Sat.Jul 27, 2013 - Fri.Aug 02, 2013

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Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

'Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV. (Photo credit: Wikipedia).

Wikipedia 321
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[COMIC] The Complexity Of Social Media Communications

SocMed Sean

'Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? As social channels promise to connect us more closely, do we run the risk that some of our friends/family might not be using our preferred channels?

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Trending Sources

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Attenzi – A Social Business Story

Waxing UnLyrical

'Guest Post by Philip Sheldrake. We’re at an incredibly exciting point in time. The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. Most of us have a super computer in our pockets and there’s affordable, ubiquitous connectivity to boot. So what are we doing with it all? Well, polemically you could argue that we’re doing what we’ve always done.

Yammer 209
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Who’s Looking at Your Product Page?

Idaconcpts

'You could have the best product in the world but if no one is looking at it, what’s the point? This is a reality that you have to face if you want to make it as a business entrepreneur. Between brainstorming the product and actually creating it, it’s easy to forget that you actually need eyes on your product to sell it. A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item?

Products 159
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Gmail’s New Tabs and What They Mean For Business

The Social Media Incubator

'Google announced at the end of May 2013 that the Gmail inbox would have a new look. The changes included having the inbox separated into three different main tabs: primary, social and promotions. Gmail users are reporting that they like this new feature. The “primary” tab includes the user’s emails marked as important or, for example, emails from people who they exchange messages with the most.

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3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content

Convince & Convert

'Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo. Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, this classic cookie continues to offer up engaging moments of wonder.

More Trending

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Microsoft Files DMCA Takedown Request, Claims Microsoft is Infringing on Copyright

Bill Hartzer

'Microsoft filed a DMCA ( Digital Millennium Copyright Act ) request with Google. But, this one was one that might just deserve a Darwin Award. Who was the copyright infringer in this case? Yep, you guessed it. Microsoft. Wait… What?!? Yes, Microsoft filed a DMCA takedown request last week with Google, asking Google to remove Microsoft.com and Microsoftstore.com from the Google index.

Microsoft 151
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Enriching Conferences With Real Interaction

Janet Fouts

'Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore. What attendees want are dynamic panels and forward thinking keynotes full of material they can take home and put to use. The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic.

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BBQ Ribs Can Teach You a Lot About Content Marketing

Convince & Convert

'Sterling Ball is the president and CEO of Ernie Ball , one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball. But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, and distribution experiences honed in the music business, he founded BigPoppaSmokers.com , a website selling barbecue smokers and accessorie

Content 152
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Weekly Roundup: Stay Focused

Waxing UnLyrical

'I’m back from vacation, which means WUL is too! Did you have a good last couple of weeks? Did you miss me? During these long, hot days of summer it’s sometimes hard to concentrate and keep your focus. And even though it’s great (and necessary) to lounge around every so often, that particular “F” word is one we can’t afford to mess around with.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Be Careful When Choosing an SEO for Google Panda or Penguin Recovery

Bill Hartzer

'I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. I know that many businesses (probably you because you’re reading this) have suffered a major traffic loss and loss of revenue because of the latest Google algorithm updates: mainly the Google Panda and Google Penguin algorithm updates.

SEO 146
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How to Create a Facebook Fan page with out profile

Social Media Marketing

'Its a not a new topic, All of you know that how to create a facebook fan page. But some of then not know that how to create a facebook fan page without create the profile (Any personal profile) Today in this post I can tell you that how one can create facebook fan page with out creating the profile. First of all write the address on you address bar fb.com then facebook login screan will be open goes to the option that i show you in photo After click on create a page option and new page will be

Facebook 126
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Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

'Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook?

Brands 151
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Fetching Friday – 20 Marketing Links

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Top Five on Friday. By popular request, for those of you who would like just the top five posts delivered to your inbox on Fridays, sign up using the form below. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media.

Marketing 121
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Changes How It Reports AdWords Quality Scores

Small Business Mavericks

'Quality scores are very important for Google AdWords users. Your ad position is determined by your quality score. Therefore, it behooves you to ensure that your quality score is as high as possible. Google reports quality scores on a 1-10 numeric scale. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR).

Adwords 111
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How to use delicious

Social Media Marketing

'Promote yourself and your website with help of delicious. But mainly we are not know that how to use delicious. basically its a social media website; just like Pinterest. Like we send friend request and accepts request of peoples and post links and photos more general things. Today In this article I can tell you that how you can create Delicious account and how we use this.

Delicious 119
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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

'Bryan Srabian, The SF Giants @srabe. Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Sports 122
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Facebook Is About To Explode (In A Good Way)

Twist Image

'Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It''s getting easier to hop on the hype wagon these days. Just yesterday, the stock price passed its IPO debacle. But that''s not the reason you should reconsider what Facebook can do. It''s also not enough to simply acknowledge it as such a massive online social network.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

'Thanks to their mobile phones, people are now spending more time online than watching TV. This is no surprise to me, and it probably isn’t to you either. Television usage has remained the same since 2012. Online usage with laptops and computers has remained the same since 2010. Mobile usage, especially smartphones and tablets, has increased. In 2010, smartphone usage consisted of 41.5% of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage.

Mobile 105
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Change Your Fb Theme

Social Media Marketing

'How we change our Facebook Theme Most of people don''t know that how one can change their FB Thames. In this Post I can tell you that how you will change your FB Theme. First Step First of all search on Facebook for Theme on to the search box. their are so many option see you select on option. Second Step Then Select you browser that you use such a Google chrome or Mozilla Firefox etc. as show on to the image.

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Ok.com - The Perfect Movie Resource for Parents (Read This for a Free Kindle Fire!)

Stay N' Alive

'My friends at Ok.com have given me a Kindle Fire to give away to one of my readers in the Staymates community on Facebook. All you need to do is join Ok.com, share this article with your friends, and join the Staymates Facebook group. I''ll take it from there! See below for details. As a parent it is impossible for me to stay on top of what''s ok, and what''s not ok for my children to watch when it comes to movies.

Resources 109
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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

'Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having. today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you''re looking to their corporate speak as to why this merger makes sense, or whether you''re listening to the armchair quarterbacks (like me), it''s interesting to read between the lines.

Industry 108
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Developing Your LinkedIn Social Selling Strategy

Small Business Mavericks

'According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. The report offers some astounding statistics about how top sellers use LinkedIn to find prospects and close sales. While spending time on LinkedIn doesn’t guarantee a successful sales strategy, the conclusion of the authors is that if you don’t spend the time on LinkedIn, then you are alm

LinkedIn 105
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Social Media Summer Camp: Create Updates That Sell (With Style + Confidence)

Absolute PA

'LIVE Online Training. Create Tweets That Sell | Tuesday 20 August. (Recording available if you can’t join us live). Create Facebook Updates That Sell | Thursday 22 August. (Recording available if you can’t join us live). Time: 8pm British Summer Time (that’s Noon PST and 3pm EST). Where: Online (wear pajamas!). Join me for Twitter, Facebook or both.

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6 Points To Remember While You Use #HashTags On Your Facebook Page

Social Media Network Marketing

'#HashTags are the most recent additions on Facebook. However while using them you need to be careful. #HashTags unfortunately can be a too cluttering on your Audience’s eye. Below are 6 tips on how best you can use #HashTags: Words: When you #HashTag a word it needs to be such that your Target Audience uses the same in search and would think on similar lines.

Hashtag 84
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The First Rule Of Social Media Is: You Talk About Social Media

Twist Image

'Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. That is the true core of what makes something social in the first place: the ability for someone to even know/find it and their ability to share it.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Coming Soon: Embeddable Facebook Posts

Small Business Mavericks

'How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” Instead, you had to screenshot the post and just give them an image, which is good but not quite the same thing. Well, it won’t be long and you’ll be able to embed Facebook posts in your blog (or anywhere else).

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Content Is Emperor Of The Universe, Not Just King

Myrland Marketing

'Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case , provider of web-based legal practice management software. Sam Glover , lawyer, blogger and founder of Lawyerist , the law practice blog, was the guest presenter, and covered a lot of territory in an hour. Sam broke his presentation down into these categories: Brand vs.

Content 77
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Sample Proposals for RootsTech Presentations - Which Would You Choose?

Stay N' Alive

'I''m putting together a proposal for a presentation or two at RootsTech , a conference put on by FamilySearch.org around family history technologies. The focus will be on Social Media. I have a few ideas - what else do you think would be interesting in terms of interesting uses of social media for family history? Opening the Web for Humanity (This would actually make a great Keynote if they''re interested) - This would cover ways to make our human data more open, more searchable, and easier to

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What TV Is And What Will Never Be

Twist Image

'We like to watch. Don''t forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google ''s new Chromecast is (and, yes, it''s very exciting), and you can even convince me that more and more people are using their smartphones as companion devices to television.

iPad 99
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#15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan

Amy Porterfield

On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products. So she has a great mix of experience and knowledge using Pinterest to […].

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