Sat.Mar 02, 2013 - Fri.Mar 08, 2013

The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone.

Managing Social Media Campaigns


Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

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The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely.

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Facebook’s Big News Feed Announcement That Benefits Brands


Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Outsourcing Social Media Management


This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise.

How long til your products and services are obsolete?


Music formats over a mere few years. Just a metaphor, but think about it. From here. Potluck

More Trending

The Social Media PR Battle

Webbiquity SMM

Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? In a crisis situation, how long until people expect an answer? Can PR keep up in this online social world?

Social Networking Terms of Use in 2013


2012 didn’t end well for social networking and the ever-looming subject of online privacy.

BACK IT: SOCCKET – a portable generator for underprivileged kids


Massive soccer fan that I am, I can’t not post about this awesome Kickstarter project, which combines social good and the beautiful game. Tell me this doesn’t move you to back this project with me. Let’s help make this a reality!!

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?! Now, I feel we should celebrate the women in our lives every day, not just on one particular day a year.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Fresh Start on Kikolani


Spring is almost here, and along with it, a new start for Kikolani! Photo Credit: Jason Hines. It all started with a webinar from Derek Halpern promoting his new course, Blog That Converts.

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Firebelly News: The eCommerce Photo Contest Launches


Firebelly is excited to be working with on its first Facebook Photo Contest.

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Two Social Media Toolkit Examples and Other Goodies


Some goodies I’ve come across this week for you. Social Media Metrics for Federal Agencies - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. “Social media is transforming how government engages with citizens and how it delivers service.

How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Guest post by Starr Sackstein. Defining appropriate relationships within education used to be simple. Teachers saw students in class and/or during the school day, but once the three o’clock bell rang, communication ceased until the following school day.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Make Money from Your Social Media Influence

Bill Hartzer

You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You have even tried just about every internet marketing “fad” that seem to pop up over and over again.

The Social Newsroom – How To Make It Happen


“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand?

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Anarchists in the Boardroom


This is a guest post by Liam Barrington-Bush, Co-founder/ Director at Concrete Solutions C.I.C. and Sessional Lecturer, Community Leadership at Birkbeck, University of London. Check out his book project here. ————-.

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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

xPotomac was a hit. Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Real-time Marketing Can Learn From QR Codes

Convince & Convert

Original image from This week birthed substantial pondering about the present and future of real-time marketing , centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility.

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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

About this Author: when Mary isn’t busy reviewing promotional fulfillment in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Outside of work, she is an avid reader and enjoys spending time on the lakefront!

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Intro to Agile Marketing [Webinar]


You’ve probably heard the buzz by now around Agile Marketing (yes, everything is agile now!). I have become more and more acquainted with it over the last 6 months and I have am now singing its praises ( as is Google ).

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Listening: Damned If You Do, Damned If You Don’t

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the double-edged sword of social media listening and response. Should We Reconsider the Facts About Social Listening? “Listen” is the dogma of social media.

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Ideally we’re looking for someone who is Google AdWords certified. Here is the official job description for the opening we have.

The Honor Code of a Noble Blogger: How to Cite Pictures

Writtent Blog

Today’s media is all about the visual. Your website is not likely to survive if it does not have striking graphics. Graphics are the spice in your reader’s soup. It’s not always convenient, or even possible to use your own materials, so naturally you turn to outside sources.

Social Sharing

Diva Marketing Blog

Remember the all important word we were taught in kindergarten? Share. We shared crayons, books and sometimes our PB&J sandwiches. Through sharing we made new friends. .

6 Steps to Win More Retainer-Based Business

Convince & Convert

If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all types.

Pheed App: Better Social than Twitter or Facebook?

Bill Hartzer

If you have spent any amount of time online, you have probably spent at least a few minutes browsing a social network. Almost every brick and mortar business has some form of social media presence that it uses to help customers better connect with their products and / or brand.

13 Personal Sources of Inspiration for Great Content Creation

Writtent Blog

Inspiration… A notion that can hardly be explained and, at times, is even harder to find. Some writers say that only hard work and professionalism will help them to create outstanding pieces of literary art.

Why Pull Marketing Works

Small Business Mavericks

There are two ways that small businesses go about marketing online. They either “push” or “pull.” ” Let’s talk about the difference. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing.

How to Curate 6,000 Pieces of Content This Year

Convince & Convert

Todd Wheatland, Kelly OCG @toddwheatland.

Lundon’s Bridge Needs Search Engine Optimization Help

Bill Hartzer

I was recently browsing an article on the web that’s currently on the Alexa Hot URLs about the fact that Paris Jackson is now a cheerleader for her high school’s boys basketball team.