Sat.Dec 01, 2012 - Fri.Dec 07, 2012

When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends.

Why you should be on Google+

SocialFish

I’m going to be talking about Google+ at the ASAE Technology Conference tomorrow. My theory about Google+ is explained incredibly well in this first presentation by Gideon Rosenblatt, which I am including as handout. If you understand this, you’ll get what you need to do with Google+.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012.

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.

How to Build a True Learning Community at the Core of Your Membership Model

SocialFish

What makes a group into a learning community? And what is the role of social media-enabled learning communities in the modern membership organization and other comparable types of knowledge service delivery?

More Trending

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. Adam.

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Why We Need To Talk About Testicles

Ari Herzog

I bet you know someone with a silicone bracelet promoting awareness of breast cancer, epilepsy, multiple sclerosis, poverty, or some other cause. Each wristband comes in a different color and is worn with pride.

What Are Social Businesses Really Doing?

SocialFish

MIT’s Sloan Management Review paired up with Deloitte to do a research project around social business earlier this year. They got nearly 3,500 responses to their survey from managers in companies in 115 countries and 24 industries, so it’s a nice, broad study.

Millennials On Mobile, Social Media [Report]

The Realtime Report

Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank.

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Suspected Criminal Drops Smartphone: Law Enforcement Responds Appropriately

Bill Hartzer

In an interesting turn of events during a shoplifting attempt at a local Walmart Store, a local law enforcement officer in Canton, Texas, recovered the suspected criminal’s smartphone.

Association Social Media at #Tech12 – More on Google+

SocialFish

As promised , here are my slides from #Tech12.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.”

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Increase Reader Engagement with Images

Kikolani

This is a guest post by Steven Papas. High bounce rate will get you frustrated as a blogger. Yours is more like a blog without traffic if you generate thousands of visitors a day that leave your blog the next second.

Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. Anybody who has ever read one of John’s blog posts or heard him speak knows he’s a straight shooting, plain speaking business leader who has a knack for making just good business sense available to everyone.

How Humanize applies to associations

SocialFish

Thanks so much to Bryan Kelly for this interview, which originally appeared on Association Mavens here. Check out their great list of interviews of other association thought leaders ! Humanize

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The 1 Big Difference Between How Men and Women Use Pinterest

Convince & Convert

Men are from Mars, Women are from Pinterest. It’s probably not a revelation to tell you that Pinterest skews heavily female. 70% in fact, according to our most recent study at The Social Habit.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Benefits of Offline Marketing

Kikolani

This is a guest post by James Elliot. It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 83 million blogs. via Tumblr.

Microsoft Launches So.Cl Social Media Network

Bill Hartzer

If you are familiar with Pinterest , and Tumblr , then you know how much fun it can be to create a topical board filled with pictures, articles, and videos to share with family and friends. Each new picture that you find can be a source of amusement, and introspection.

How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Examining Colors and Graphics in Facebook Marketplace Ads

Kikolani

This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Targeted Content: The Holy Grail of Content Marketing

Convince & Convert

For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey.

What Makes Social Content Great?

Mindjumpers

I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb.

Fetching Friday – Resources Mashup & Into the Mind

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup.

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Four SEO Tips for WordPress Websites

Idaconcpts

WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web.

Is Your Social Network a Puppy or a Dog?

Convince & Convert

There’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012.

Indiscriminate Social Friending Deliberately Erases Interpersonal Boundaries

Socialized

One of my Facebook friends recently posted, "Unfriending the skeevy guy old enough to be my dad* who comments on all my updates." My initial reaction was, "And just how did this person get access to your status updates in the first place?" Seriously. The offended individual either friended or accepted

5 Apps That Can Improve Your Business

Idaconcpts

The cyclonic growth of the smartphone, and since then the tablet, has opened us up to a plethora of apps which, like the technologies themselves, have become smarter and more effective in a very short space of time.