Sat.Mar 30, 2013 - Fri.Apr 05, 2013

How the Internet and Telecommuting Saved My Life

Waxing UnLyrical

The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users.

The Way Social Media Used To Be

Direct Marketing Observations

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking. Social Networking Social Networks social media

Millennials: The Digital Natives That Are Always ‘On’ Social Media


There seems to be a lot of talk about the oddities of Generation Y, or the Millennials, but what really makes this generation stand out? The millennial generation is full of technology driven, social media fanatics.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster).

More Trending

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand.

40 Years of Cell Phone History [Infographic]


Today, April 3, 2013, we celebrate the 40th anniversary of mobile telephones. It’s hard to imagine a world without cell phones. Most of us use them for a lot more than calls nowadays.

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Libya – The Long Road to Stability Continues

Waxing UnLyrical

Are things in Libya really getting better? That’s a question I’m sure most people here ask themselves constantly. The honest answer is that it’s very hard to be sure. There’s always plenty of evidence for the pessimists.

The Social Media Sick Day

Webbiquity SMM

Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department? Quite possibly you’ve never really thought about a sick day as anything other than what it is.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Is Global, But Social Is Local


Context influences the way people understand expressions. The challenge for global brands is to create stories across countries without being lost in translation, wasting impressions or inhibiting local engagement.

“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview


Editor’s Note: Duncan did this interview a while ago. I’m just amazed at how relevant and current all of this still is. – Chad. What getting data to work for us, customer engagement and Gladys Knight have in common.

An xPotomac Flashback: Social Scoring

Waxing UnLyrical

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live!

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It's Time to Stop Thinking Like Marketers

Social Media Marketing

What is it going to take to realize there's a better way to do things?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To: Make Your Links Do Follow Links in Google Plus

Bill Hartzer

Here is a nifty, simple search engine optimization trick that I bet you didn’t know. There is actually a way to make sure that the links you post in Google+ are considered to be “do follow” links.

5 Ways to Drive Donor Retention


This is a guest post by Ashley Halligan, an analyst at Software Advice. —————– Kicking off 2013 with a new presidency, new goals, and new challenges, nonprofit organizations are planning their year.

Are Spammers on Your Mailing List Costing You Money?


A few weeks ago, I noticed that Aweber charged me a little more than usual. It had been awhile since I had worked on my mailing list, and I pleasantly thought that I had a growth in subscribers. Unfortunately, that was not the case.

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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Know if You’re Spread Too Thin in Social Media

Convince & Convert

Image by Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation.

[Cool Infographic Friday] Social CRM: The Next Generation of Fundraising


From the Avectra blog : “Social CRM takes traditional donor management to the next level by creating one integrated database that captures and analyzes rich historical data and seamlessly includes new social data. Today’s donors expect to be treated as unique individuals.

Why I Changed My Legal Name from Bill Hartzer to

Bill Hartzer

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Social Media vs Online Media

Josh S Peters

If you’re not actively participating it’s not social media, it’s just online media. Social Media

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

Image via In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales.

Social Business and Generations


I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations.

Fetching Friday – Resources Mashup & Guest Blogging Hangout


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands.

How to Make Pinterest Your Brand’s Own

Convince & Convert

Callan Green, Sony @callanpaola. Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms.

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All you need to know about Facebook


…in one handy Edelman slide deck. Enjoy. ———– This post includes a slide deck. If you can’t see it, please click through. Content Strategy Implementation

Facebook Announces Facebook Home – But Failed to Secure Associated Domain Names

Bill Hartzer

Facebook announced Facebook Home, which turns any Android smartphone into a Facebook phone. According to Mashable , Mark Zuckerberg said that “You’re going to be able to turn your Android phone into a great social device” OK, fine.

The Best Books On Social Media

Josh S Peters

When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful.