Sat.Feb 02, 2013 - Fri.Feb 08, 2013

Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now.

Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?,

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The Psychology of Trolls


I have decided I’m on a mission to find you some super interesting, fairly geeky infographics (like this one from last week) that rise above the morass of crappy ones we see everywhere.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

My Superbowl moment

Sherrilynne Starkie

My agency, Thornley Fallis Communication s was part of the global launch of BlackBerry 10 last week. We produced a raft of videos for use online to support the launch, one of which ran on during the Superbowl.

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More Trending

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform.

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100% of the Senate and 90% of the House are on Twitter


Twitter has recently announced that. “As of today [1/18/13], all 100 members of the Senate as well as 90% (398 members) of the House of Representatives are on Twitter. When the 112th Congress convened in 2011, 44% of the Senate and 35% of the House were active on Twitter.

Become Healthier By Keeping a Food Journal

Justin Levy

Leading a healthy lifestyle seems intimadating to people whether it’s that they’re not sure what is “right” to eat , how to properly workout or what supplements may support their efforts.

Response Management: Socially Devoted [Infographic]


Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

I always feel a great paradox at the beginning of the year. On one hand, the year is ending. We get the distinct feeling of being out of town. Things lull into a sleepy haze with the onset of the holidays.



Here are a few posts you should not miss this week, on all kinds of top-of-mind social topics, as well as some just great reads. Engage or Die – the fate of associations and nonprofits… (Mark Tobias) – I’m meeting Mark for coffee this week.

Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets.

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Firebelly launches Cisco’s ‘How Tweet It Is!’ Sweepstakes on Twitter


Firebelly first worked with Cisco in 2012 when we helped them generate awareness, excitement and registrations for their Cisco Live event via a Facebook sweepstakes and photo contest. Both promotions were a success, but fans and followers suggested also doing something on Twitter for the next event.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Sheer Joy

Waxing UnLyrical

My usual MO when I go to bed is to read for a while before the Zs actually kick in. Either I read, or I play a game (or several) on my iPad, or I surf Facebook to see what I missed during the day. On Wednesday night, I saw a video a friend had shared from a Page she had liked.

The reputation economy and associations


Shelly Alcorn invited me and Kiki L’Italien to talk on a Google Hangout for Association Forecast about this video of a TED talk by Rachel Botsman.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there.

Where has Dave been?

Dave Fleet

Tweet. Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last seven months. I got to thinking it might be helpful to explain why. Six months ago, I started to transition into a new role at Edelman. For Edelman’s largest global clients, we have what we call the “ Global Client Relationship Program ” through which we appoint a senior leader – a “GCRM” – to head-up our global teams for those clients.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too.

The state of community management 2013


You should be aware that it was Community Manager Appreciation Day on the fourth Monday of January. So there are a bunch of community management-related stats to share.

A Year in the Life of 14 Million 301 Redirects

Adam Sherk

How long does it take Google to process 14 million 301 redirects? How about 360,000 redirects for Bing? A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain.

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CNET Downloads Now Come with a Bonus: Unwanted Programs and Spyware

Bill Hartzer

CNET Downloads , formerly a trusted source of downloads, now comes with an unhealthy dose of unwanted programs and add-ons installed on your PC without your consent, changed default search settings, and spyware. It’s now unsafe to download anything from CNET.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Develop Yourself as a Blogger


This is a guest post by David Anderson.

3 Ways to Survive the Coming Social Bust

Convince & Convert

Image from Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing. The bust is coming. In both social media software and social media services, the herd is about to be thinned.

The Elements Of A Social Media Campaign

The Social Media Incubator

What’s it take to run a social media campaign? Do you know? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. You have to plan it.

Why I am Suing Facebook

Bill Hartzer

Tweet. As you may or may not know, I have always been an early adopter of new technology, especially just about anything online. And social media is no exception.

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Is Your Blog Better Now Than When You Started It?


This is a guest post by Julie Neidlinger. What does “better” mean, anyway? It means that somewhere between point A and point B, you see measurable improvement. You don’t want to stay where you started. You don’t want to slide backwards. Clearly, you want to get better.

Strategies for a Successful Paid Search Campaign

Cody Ward

Originally posted here on First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be.

Oreo “Cremes” the Big Game

Convince & Convert

Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme?