Sat.Aug 25, 2012 - Fri.Aug 31, 2012

Back to school app

Sherrilynne Starkie

Most professional communicators have long since come to depend on as a reference resource for turni ng out quality copy. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android.

iPhone 360

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

Facebook is a word that is recognized all over the world. It is a platform available in more than 70 languages and is a household name. With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

Tips 271

Why, How and When to Quit FeedBurner


If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Easiest way to check this – subscribe to your own blog in Google Reader, and see if it’s pulling the latest content.)

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Somebody that I used to know

Sherrilynne Starkie

Chances are you’ve heard Gotye ‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too.

Remix 354

More Trending

Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

Retail 208

Do You Have a Chief Marketing Technologist On Staff Yet? You Should. [Infographic]


As always, click on the image to see it full size.

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products.

Don’t Lose Value in the Hunt for EdgeRank


Did you know that the number one reason why people love Facebook is that it enables us to show our personality? It’s a human need to create an identity in order to feel community belonging and gain self-esteem.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

9 Curated Moments From The Social Curation Summit


The result of 24 images shot from the penthouse. Shot with an iPhone. 16 images stitched together. In July, I participated in the Social Curation Summit in New York City.

Social Media Can Be the Opposite of a Time-Suck


That’s the conclusion of researchers at McKinsey. They released a study in July that suggests use of social media internally can actually improve the productivity of knowledge workers by 25%. That’s a big deal. These are your highest paid workers.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Dedicated account team work directly with clients and/or their agencies. The company has a range of premium products that are exclusive to this group. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

Taking Facebook Seriously: Turning Pastime into Revenue Strategy


Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Who Should Care About Public Relations? Everyone

Waxing UnLyrical

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team.

Hotels 204

Online Voting: Advantages and Challenges for Associations


This is a guest post by Tim Madsen, marketing manager for Survey and Ballot Systems. What do you think? Is your association using online voting? ———— The Importance of Association Elections. Associations rely on active, energized members to stay vibrant and relevant.

System 241

You Ruined the Internet for the Rest of Us. Thank You.


With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.”

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together


The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Brands 241

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Do You Know the Secret to Smart Networking?

Waxing UnLyrical

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team.

Marketing in the Round


Don’t miss the third webinar in the Think Tank Summer Series this Thursday at 2 pm ET ! Miss the first one on Pinterest , or the second on Google+ ?

Brand Discovery: The First Step In A Social Strategy


Based on my extensive work with brands at Firebelly, brand discovery is an essential part of the any marketing strategy, including social. It’s imperative for brands to know this information whether they are working with an agency or not.

The “Facebook for Business” Site: An Official Step-by-Step Guide to Facebook


On our blog, sharing the newest changes and opportunities available on the most predominant social networks is a big part of our editorial mindset. Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages.

Sites 241

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that.

Google 190

Is your online education ready for Generation Flux?


This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. Deirdre kindly agreed to let us repost it here.

Monday’s 5 Facebook Must-Reads


Facebook is always in flux. Stay up-to-date with this week’s 5 must-reads. Facebook’s iPad and iPhone App Just Got Faster. By Joanna Stern If you’re an iPhone or iPad owner and a heavy Facebook user, you know the Facebook app has been slow.

iPhone 182

6 Social Media Stats to Improve Your Brand Presence


Recently, Awareness, Inc. social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”.

Brands 238

Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.*

Sample 186

How Virtual Engagement Can Positively Impact Membership Renewal


Written by Alix Sandler, Marketing Manager, CommPartners. ————– If you’re an association professional in the DC metro area, I strongly encourage you to take advantage of the fantastic educational opportunities provided through ASAE each month.

Toon Time: Nice to Tweet You

Waxing UnLyrical

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team.

Team 172

How an Airtel can disrupt a Craigslist!

Atom Thought

I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. I answered that it will be not a typical internet marketplace but a mobile company. Let’s see what would be the characteristic of a future marketplace: 1. hyperlocal (not great on desktop internet today) 2. Digital Feature

Mobile 160