Sat.Oct 06, 2012 - Fri.Oct 12, 2012

Shhh…Don’t Tell. You Can Still Post Your Tweets To Other Platforms

SocMed Sean

Shhh… photo courtesy of Sarah G on Flickr via Creative Commons license. Recently, Twitter has been behaving pretty anti-socially with their data.

Facebook Testing ‘Want’ Button: What to Expect


This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”).

When Lead Gen Get’s in the Way of a Good Cause. 7 Lessons for Chevy & MLB.

Direct Marketing Observations

I love baseball and I coach baseball and I’m a fan of the Pittsburgh Pirates.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Klout’s Effect On The Classroom, Your Career & More


A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. For those who care, my own score is currently 56.) Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use.

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What Made Oreo’s “Daily Twist” Campaign So Engaging?


What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign.

More Trending

Two Hurdles and One Gap in Enterprise Social Media Engagement

Direct Marketing Observations

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it.

3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

Last week on The Friday Hangout (video) we talked a bit about how many Facebook page managers are reporting dramatically decreasing reach in Facebook Insights and a drop in fans as well.

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. politics.” ” But what is the actual impact of all this political tweeting?

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Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Get Your Content to Cut Through the Clutter


“It seems like nobody truly pays attention to the actual content of their social media, so how can it be used effectively if everyone is using it this way? It seems like the actual content is ignored.”

How to Start Networking When You Don’t Know a Single Person on the Internet


This is a guest post by Mandy Kilinskis. When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. My reaction? Comment-who? Network-where? Guest post-what?

88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. there are more than 400 million tweets per day.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Content Marketing Is More Than Just Writing


As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. Don’t get me wrong, writing is very important. People read to gather information, learn important news, be entertained, and even get an education. Given by Tucows to Rightful Owner, LucasFilm

Bill Hartzer

Tweet. LucasFilm brought us Darth Vader in 1977. Now, Darth Vader (as in the domain name is now owned by its rightful owner, LucasFilm.

How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.

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5 Ways to Check Your Online Reputation


This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Blog About Anything You Want

Ari Herzog

Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you.

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Is Social Video Effective?

Direct Marketing Observations

“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”? What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product? Created for Intel, does this have to make sense to be good or effective? Do you think the 55 million people who viewed it felt that they have been marketed to? social media optimization Social platforms social media social tv social video

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Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

The Realtime Report

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand.

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How Distractions Paralyze Your Productivity as a Freelance Writer & How To Eliminate Them


This is a guest post by Ruan Oosthuizen of Freelance Writing Tactics. Distractions are everywhere. Distractions happen without intent. Distractions happen when you least need it.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Increase Your Followers on Google+

Bill Hartzer

Whether you like it or not, Google+ , as a social network , is here to stay. It’s already been integrated into the Google search results, and your better search engine rankings in the search results could depend on it.

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53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

Convince & Convert

Every time I look through the results of The Social Habit , I find some new, fascinating tidbit that makes me think (or rethink) assumptions about social, consumers, and media consumption. I want to show you the full Monty (data-wise) but the The Social Habit research is subscribers-only.

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Birth of the Chief Marketing Technology Officer

Atom Thought

Not long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form! Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital Marketing

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Fetching Friday – Resources Mashup & Flying Kittens


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup.

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Does Twitter and Facebook Endorse and Encourage Reverse Social Media Hijacking?

Bill Hartzer

Twitter and Facebook , as well as many other social media networks such as Pinterest, both encourage and endorse reverse social media hijacking. The current trademark policies of these social media networks allow (and encourage) trademark holders to take over social media IDs, whether that ID was originally register in bad faith or not.

Are You Getting Better or Just Getting Busier?

Convince & Convert

It’s tough to keep up. image from

7 Reasons To Create Engaging Birthday Emails


There are a lot of email marketing tactics that can help build strong relationships with potential buyers. Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer.

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). For individual responses to a troll/bullying situation, try 8 Ways to Deal with Negative Criticism Online. It takes a Village to raise a Monster.

Fight to Be Seen Online

Bill Hartzer

Image courtesy As a manager at various companies search marketing agencies over the years I have had to do my fair share of hiring. I believe that it behooves me to share with the job-seeking public, some words of advice.

Improve Your Click-Through Rate with Rich Snippets

Convince & Convert

More often than not, we have a very specific end result in mind when using search engines. After entering a keyword or phrase, a multitude of results are presented for us and we are then left to choose which looks the most relevant to what we were after in the first place.

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