Sat.Feb 23, 2013 - Fri.Mar 01, 2013

From One to a Million: Managing Social Media at Scale

Dave Fleet

Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.”

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.


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Celebrating Women’s History Month

Waxing UnLyrical

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month. Women’s History Month aims to celebrate empowered women around the world and recognize their contributions to society. Now we’ve all heard of the usual suspects such as Amelia Earhart, Susan B.

The Most Popular and Active News Brands on Instagram

Adam Sherk

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

February 24: this week in social media

Sherrilynne Starkie

February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business. Authors and Social Media: What Works? Facebook Headline Social Media Twitter

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role. The company earned an incredible amount of media coverage which put the company on the map.

4 Ways to Fully Embrace the Social Media Trio and Maximize Results


This is a guest post by Daniel Sharkov. Social media – hate it or love it, but if you want to get your business ahead, you have to embrace it. SEO definitely hasn’t lost its value, but nowadays finding your place among all those top-ranking sites is a tough and sometimes impossible task. Lately social media is turning into the easier way to gain exposure.

Effective Strategies for Marketing Your Brand on Facebook


Guest Post written by Eric Taylor. Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model.

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. Experiences which will surely scar them for life.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. If you really want to grow a Twitter following that has any value as a network, there’s no way around it. You’re going to have to work for it. That’s OK though, because what I’m going to tell you here is really the fun part.

10 Areas Where Small Businesses Lack an Online Competitive Edge


This is a guest post by Pratik Dholakiya. We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running. Thankfully, the web makes it possible to boost awareness at relatively low costs.

17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” ” Here’s the deal.

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The Client Covenant

Waxing UnLyrical

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Vine for Brand Marketing


Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Twitter’s acquisition of Vine shows that they are ready to add visual storytelling into their platform. And visuals are great for brands to interact with consumers.

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How To Write A Killer Headline and Make Your Post Shine


This guest post is by Ahmed Safwan of To Start Blogging. Have you read a post before just because of its headline? Attractive headlines are enough to make your readers open and check your content. So DON’T MISS this opportunity. Try to hook your readers with your headlines. Remember: Most readers will see your headline in a feed reader, email, on social media, or in a link on another blog. In all of these cases, if the headline doesn’t hook them, they won’t read the post.

11 Reasons Why Prospects Don’t Convert Into Customers

Convince & Convert

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, Marcus, a.k.a. “ The Sales Lion ,” is a very in-demand online marketing consultant and speaker.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven! – and he is just one of the smartest and nicest people in the world, let alone our field. Plus he has that jollye olde British accent, don’t you know, and it sometimes even comes across in tweets.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Optimize Your Social Media (The Easy Way)

Small Business Mavericks

Optimizing your social media content isn’t hard. In most cases, you can do it as you create the content. Here are 5 really simple and easy-to-implement ways to ensure your social media content is always optimized. Include key terms in your profiles – Your social media profiles are very important. Prospects will look at these to determine who you are and what you do. Make sure you use the key terms that you want to be found for in the search engines.

My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!


This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism. Are you able to work hard on these social media sites and optimize you results?

The 2 Most Important Words in Marketing are What If

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity. It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” is danger + opportunity.

Best Content Curation Tools for Entrepreneurs and SMBs

Writtent Blog

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts has a curator. Please note: we haven’t been [.]. Content Creation Marketing Tools

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Google+ Improves Social Sharing

Small Business Mavericks

I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The search engine has introduced a sign-in button for third-party websites. That will allow your site visitors to sign in to your website without having to sign up for an account. They can sign in using Google+ instead.

Fetching Friday – Resources Mashup & Google Internship


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content.

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How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate, American Family Insurance @michelewingate. Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

4 Internet Radio Apps for Android Devices


In the old days, if you lived in a small town, you were lucky if you had two or three stations to choose from. Now the problem may just be way too many stations! But really that is the best problem of all for radio lovers. Make sure you have your cell phone data plan up to snuff, because audio can demand a lot of your mobile resources. It’s funny how, that with all of the exciting technology to play with these days, it’s still fun to just listen to the radio.

3 Powerful Online-Offline Networking Combinations

Small Business Mavericks

Are you looking to take your online relationships a little deeper? That’s quite possible. In fact, these 3 very powerful online-offline networking combinations make it easy to begin relationships through social networking online and make them stronger by taking them deeper offline. Tweetups – Tweetups are Meetups for Twitter users. If you are active on Twitter and have a loyal local following, why not invite them to a Tweetup?

7 Things I Learned in Almost 3 Years of Blogging


This is a guest post by Koundeenya Dhulipalla. This is my almost third year into blogging and I’ve learned a lot about how things go on the Internet. I’ve come across Panda, Penguin, EMD and have also experienced other changes regarding the search results on Google. I lost four of my Adsense accounts and been somehow able to monetize my blog. I’ve successfully got my guest posts published on some high-profiled niche sites and the count is still going.

The 2 Ingredient Recipe for the Social Media Magic Middle

Convince & Convert

photo from Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. Your customers, potential customers and fans only care about two things in social media: They want to be heard. They want to be loved.

The Importance of Securing Your Domain Name


On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name.

Where To Put Your Contact Information

Small Business Mavericks

If clients, potential clients, and potential business partners can’t find a way to contact you, they will be disappointed and frustrated. That will be difficult for your business. But where should you put it? Here are some great places to put your contact information on your website, in your e-mail newsletter, and in social media: Contact Information On Your Website.

Three Ways a Non-Blogger Created a Thriving Business With His Blog


This is a guest post by Tim Fong. Although Danny Iny is the prolific “Freddy Kreuger” of blogging, in my interview with him for , he revealed he didn’t consider himself a “blogger.” ” It’s surprising. He’s known for his Firepole Marketing blog which has attracted tens of thousands of loyal readers. Because of all the guest posts that he’s written, he became known as the “Freddy Kreuger” of blogging.