Sat.Jul 13, 2013 - Fri.Jul 19, 2013

5 Things You Should Know About Changes in Facebook Functionalities

SocialFish

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Although it has been seen that most of the users adjust to these changes in a while, the constant barrage of changes has become a sore point for quite a number or users.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing!

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. It takes time but as follower numbers continue to rise, we know the effort is worth it, right? Image via CrunchBase. Well, maybe not. Maybe all this tweeting, retweeting, following and friending is just so much spitting in the wind.

Your Digital Tattoo: Guidelines On What (And What Not) To Tweet

Firebelly

Editorial Note: this is neither a condemnation or an endorsement of the @veevee example used here. Social media has become a digital tattoo. What kind of tattoo do you have? Are you concerned about what people are seeing and can find?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. If you’re not sure why this is important, check out the links provided.

Can I Have a Word? Five, Actually

Waxing UnLyrical

Don’t worry, I’m not going to launch into a diatribe or give you something really heavy to read. I just wanted to update you on what has been, and will be, going on on the WUL front (as well as my own).

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36 Rules of Social Media

Firebelly

Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. 36 seem like a lot? Pick a couple of your favorites and start from there!

Digital Strategy 101

SocialFish

This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Check it out. Digital Strategy 101 from Bud Caddell. ——— This post includes a slide deck – click through to see it because it’s awesome.

How to Network On Social Media Without Being a Stalker [Redux]

Waxing UnLyrical

Ed: WUL is still on vacation, but here’s an oldie-but-goodie from our vault that originally ran on Sept. 28, 2012. It might answer a question you ask or have been asked, so here it is again. Enjoy! I got an interesting question from someone I know (name withheld on request) recently.

Book Preview: The Social Employee

Webbiquity SMM

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

The Social Media Incubator

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

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25 Random Observations about #MozCon Speakers

Adam Sherk

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed.

Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

Ed: This post originally ran on June 4, 2012. Waxing UnLyrical is on vacation, so we’re re-running it since it’s still relevant… and it’s a great post! I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t.

Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

The most common misconception about social media for business is that it can be done as a separate entity. However, that statement couldn’t be further from the truth. It should be looked at as a tool and component of your overall business strategy, not a standalone strategy.

Dating in the Millennial Era

Firebelly

Being a junior in college and almost 21 years old, I am surrounded by dating and fresh relationships. My peers and I are starting to get to the age where relationships seem good, are wanted, and appear as a maturing act.

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Weekly Roundup: Timeless Business Strategies

Waxing UnLyrical

Did I tell you the news? WUL is going on vacation for two weeks. I’ll fill you in when I get back, but I am so excited to get some R&R! Here’s the thing, though; we still want to provide you with useful content.

Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here’s why Gmail wants you to be excited about their new tabs.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

High Quality Content: What It Is & Why Your Website Needs It

The Social Media Incubator

You’ve likely heard people refer to “high quality content” online. This phrase is typically used in reference to website content, and you’ll often hear people say that if you want to rank high in Google’s search index, then you need to produce high quality content.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing!

4 Tips to Fuel Your Instagram Campaign to Success

Convince & Convert

Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Create a Viral Post in Social Media

The Social Media Incubator

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. Craig writes different topics about social media tips and strategies.

How to Organize Finances with FreshBooks

Kikolani

When I was approached to do a review of FreshBooks , it couldn’t have come at a better time. I have to admit, I’ve never been good with organizing my finances beyond Excel.

How to Uncover Meaningful Social Data

Convince & Convert

Image via BigStockPhoto.com. Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist?

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This Week in Social Media – 7/17/2013

Social Media Marketing

'How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Industry Evangelists, fans, advocates - whatever you like to call them, it''s important to get your supporters to act. Here are four keys to turning customers into brand advocates. How confident are you in your ability to create a strong call to action? Turns out, the power may be out of your hands, as 41% of TV viewers say they would never act on a commercial - regardless of which device they''re holding while viewing. Social business is the concept of taking social principles and tools to help achieve business results more efficiently. Ray Wang talks with MIT Sloan Management Review about how it evolves in more socially developed businesses and how social business is changing the future of work. Altimeter''s Charlene Li and Brian Solis have released an e-book on the topic, called The Seven Success Factors of Social Business Strategy that focuses on vision, governance, strategy, tools, technology and leadership, among other things. However, a recent study from Sloan finds that social business is being delayed , largely due to factors such as lack of an overall strategy, too many competing priorities, lack of a business case or value proposition, and lack of management understanding. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Users can now add photos to comments to all Facebook pages globally. Be vigilant, community managers. While Facebook''s hashtags may provide a marketing opportunity, the reality is that only 28% of people set their posts as public , which means a good deal of hashtagged conversations may never appear in the stream the way Twitter''s do. Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. Some recommendations/warnings for WeChat from a marketer. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. But the question of b is another question entirely. As content marketing continues to gain attention, what about metrics? Because it generates awareness of the brand, product or service, inspires consumers to engage, and converts them into leads or sales, there are a number of ways to measure content marketing. Content Speaking of which - we throw the term around quite a bit and even have a section for it. But what is content marketing ? Happily, we can all agree that linkbait is not content marketing. But if you create something new, understand what your audience wants, know what options are available to you as resources, and play for the long haul, things should come together. PR agency Edelman has released a report on sponsored content , by Steve Rubel with a focus on the role of public relations ("The PR industry will have journalistic sensibility on what makes a good story and how it fits into the earned stream, then to decide whether it merits further promotion."). On his blog, CEO Richard Edelman takes a deeper dive in Sponsored Content - An Ethical Framework in which he outlines three broad principles for PR and sponsored content that align to the ethics of communications professionals: disclosure, quality and process. Bookmarks/Read-Watch-Listen Later As always, Mitch Joel has some thoughtful insights on his site. In " How to become a thought leader ," he addresses what it means to be a thought leader and how one might be considered as such. It''s no mean feat. From Booz & Co.''s strategy+business site comes a piece on The Wise Leader , which determines that smart leadership (or cleverness, practical intelligence or savvyness) can be thought of as "business smart" and "functional smart" - and that the balance of the two is essential. Commentary Good companies are storytellers; great companies are story doers. Meaning that companies need to have a story and the story is connected to a larger drive to make the world a better place, which in turn is factored into how it treats employees, acts in public, makes products, etc., and it flows all the way to customers and partners, with financial results. In other words, it''s important to tell the story but also to live it. The recent craze of newsroom models and newsroom mentality at brands is more than just content creation. The process has to include more than just marketing rewrapped in a new catchphrase and cadence; it needs to be thought of and staffed like s journalistic operation, feeding into the pulse of what''s happening at a company. The article above notes, "Successful strategies consolidate input from stakeholders across business arms, from revenue officers to philanthropy teams, analysts, researchers, and product marketers." Digging beyond just the products offered for sale, it''s an opportunity to find those hidden gems, those behind-the-scenes activities, individuals and processes that no one ever gets to see, or a focus on nebulous things like innovation, creativity and inspiration that may not be a pure product story. In crafting a series of small narratives, the goal is to bring them together to comprise the overall brand story in a way that creates a relationship with customers. And it''s up to paid, earned and owned channels to work together to create, share and promote those stories. When the loss of customers is the #2 concern for C-suite and board executives , it''s an important assignment. Image credit: h.koppdelaney (Flickr). Advertising this week in social measurement social media facebook PR content'

Why I Returned My New Macbook Air and Replaced it With a Chromebook

Stay N' Alive

As we enter the era of the server in your pocket , our habits of computer use are going to change. They already are. As I''m buying new products (I don''t get free stuff like some bloggers ;-)), I''m finding the things that used to be important in products just aren''t any more.

Fetching Friday: 21 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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How Not to Win Any Marketing Awards Ever

Convince & Convert

image from BigStock.com. Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal.

Funny Business: The Best Digital Marketing Humor, 2013 Edition

Webbiquity SMM

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. It’s a way to connect with or find your customers, partners and vendors, follow thought leaders, and keep up with what your competition is doing! In short, it’s an easy way to get your message out there and be on top of what is going on in your industry. . But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works.

One Simple Way To Manage PPC Keywords

Small Business Mavericks

Pay per click advertising is tedious work. You have to ensure that every keyword you invest in pays its way. How do you do that? Today, I’m going to share with you a simple though not perfect way to find unprofitable keywords that you can eliminate from your inventory. In order to use this method of keyword management you have to establish some history. That means you must run a PPC campaign and take notes.

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