Sat.Jan 12, 2013 - Fri.Jan 18, 2013

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical and content issues that have impeded the indexation and performance of their news content.

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A New Year…School Daze and Setting Priorities

Waxing UnLyrical

I love January… especially since I’ve been teaching. Starting fresh with a new year and no major calamities to deal with… yet. Twelve exciting months waiting over the horizon. For my students, though, especially my undergrad senior Communication students at Curry College , it’s another story. A story of priorities. As Scarlet O’Hara plaintively asked Rhett Butler in “ Gone with the Wind ” as he was walking out the door for the last time … “ W here shall I go, what shall I do? ”.

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. It takes time. And Twitter needs A LOT more time.

7 Tips for Consuming More Water

Justin Levy

Keeping up your water intake is vital to your overall health and it goes far beyond wanting to lose weight or grow bigger muscles, though it helps with those goals too. There are an endless number of reasons why drinking more water is good for you. A simple Google search for “benefits of drinking water” returns over 18 million results, with many of the articles on the first page containing multiple reasons. So, how much water should you be drinking per day?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries.

Stop, Look and Listen

Waxing UnLyrical

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far? You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. Well, we had a wonderful time catching up with family, friends and high school buddies (my class’ 25th reunion!).

More Trending

Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults). Here’s the breakdown per platform: Tumblr dominated, used regularly by 61% of teens and 57% of young adults surveyed.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online. Every year, Cyber Monday will beat out the last. Mobile and tablet revenues will continue to increase.

Social Media for the Busy Sales Person

Janet Fouts

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got. It’s not deep enough. So I decided I’d take it a little further and offer a short class on the subject.

Creating a Life List

Justin Levy

Growing up I never kept a bucket list because growing up below the poverty line, the goal was just to graduate high school. Then, while in high school both of my parents passed away and I became intently focused on overcoming any obstacle put in my way while accomplishing any goal I set my mind on. Though I believed in myself, I never thought I would have the amazing opportunities and experiences that now, years later, I’ve had.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Using the Save Your Token app on Monopoly’s Facebook page , fans can choose to save either the iron, racecar, thimble, shoe, top hat, battleship, Scottie dog or wheelbarrow from elimination.

Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success?

Discover the Words You Use to Describe Me

Ari Herzog

This is a screenshot of words you use to describe me on Twitter lists. Font size equals frequency; more people equate me as a social media professional than a marketing professional or someone who lives in metro Boston, and this is why social and media are the largest words. Do you think my online reputation is accurate? Do you connect me with these words or with other words? Based on how well you (think you) know me, would you change anything? How to create a Twitter list Wordle.

Amazing Things Will Happen – Video Book Review

Justin Levy

When C.C. Chapman first shared an unedited chapter of Amazing Things Will Happen many months ago and explained the concept behind the book, I was really excited for him and knew that this would be bigger than just publishing a new book (which is big in its own right!). This isn’t a marketing book. This isn’t a self-help book, though that is how it’ll get bucketed. This is a guidebook. A field manual to a better life.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Out of the 505 respondents (who skewed toward “more advanced” social media users), nearly two-thirds of the respondents (64%) reported that their leaders were involved in social media.

Diversify Your Blog with Video Blogging

Idaconcpts

There are many reasons why bloggers may decide to incorporate video blogging onto their site. Sometimes it is out of a desire for diversity, since both the reader and the writer may get bored of large amounts of text. Sometimes it is because the blogger has something that they’d rather say – or show – with verbal rather than written words. And sometimes the blogger is just lazy (or in a hurry) and would rather talk their thoughts than write them down.

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Facebook Announces Facebook Graph Search

Bill Hartzer

In a private, non-publicized press conference held at Facebook’s headquarters in Menlo Park, Californian, Mark Zuckerberg announced the new Facebook Graph Search , a way to search for things you might like based off what your friends think. In Facebook Graph Search, the idea is this: Facebook wants you to be able to search for information on a much more personal basis compared to the way Google, Yahoo, Bing, and other search engines operate. The project is still in beta.

The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. It defines the new set of actions that are taking place when consumers buy a product. ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social TV: Fans Tweet to Choose Hawaii Five-O Ending

The Realtime Report

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-O is giving viewers a big incentive to live-tweet during the show’s next episode. According to Deadline , on Monday night the show will become the “first primetime drama to allow viewers to choose the ending of an episode in real time.” ” .

How Penn and Teller Turn the Audience Into Social Megaphones

Convince & Convert

One of the biggest mistakes brands are making in social is overemphasizing their owned media and underemphasizing their earned media. Companies are spending time and riches to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the simple truth that those people aren’t just message receptacles, but also megaphones waiting to be activated. I’ve written in the past about the two types of Talk Triggers and making your brand worthy of social.

Why to Save and Share Twitter Testimonials

Ari Herzog

Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. In the past, favoriting a tweet was only known to you (or to someone who clicked into your favorites). Now, if I tweet something and you favorite it, I’m alerted. Think of a Twitter favorite as a Facebook like. You do it because you identify with it.

The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Search Engine Optimization (SEO) has been around as long as search engines. Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and quality of the content on the site and how it gets shared off the site.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 190 million users. via VK. LinkedIn: 200 million active users. via LinkedIn. Google Plus: 135 million monthly active users. via Google. Tumblr: 90 million blogs.

Convergence of Marketing and Journalism is a Recipe for Better Content

Convince & Convert

In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls. Now, with documentary-style storytelling increasingly being imbued into content and social programs, will.

Social Media Job Opening: Social Media Manager in Dallas Texas

Bill Hartzer

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Here is the official job description. You can get in touch with me for more information or apply through LinkedIn. Social Media Manager at Standing Dog.

5 Incredible Uses For Social Media

Small Business Mavericks

There is more to social media than simply hanging out with your friends and posting marketing messages that no one responds to. I’ve come up with 5 very powerful ways to use social media for your small business marketing. Intelligence – No matter what business you are in, it’s important to keep tabs of the competition. You should know what competitors are up to if you plan on beating them in the market.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!) aging demographic may be cause for concern.

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3 Creative Ways to Leverage “Big Data”

Convince & Convert

Image via dermiller. We’ve heard the buzzword term, big data , in many different circles, referring to the ability to collect large sets of complex data that is normally difficult to filter. But, once companies have the data, what should they do with it? As Jay mentioned during the Social Pros Podcast with Chuck Hemann last year, “The future is not big data, the future is big understanding, and it’s not the same thing.”

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Premium Domain Name in Pending Delete Status Gets Renewed Due to Court Order

Bill Hartzer

Someone made a mistake recently and did not renew a high-end, premium domain name, Publication.com. But instead of Publication.com going through the normal domain name drop process, at the 11th hour, the domain name did not become available as it should have–and was suddenly renewed. This should not have happened, according to the domain name drop process. Domain names that are in Pending Delete status cannot be renewed by their former owner–it must become available to the public.

How To Write Content That Closes Sales

Small Business Mavericks

Your website content must do two things: It must first appeal to your ideal customer. And, secondly, it should close the sale. This is the dual nature of all website content. Your Ideal Customer. Your ideal customer is the person you want to do business with. For an auto mechanic, it might be people who are experiencing car problems. You may even specialize in a particular type of automobile – say, drivers of foreign cars.

4 Google Apps for Android

Idaconcpts

Google has taken over a large swath of the World Wide Web. No getting around that. From securing their indelible place as the dominant web search engine, Google is positioned to become just plain dominant. You can’t readily change who is the top Internet banana at any given moment. But you can make Google’s xenophobia work in your favor by jumping on the bandwagon. They are in charge of many areas of the web that you are likely obliged to traverse, like; Google Search, Gmail and YouTube.

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Empowering Employees with Social Business Strategy

Convince & Convert

Sandy Carter, IBM @sandy_carter. Sandy Carter , VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the full podcast. Listen Now.