Sat.Aug 11, 2012 - Fri.Aug 17, 2012

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers. Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves.

Blogger relations – you’re doing it wrong

Dave Fleet

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.]

Public Relations. It’s Still About The People

Waxing UnLyrical

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second.

How Customer Service on Social Media Helps Your Brand [Infographic]


Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms.

Brands 266

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

More Trending

8 Tips On Developing A Social Publishing Approach For Brands


A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?


A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. I also wrote a post about the benefits of gamification. When the App Center launched in May this year a vast number of people were already playing games on Facebook.

The Intern and the Executive Coach, Part II: Criminal

Waxing UnLyrical

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. You do, don’t you? In case you don’t, it was.

How to Apply Social to Communications


Do you work in the Communications Department? We live in a world where anyone, anywhere, can sound off about anything at any time.

How To 247

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Tony’s Shoe Shine: A Lesson In Remarkable Personality


Recently, I was presenting to the executive team at in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined.

Social Music: A Sound Endorsement Strategy [INFOGRAPHIC]


Today, music has taken centre stage not just in showbiz but in most aspects of consumer related communication. Music is a conversational touch point that most consumers can relate to and have passionate opinions about.

Mera Bharat Mahaan, or, Thoughts on India’s Independence Day

Waxing UnLyrical

Today is India’s 65th Independence Day. It’s a national holiday in that country (as it should be), and despite the official parades, etc., people have probably been partying like it’s 1985 for a few days, definitely since yesterday.

Trust is Better than Control


So says Sandy Carter, Vice President and Social Business Evangelist at IBM. Humanize


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

2 Cool (And Free!) Instagram Analytics Tools


I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this?

Case: Fans Also Love Telling The Good Brand Stories


Building a presence in social media can be terrifying for many brands. Putting oneself ‘out there’ equals no control of what people are saying about you.

Brands 229

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can.

Best Practices for Association Microsites


This is a guest post by Andrea Bona , of One Orange Feather, on their great survey of associations’ use of microsites. Download the paper here. It’s awesome.

Sites 228

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Celebrating Top Fans On Facebook


Call them what you will, but identifying top fans is an important part of a social media strategy. There are many applications that can generate this data, but it’s all about what you do with it. Like any relationship it’s all about give and take, and of course, love.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries.

Cost 196

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest?

Survey 188

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic.

40% of Leading Brands Use Instagram

The Realtime Report

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured.

Stop Link Building, Write Good Content


If you’ve been hearing about Google Panda and Google Penguin, but still aren’t sure what they are, just know that it’s Google’s way of saying, “Stop trying to trick us. Give us the good stuff.” ” If you’re not a search engine optimization wonk, I’ll explain it this way: Two years ago, you could win Google searches if you had more links pointing back to your site than anyone else for those same keywords.

Is Auto-Posting for Social Media a Good Policy?

The Social Media Incubator

Have you been forced to deal with an unfortunate social media disaster? Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company.

10 Secrets to Producing a Video that Drives Results

Convince & Convert

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art.

Video 144

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek.

B2B 190

Time Management – The Internet Marketing “Copy and Paste” Schedule


This is a guest post by Gregory Smith. Time is money. As an entrepreneur and Internet Marketer, time is something I wish I had more of, and something I’ve truely wasted a lot of, over the years. It’s a shame we can’t just turn back the hands of time.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

Twitter recently announced new rate limits on how many “hits” to the API it will allow. Now before your eyes glaze over wondering what that means, let me put it into English.