Sat.Jan 26, 2013 - Fri.Feb 01, 2013

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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

PRs as compared to Pol Pot? There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients. A Baylor University stud y of 30 senior public relations professionals showed the individuals viewed themselves as an “independent voice” in the organization and not “mired by its perspective or politics.”.

Study 370
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5 Ways To Ensure You Don’t Get Hired

Jason Yormark

If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.

Microsoft 274
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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it.

Brands 274
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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Five Ottawa Facebook pages worth checking out

Sherrilynne Starkie

Five Ottawa Facebook Pages worth following. View more lists from Sherrilynne Starkie.

Facebook 391
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17 Irresistible Small Office Concepts on Pinterest

Atom Thought

Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest! Technology Marketing in Digital Age! How Volvo is leveraging Pinterest for success? Social Media and the New.

More Trending

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5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). the word “serendipity” was coined (1754, and ’tis true, ’twas not a word before Horace Walpole used it in a letter to Horace Mann ). Elvis Presley made his first U.S.

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Five Reasons to “Dislike” Social Media

Webbiquity SMM

Guest post by Megan Totka. The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

The social media marketing landscape has changed in the past 3 years. With intermittent signal, you’ll struggle to build momentum around your product or service. If you don’t do it right, you might not even want to do it at all. Social Media is an Answer but it’s Not THE Answer. Those of you who know me know me as someone who was an early proponent about the importance of social media.

Marketing 170
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Social Media Strategy in 8 Steps

Convince & Convert

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch.

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4 Translation Apps for iPhones

Idaconcpts

The vexing lack of communication brought upon mankind since that Babel thing is nearly solved. The creative developers that bring you the following iPhone apps are leading the way. With today’s technology bringing the world together in new unprecedented ways, a good translator is fast becoming not an option but a necessity. Whether you are traveling in person or you are reaching across the globe online, do be sure to keep one or more of these translators loaded and ready to enable better underst

iPhone 148
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Linkedin Replaces Applications With Features

Janet Fouts

Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. Now some of those applications are being replaced and the site is slowly moving accounts to the new system. You’ll still be able to add content through their new rich media feature. Mine updated yesterday with some unexpected (mostly positive) results.

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How to Choose a Home Page Layout for Your WordPress Website

Kikolani

This is a guest post by Jon Dykstra. One of the most important elements I look for when choosing a WordPress theme for a new website, is finding a theme with the right home page layout. When referring to home page in this article, I’m really referring to the front page. With literally tens of thousands of themes to choose from, there is a vast number home page layouts to choose from.

WordPress 146
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Three Tips on Hiring a PR Firm

Waxing UnLyrical

Last week Ryan Derousseau was kind enough to publish a Q&A with me on what businesses should take into consideration when hiring a PR firm. He asked some very thoughtful questions, and I did my best to answer as thoughtfully. Image: janetmck via Flickr, C C 2.0. Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house?

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Professional Video Conferencing – 8 Tips For Beginners

Idaconcpts

If you are new to video conferences, you may be hesitant to use them as a communication tool. Professional video conferencing can work in a lot of different scenarios, however, and learning how to run a great conference is pretty easy, even if you know next to nothing about giving presentations. You can run a cross-country meeting, counsel a patient, or even teach a course through professional video conferencing.

Video 146
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3 Steps to Building a Solid Media List

Convince & Convert

Image via BigStockPhoto.com. Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area of our job: pitching, monitoring, placements, bylines and media relations.

List 132
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How to Unleash the REAL Power Behind Guest Posting

Kikolani

This is a guest post by Mauro D’Andrea. You are trying guest posting and results are good… From your last guest post you got both traffic and a decent amount of email subscribers. The same is true for some of your other guest posts. But, you feel that you are missing something. You can’t understand what. Many successful bloggers describe guest posting like the Holy Grail of blogging.

How To 139
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#measurePR: Measuring the Networked Nonprofit with Beth Kanter

Waxing UnLyrical

Seeing as how Katie Paine helped us kick off the 2013 #measurePR season … … and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world… … I thought it only fitting that Beth help us continue the conversation – if she were free.

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Study: Hispanic Consumers 21% More Likely to Use Social Media for Customer Service

Bill Hartzer

In a recent study by NM Incite, it was revealed that Hispanic social media users are 21% more likely than the average U.S. social media user to use social media for customer care and customer service. Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g.

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The Dreaded Plaque Talk Sparks Facebook Engagement

Convince & Convert

Editor’s Note : This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see in their Facebook newsfeed, this post from Crest is a great example of how to cultivate engagement around dynamic imagery.

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How to use Internal Site Search Data to Figure Out If You’re Giving your Readers What They Want

Kikolani

This is a guest post by Hannah Smith. Whether you’re blogging for personal, professional or business; Google Analytics can offer a wealth of data – where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on. Trouble is, data in and of itself isn’t necessarily all that useful – how do you get from data to insight, and from insight to action?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Optimize Globally, Rank Locally

Small Business Mavericks

Many small business owners wonder whether or not it is possible to rank locally and globally at the same time for the same keywords. The answer is, yes. But you may not want to rank globally at all. If you sell shoes in a retail shop in Wayzata and don’t do any selling through an online store, then ranking globally makes no sense. You should stick to local Internet marketing.

SEO 101
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Are Ads Coming to Google+ ? Probably Not Very Soon

Bill Hartzer

By now I’m sure you’re aware of all of the Facebook Ads that are all over the place. Not only can you advertise on Facebook’s sidebar, you can also promote posts. Google+ , though, seems to be different. Will we see Google AdWords ads on Google Plus anytime soon? Well, based on a comment I received on a recent Google+ post of mine , it doesn’t sound that we will be seeing ads on Google+ anytime soon.

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Social Media Lessons from the “Open Source” Movement

Convince & Convert

Chris Moody, Red Hat @cnmoody. Chris Moody , Senior Marketing Manager at Red Hat , joins the Social Pros Podcast this week to discuss “open source” as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door , and (shockingly) why Google+ is a better platform for his business purposes than Twitter.

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Shift Your Focus Away From Blog Posts and Proceed With Your Projects For a Change!

Kikolani

This is a guest post by Timo Kiander. When you started blogging, it used to be fun and exciting: You were writing posts, connecting with other bloggers and finding new and exciting blogs to comment on. Even today if blogging is still fun, there is one doubt that has crossed your mind many times: You don’t have time to do anything else except to just write blog posts.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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3 Steps To Better Web Design

Small Business Mavericks

Website design has become a lot more sophisticated in recent years. There are so many websites online now that the competition is getting stiffer by the day. Every edge you can give yourself means one step closer to winning the game. Web design concerns are increasingly more important and you can give yourself that added advantage by paying attention to just a few web design principles.

Content 101
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The Road To Being A Billionaire

Twist Image

If you don't know who Tony Hsieh is, you have to read this. I've blogged about Hsieh before. You probably know him as the CEO of Zappos. Zappos was acquired by Amazon for over one billion dollars in 2009. Prior to that, Hsieh sold his other company, LinkExchange to Microsoft for $265 million dollars in 1999. He has a bestselling business book, Delivering Happiness , along with being a very active venture capitalist.

Microsoft 108
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How to Get Your MyLife Refund

Idaconcpts

Back in September 2012, I wrote a review of Mylife.com. To recap MyLife.com (formerly Reunion.com) is a social network service founded in 2002, which claims to help members find and keep in touch with friends, relatives and lost loves. Their main strength was the acquisition of extensive alumni network data gathering companies. Getting Your MyLife Refund.

How To 92
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Interaction Is The Core Of Your Social Media Efforts

Social Media Network Marketing

Many a times you may have wondered as to where does Social Media lead us. Since your Target Audience is on Social Media you too are trying to understand the Social Platform. However whatever be your goals - the end and means are 'Interaction'. Interaction is the communication between your Community Members and your Page. The whole story and truth is in this.

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Can Yahoo! Be The Comeback Kid?

Small Business Mavericks

Don’t write Yahoo! off yet. CEO Marissa Mayer, a former Googler, has a lot of tricks up her sleeve, and I’m betting on her. According to this article at TechCrunch, Yahoo! is planning a comeback in search, video, and mobile. Recent acquisitions show that they’re serious. In fact, Yahoo! has deep pockets, and if they continue to make smart acquisitions, then I think you’ll see them become big competitors against Google and Facebook.

Yahoo 101