Sat.Jul 27, 2013 - Fri.Aug 02, 2013

Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy.

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[COMIC] The Complexity Of Social Media Communications

SocMed Sean

Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch?

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g.,

How to Use Infographics to Bring Traffic to Your Site


In order for your blog or website to stay alive and well, you need traffic. This traffic must be constant, and in an ideal world, it should always be growing. The problem is, many bloggers and those with websites don’t get as much traffic as they like, and it is natural to wonder why.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Attenzi – A Social Business Story

Waxing UnLyrical

Guest Post by Philip Sheldrake. We’re at an incredibly exciting point in time. The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens.

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More Trending

Microsoft Files DMCA Takedown Request, Claims Microsoft is Infringing on Copyright

Bill Hartzer

Microsoft filed a DMCA ( Digital Millennium Copyright Act ) request with Google. But, this one was one that might just deserve a Darwin Award. Who was the copyright infringer in this case? Yep, you guessed it. Microsoft. Wait… What?!?

The Art of Innovation


I was asked recently as part of an interview what my favorite quote is. It’s still “ think digital, act analog ” – the idea that ultimately, the purpose of innovating is to make not cool products but happy people – and by extension, a better world.

Friday Funny: Tweet Tweet

Waxing UnLyrical

I know I just got back from vacation and all, but I’m still catching up. It’s been a pretty hectic week (and shows no sign of ending… aaaah!!!!). So rather than a crazy-a$$ post from me, here’s a cartoon to laugh the week away.

3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content

Convince & Convert

Have the dog days of summer resulted in a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Be Careful When Choosing an SEO for Google Panda or Penguin Recovery

Bill Hartzer

I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all.

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[YOUR IDEAS NEEDED] Crowdsourcing for Problem Solving – Live!


We need your help! I will be assisting Rick Johnston with his ASAE13 session in Atlanta on Monday on “Crowdsourcing for Problem Solving”, along with IdeaScale’s Josh Folk. Can you help us be awesome, by providing your ideas? Here’s what we need you to do…: 1. GO TO [link].

Weekly Roundup: Stay Focused

Waxing UnLyrical

I’m back from vacation, which means WUL is too! Did you have a good last couple of weeks? Did you miss me? During these long, hot days of summer it’s sometimes hard to concentrate and keep your focus.

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BBQ Ribs Can Teach You a Lot About Content Marketing

Convince & Convert

Sterling Ball is the president and CEO of Ernie Ball , one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

2013 B2B Marketing Priorities [Study]

Cody Ward

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Freedom of Speech and Social Media in the UK


This is a guest post by Jake Redknapp, who writes on the behalf of the Webmarketing Group (who are based in the UK) , For more information about them, please see the bio at the end of this article. ———— . We’re free to speak our minds – or are we?

Fetching Friday – 22 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Sorry the delay on this week’s post – I was migrating to a new hosting company this week. Say hello to Kikolani powered by Synthesis !

What To Do About Gmail Tabs

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail , and whether marketers should panic or largely ignore this major interface change. Death by Tabs?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Your Webmaster Can’t Do For You


R5GJNQWPUEK8 . Pop culture has an obsession with all powerful computer nerds.

Council of Manufacturing Associations Panel: Keeping Up with the Messenger


I’ll be sitting on a panel at the Council of Manufacturing Associations Summer Leadership Conference in Traverse City on July 31 called “Keeping up with the Messenger: Expanding the Association’s Role as a Communication Channel.”

Fetching Friday – 20 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Top Five on Friday.

Who’s Looking at Your Product Page?


You could have the best product in the world but if no one is looking at it, what’s the point? This is a reality that you have to face if you want to make it as a business entrepreneur.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

We came, we saw, we kicked its ass. Ghostbusters. Just One Crowd Sources Question. Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. Perhaps that’s true to an extent as the Pew 2012 Demographic report i ndicates.

Enriching Conferences With Real Interaction

Janet Fouts

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore.

Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? - The Perfect Movie Resource for Parents (Read This for a Free Kindle Fire!)

Stay N' Alive

My friends at have given me a Kindle Fire to give away to one of my readers in the Staymates community on Facebook. All you need to do is join, share this article with your friends, and join the Staymates Facebook group. I''ll take it from there! See below for details.

Social Media Summer Camp: Create Updates That Sell (With Style + Confidence)

Absolute PA

LIVE Online Training. Create Tweets That Sell | Tuesday 20 August. Recording available if you can’t join us live). Create Facebook Updates That Sell | Thursday 22 August. Recording available if you can’t join us live). Time: 8pm British Summer Time (that’s Noon PST and 3pm EST).

45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent Blog

A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Bryan Srabian, The SF Giants @srabe.

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