Sat.Feb 23, 2013 - Fri.Mar 01, 2013

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.

Celebrating Women’s History Month

Waxing UnLyrical

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month.

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Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Guest Post written by Eric Taylor. Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down.

The Keys to Effective Communication

SocialFish

This is the latest guest post from Steven Worth of Plexus Consulting. ——————-. More often than not, membership organizations find their stakeholder communications to be a source of frustration for all concerned.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

February 24: this week in social media

Sherrilynne Starkie

February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business. Authors and Social Media: What Works? Facebook Headline Social Media Twitter

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content.

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The Most Popular and Active News Brands on Instagram

Adam Sherk

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands.

Two ways to get social at #AUDC13

SocialFish

I’m super excited to head off to AUDC , Avectra’s Users and Developers Conference in Orlando on Sunday. Will you be there?

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8

What Will Success Look Like?

SocialFish

In the last month or two, I have struggled with how exactly to start the first chapter of the book I am writing (with significant contributions from Andrea Pellegrino).

The Client Covenant

Waxing UnLyrical

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction.

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4 Ways to Fully Embrace the Social Media Trio and Maximize Results

Kikolani

This is a guest post by Daniel Sharkov. Social media – hate it or love it, but if you want to get your business ahead, you have to embrace it. SEO definitely hasn’t lost its value, but nowadays finding your place among all those top-ranking sites is a tough and sometimes impossible task.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place.

11 Reasons Why Prospects Don’t Convert Into Customers

Convince & Convert

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven!

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

This is a guest post by Pratik Dholakiya. We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Domain Name Uniform Rapid Suspension System URS: National Arbitration Forum First ICANN Provider

Bill Hartzer

If you haven’t heard, there is a new domain name system in place to quickly takedown or suspend domain names that clearly infringe trademark rights.

The 2 Most Important Words in Marketing are What If

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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How To Write A Killer Headline and Make Your Post Shine

Kikolani

This guest post is by Ahmed Safwan of To Start Blogging. Have you read a post before just because of its headline? Attractive headlines are enough to make your readers open and check your content. So DON’T MISS this opportunity. Try to hook your readers with your headlines.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Name.com Caught Hijacking Non-Existent Subdomains

Bill Hartzer

Name.com has been caught hijacking non-existent subdomains in an effort to send the traffic to domain parking pages–where they make money from the clicks. According to Jonathan, he had gotten frustrated with Godaddy’s practice of displaying their standard parking pages full with ads.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate, American Family Insurance @michelewingate.

4 Internet Radio Apps for Android Devices

Idaconcpts

In the old days, if you lived in a small town, you were lucky if you had two or three stations to choose from. Now the problem may just be way too many stations! But really that is the best problem of all for radio lovers.

My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!

Kikolani

This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas.

YouTube Does the Harlem Shake

Bill Hartzer

If you haven’t seen the Harlem Shake yet, well, you probably could be considered to be officially “out of it” and not hip to what’s going on on the web now. And most of us have already been in a Harlem Shake video already.

The 2 Ingredient Recipe for the Social Media Magic Middle

Convince & Convert

photo from Bigstock.com. Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial.

The Importance of Securing Your Domain Name

Idaconcpts

On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name.

Fetching Friday – Resources Mashup & Google Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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How To Optimize Your Social Media (The Easy Way)

Small Business Mavericks

Optimizing your social media content isn’t hard. In most cases, you can do it as you create the content. Here are 5 really simple and easy-to-implement ways to ensure your social media content is always optimized. Include key terms in your profiles – Your social media profiles are very important. Prospects will look at these to determine who you are and what you do. Make sure you use the key terms that you want to be found for in the search engines.

17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” ” Here’s the deal.

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