Sat.Dec 08, 2012 - Fri.Dec 14, 2012

135 Million Users Are Active in Google+ Stream

The Realtime Report

“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

Trending Sources

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?).

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Relevant Social Content is Visual, Spatial and Mobile

Firebelly

Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. I recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. But how effectively are brands responding to the tweeted requests, concerns and complaints of individual consumers?

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Does a Social Score Make a CMO?

Geoff Livingston

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess?

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Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users.

4 Conferences for Social Media-Aware Business Owners

Idaconcpts

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started!

The End Of The Smartphone

Twist Image

What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter.

A World Gone Social

Learn how companies must adapt to survive.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop.

First Look at New Myspace.com

Idaconcpts

On December 4, 2012 I received an invite to join the new Myspace.com. Here are some screenshots from the new Myspace.com. You choose your identity from a limited list. You can choose one or many. Then you’re ready to create your profile. You can tweak your profile with just a few details.

The Best Business Books Of 2012

Twist Image

Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year. So, whether you're looking for some end-of-the-year insights and motivation, or if you still haven't grabbed a gift for a loved one, here are some page-turners. The Best Business Books of 2102.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Experimental Branding with the New Spotify

Mindjumpers

Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral.

My Retirement Jobs

Geoff Livingston

I dream of retirement, a time when financial earning seems less necessary and the vain pursuits of glory have passed. There’s a long way to go still, but those greener pastures sit in my mind. I will always work when that time comes.

The New Digital Minimalism

Twist Image

How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing more. Nothing less. There were no other tabs on the website. There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Can a Business Review Do For You?

PWB Marketing Blog

Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies.

Give the Gift of Giving this Holiday

Waxing UnLyrical

It wasn’t until my grandfather passed away earlier this year that his younger sister told me the story of their first Christmas. Their first Christmas. I did know that my grandfather only made it to the 6th grade before he had to start working to help support his family.

Murky Mastheads

Geoff Livingston

Image by Marion Doss. There’s an old saying in politics that perception is reality (attributed to Lee Atwater ). If you want an example, look no further than blogs written under the guise of venerable mastheads like Forbes, Fast Company and Harvard Business Review.

Five Engagement Techniques for Online Learning

SocialFish

Here are the slides from a webinar we did recently for CommPartners’ Wit and Wisdom series. This was a particularly fun one, with a GREAT, active chat. Get the free recording and archive here. You’ve heard that more engaged members lead to better retention.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Key Elements to Every Successful Website

Shift Digital

There are four key elements to every successful website : creative design, innovative technology, branded content and an online marketing action plan : 1. Creative Design.

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China: The Most Popular Social Networks

Mindjumpers

Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years.

4 Rules for a Video to Go Viral

Convince & Convert

Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video.

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5 Conversion Rate Mistakes Designers Often Make

Idaconcpts

When you hire a web designer to design a website for your company, they have a lot to think about. They must create a design that looks good, stands out, and is functional. They have to make sure that the colors look great together.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.