Sat.Jun 22, 2013 - Fri.Jun 28, 2013

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia.

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[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F.

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7 Things to Do to Improve Your LinkedIn Profile

The Social Media Incubator

Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Therefore, it’s very important to keep your LinkedIn page up to date.

4 Reasons Why Millennials Love Instagram Video

Firebelly

There has been a lot of excitement about Instagram’s new video tool, released June 20, that records and directly shares 15-second videos into the Instagram feed.

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11 Google Reader Alternatives to Consider

Kikolani

July 1st is just about here, so if you haven’t already, now is the time to choose your alternative RSS reader of choice to replace Google Reader. Since I last wrote about Google Reader alternatives, more services have sprung up to fill the voie.

Smart Measurement For Creative People

Waxing UnLyrical

Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. Yet, numbers are what help you to understand the impact of different tactics. Image: Rich Bowen via Flickr, CC 2.0.

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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!,

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is a special guest spot by Jay Baer of Convince & Convert. Stop trying to be amazing online and start being useful. I don’t mean this in a Trojan-horse, “tweet that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?”

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Monday Roundup: SEO Tips

Waxing UnLyrical

Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0. On today’s roundup, we’re talking SEO (search engine optimization).

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How to Be Successful Across All Social Platforms

Convince & Convert

Brad Walters , Director of Social Media and Emerging Platforms for Lowe’s Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms.

Instagram or Vine?

Sherrilynne Starkie

Instagram or Vine? Which one will win? Instagram VS. Vine infographic. Related posts: Does Facebook affect your brain? Pinterest for business. Are professional communicators normal? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? I know I do, especially since I tend to write passionately about those tools that I find useful.

What Does It Mean to Reboot Your Life?

Social Media Marketing

It''s not a typical question. But then again, Mitch Joel isn''t your typical author. I''ve had the pleasure of knowing Mitch for nearly a decade, and I''ve been constantly impressed with his prolific output, his thought leadership and his ability to ask some of the most insightful, probing questions.

31 People That Helped Create Youtility

Convince & Convert

Image from BigStock.com. This is one of the most important posts I’ll ever write. My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. Audible audio version on the way.

Studio C - A Refreshingly Funny Alternative to SNL (Plus, Win a Free Roku Box!!!)

Stay N' Alive

Hey guys - read through this entire post, and see down below to find out how you can win a free Roku HD box! Expect many more giveaways in the future on this blog!

LinkedIn Hits 3 Million Landmark

Small Business Mavericks

3 million business pages that is. At least, according to Marketing Pilgrim. The interesting thing is that 1/6 of those were created within the last 12 months. Was yours one of them? It would not surprise me to see that many more created in the next 12 months. LinkedIn has become the social networking haven for business-to-business enterprises. If you cater to businesses, then LinkedIn should definitely be your destination. Not only are they growing the business pages, but they’re growing.

An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

Writing at Wired UK, Paul Wright has some concerns about the use of social media monitoring in law enforcement: Meet Prism''s little brother: Socmint. I''ll quote a couple of sections, but you need to read the whole piece; its tone is at least as important as its content.

Today Is The Day For Useful Marketing

Convince & Convert

Tomorrow is the official launch of my new book, Youtility. It’s all about why helping beats selling, and how to use truly useful information to win loyalty from your customers. I’ve been working on the book, and the book marketing, for many months.

7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand.

4 Ways To Prove You’re An Expert Online

Small Business Mavericks

It’s great that you’re an expert in your niche, but have you proved it? It doesn’t take much to prove that you are the consummate expert in your field, but until you prove it, no one (including the search engines) has a reason to believe you are the expert you say you are. Here are 4 bona fide ways to prove you are an expert. Write authoritative blog posts – There’s no substitute for sharing your knowledge.

3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

Do you hate it when you invest your time and energy falling in love with what seems like the perfect The post 3 Marketing Tools I Miss (and Their Alternatives) appeared first on Kikolani. Blogging Social Media Strategy

Grey Poupon Celebrates National Pride Month

Convince & Convert

In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet poignant reinvention of a classic ad on the brand’s Facebook page.

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Remember when Oreo tweeted a humorous custom image during the Super Bowl blackout in January, revealing they had a Photoshop-savvy employee armed and waiting?

Will Conversational Search Kill Keywords?

Small Business Mavericks

Danny Sullivan has a very interesting post on conversational search. After reading it, one might think that keywords are going by the wayside – and fast. But that hasn’t happened yet. Google has been using semantic search for about five years now. We’re still using keywords. But conversational search promises to change that (I encourage you to read the post). It’s clear that conversational search will have major implications in the mobile search space.

The Opportunity Of A Lifetime From Ev Williams

Twist Image

Do you know where Clarks, Nebraska is? It''s a village in Merrick County, Nebraska. In the 2010 census, the population was 369. That''s where Ev Williams is from. Actually, that''s not true. He didn''t really live in the village. He lived on a farm near that village.

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Losing your marketing mojo and learning to love social media again

Absolute PA

Recently, I’ve been talking a lot about finding your marketing mojo and motivation during really busy spells and difficult times. These chats have been with my Twitter Brilliance peeps – in our forum, and on our monthly member’s call, with peers and mastermind friends.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Probably not. Humans have an innate craving for trending news and breaking stories.

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Introducing Google Local Carousel

Small Business Mavericks

Local businesses have been trying hard to use search results to get their businesses noticed for the better part of the last decade. Fortunately, Google and Bing have been making great strides to make this easier for a lot of business channels. Just recently, Google announced the introduction of a new visual local search tool online marketers are calling the “ Local Carousel.” ” Mike Blumenthal practically gives it a thumbs up.

Fetching Friday – 22 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

LinkedIn’s Latest Gift to Sales and Marketing

Koka Sexton

This week LinkedIn announced a couple new features that got me a little excited. Check out the blog post A More Personalized LinkedIn Homepage for all the details. What I wanted to share was focused on the new analytics and insights a member has around the engagment of their updates.

19 Reasons Why Your eBook Promotion Is a Fail

Writtent Blog

Content marketers love earning page views. There’s nothing that feels better than putting hours of hard work and mental elbow grease into a blog article , and watching it pay off as the content make the rounds on Twitter and rack up thousands of hits.

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How New gTLDs Will Create New Search Opportunities

Small Business Mavericks

If you’ve been involved in search for five years or more, then you know that it is continuing to evolve and that search is constantly creating new opportunities for businesses, entrepreneurs, and search marketers. One way that new search opportunities will be created in the next five to ten years is with the advent of new generic top-level domain extensions (gTLDs). Since June 13, 2012, there have been 1,930 new gTLD applications.

Do You Want To Be Employable In The Next 5 Years?

Twist Image

The world has changed. When I first met with my publisher ( Business Plus - Grand Central Publishing ) to talk about what would become my second business book, CTRL ALT Delete (out now!), my editor asked me who the target market for this book would be?

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response.

How To Use #HashTags On Your Facebook Page - Social Media

Social Media Network Marketing

#HashTags are the most recent additions on Facebook. Practically all Brands and Business Houses have started to use and understand them. However you need to be careful with them. HashTags unfortunately can be a too cluttering for your Posts. Below are a couple of tips on how best you can use #HashTags: Make a wise choice of words. When you #HashTag a word it needs to be such that your Target Audience uses the same in search and would think on similar lines.

Make sure you upgrade to WordPress 3.5.2

The Way of the Web

WordPress version 3.5.2 was released just before the weekend. We’ve already advised all clients to upgrade, along with making sure all of our own sites are running the latest version, as 3.5.2 is an important security release.