Sat.Aug 10, 2013 - Fri.Aug 16, 2013

8 Things a Nonprofit Leader Really Needs to Know About Social Media Marketing


It’s not uncommon for nonprofit executives to be hesitant about using technology, especially since technology is constantly changing. Technology has changed the very basic notion of communication entirely.

Monday Roundup: Standing Out

Waxing UnLyrical

It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0.

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Trending Sources

Where were you when the power went out?

Dave Fleet

Tweet. Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie.

Why I Killed 61% of My LinkedIn Friends

Ari Herzog

Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

This is Crowdsourcing in Action and it’s Awesome.


Rick Johnston and I presented a session (well, Rick presented, and I ran around the room helping people log in ) at ASAE13 called Problem Solving Live! where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.).

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

Guest Post by Jeff Frankel. The cloud has changed everything, far more than merely how we communicate. It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. Image: flyfarther79 via Flickr, CC 2.0.

More Trending

Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Photo by Pieter Vieu. Used with permission.

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What NASA can teach us about Google Hangouts


LOVE this deck by Jason Townsend, from the Office of Communications at NASA. Who knew? Quick Overview of Google+ Hangout Usage at NASA from NASA – National Aeronautics and Space Administration. ———– MUST SEE slide deck from NASA in this post!

Friday Funny: Where to Post

Waxing UnLyrical

Happy Friday! How was everyone’s week? Since you like the cartoons so much, and since Rob C. said we could use ‘em, here’s another one to start your Friday off right. And before Gini Dietrich gets to it, let me just say: “HAHAHAHAH!!!”

Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Branding Your Business Facebook Page

The Social Media Incubator

Are you trying to find a way to draw your audience to your social media pages?

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From Owning the Publication to Owning the Idea


Ever since Johannes Gutenberg used moveable print to create splendid, reproducible publications there has been almost as much attention and importance placed on the printed page as on the ideas it contains. What is left of “newspapers” and the “print” media when you take away the printed paper?

SEO Firm Offers Natural Link Building Services

Bill Hartzer

There are so many companies out there that claim to offer natural link building services, which is an interesting type of service. Think about it for a minute.

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Why I Want a Dumb Phone

Ari Herzog

I want this phone. It ain’t smart. It’s no Galaxy S4 or HTC One S or iPhone 5. T-Mobile introduced the 768 this year. It weighs 3.5 ounces. The phone features Bluetooth connectivity, an FM radio, a 2-megapixel camera, and it has 3G for faster texting and picture messaging.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

25 Brain Lubricants to Generate Content Ideas

Convince & Convert

Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz.

Do You Have a Social Media Strategy?

The Social Media Incubator

Rather than just setting up social media accounts at all of your favorite social media sites or building brand pages that do not engage your audience, it is imperative that you move into the social media space with a strategy. Do you know what you want to get out of social media for your business ?

NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business.


Ari Herzog

You cdnuolt blveiee that you cluod aulaclty uesdnatnrd what you were rdanieg, rihgt?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Where were you when the power went out?

Dave Fleet

Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie.

What You Need to Know About Facebook’s News Feed Changes


Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works.

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Why Data May Be Steering You Into the Rocks

Convince & Convert

Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. tweet this ).

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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Managing Feedback


Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names.

Increase Your Mobile Page Speed

Small Business Mavericks

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed.

General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season.

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Are industry vendors deserting ASAE’s annual meeting?


Just saw this infographic posted on Associations Now: Congrats to ASAE on attracting the highest number of association execs in 5 years – that’s great!

8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.

Use The Past To Predict The Future

Small Business Mavericks

There are lots of ways to predict the future. One way is to use the past. That is, take data from history and use it to predict what the future might hold. It’s called predictive analytics. Retail businesses have been doing this for years. If you have a particular product that does better in July than at any other time of year, then you can use that information to plan for your next July.

Into The Night With Garry Kasparov And Peter Thiel

Twist Image

One word: WOW! You have to spend an hour with this. It''s an amazing (and really deep) conversation with Gary Kasparov (world chess champion) and Peter Thiel (billionaire entrepreneur thanks to PayPal , some hedge fund management and an early investment in Facebook ).

Fetching Friday – 20 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

Using Facebook Hashtags for Your #FacebookMarketing


When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook.

CafePress Has Gone Social

Small Business Mavericks

If you’re familiar with CafePress, then you know they’ve been around for a long time. Since 1999, in fact. While they’ve offered website owners a great opportunity to sell customer merchandise, it hasn’t really been a knockout punch because until now they haven’t really kept up with the changing Web. More specifically, they haven’t incorporated social media very well into their platform. Well, now, that’s changing.