely not working because you can’t expect to be paid for your work. In some cases, a government office’s website might be taken off line because they can’t pay for hosting and other services.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. Enjoy!

Microsoft Buys 26 Contosoyams Domain Names

Bill Hartzer

Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams. From my research so far, I have not been able to find any references anywhere to contosoyams, and can only determine that this is a fictitious word made up by someone at Microsoft. The whole reason I bring this up is that Microsoft doesn’t normally register a lot of domain names all at once like this.

Why A Great Domain Name Goes A Long Way


Brad Pitt wasn’t always Brad Pitt. He was born as William Bradley Pitt. Same thing with Ashton Kutcher. His full name is Christopher Ahston Kutcher. When it comes to Internet sites, it is equally important to choose the right name. A Great Domain Name Can Make All The Difference. Particularly with startups. A startup’s name is so important that the creators should should invest a good amount of time time to ensure that they choose a good one.

3 Things You Should Do For Your YouTube Videos

Small Business Mavericks

YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. It’s the largest video sharing site. But to give you the maximum advantage you need for better video exposure , I recommend you implement these three tactics for all of your YouTube videos.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Content Marketer’s Guide to Writing a Book

Convince & Convert

Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge.

How To See Analytics on Google+ Posts

Bill Hartzer

Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles. Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet).

Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process.

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The Most Important Part Of Web Development

Small Business Mavericks

Web development is more than simply adding a pretty design to your CMS and promoting it in the search engines and social media. Those things are important, to be sure. But if you want to succeed online, then you can’t forget about the most important aspect of your website development – your audience. A lot of webmasters get wrapped up in the design part of their project and forget about the audience.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Our Relationship to Technology is Changing; Don’t Get Left Behind

Convince & Convert

Shel Israel, author @shelisrael. Shel Israel , co-author of the new book Age of Context: Mobile, Sensors, Data and the Future of Privacy , joins the Social Pros Podcast this week to discuss his alternative routes to publishing, how software is becoming more important than hardware, and the potential packed within our many technology outlets whose progress is hurdling forward every day. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

Stay N' Alive

I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I''m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients - how you can MAKE money instead of SPEND it on Facebook ads ! From my experience, so many business owners are afraid of Facebook ads, or seeing little success because they''re focusing solely on fans and traffic and not revenue.

What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Myrland Marketing

WHAT IS INBOUND MARKETING? You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing. It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones.

Why Facebook Is Good For Business

Small Business Mavericks

Facebook is not just a social networking site for individuals. It’s also a good opportunity for businesses. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable. In other words, not only can you share them with your friends, but anyone who happens upon your page can share it with their friends.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.

How To Give A Great Presentation (Seriously)

Twist Image

You''re doing it wrong. People hate it when someone says, "you''re doing it wrong," but trust me. you''re doing it wrong when it comes to how you prepare for a public speech. I''m sure this will upset many people, but let''s walk through the typical scenario of how someone is asked to speak and what happens next: Step 1: someone gets asked to present on a specific topic. Step 2: the presenter agrees to present.

Law Firms: When Making Announcements, Think Outside The Box

Myrland Marketing

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire.

7 Things You Need to Know From My Content Amplification Test

Convince & Convert

The new Hummingbird release pushes Google further along as a provider of first-hand information. You’ll be seeing more – much more – of the Google “Knowledge Box” that sometimes appears on the top right-hand corner of search results, giving you what you need without having to navigate to a different website.