Sherrilynne Starkie

JULY 13, 2012

Canadian Internet Registration Authority (Photo credit: davidcrow). The 1987 goes down in my history as the year I met my husband. (It took me another six years to get him to the alter, but that’s another story.) But 1987 was also important because it’s the year that the. CA domain was launched. The responsibility for the.CA domain was originally assigned to John Demco at the University of British Columbia (UBC) by Jon Postel , operator of the Internet Assigned Numbers Authority (IA

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Domain Name Banking Survey Newsletter 302

SocMed Sean

JULY 8, 2012

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? Mine is people who just post quotes all day long, thinking they are being inspirational. What’s yours? The number and variety of responses I got was amazing, so I thought I’d digest them into categories. The value, here, is to help each of us understand what irritates other people in the realm of social media.

Social Media 279

Social Media Klout Creative Commons eBook 279

Mindjumpers

JULY 11, 2012

Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page.

Engagement 273

Engagement Facebook How To Upcoming 273

Waxing UnLyrical

JULY 12, 2012

“Why you stink.” These headlines always seem to magically know more about that thing we’ve always known deep down about ourselves, no matter how well we’ve resigned ourselves to it, shut out the world’s criticism of it, or – er – deodorized it. Hope springs eternal. We all know we’re not perfect… even at the things everyone we meet seems to think we’ve perfected.

Flickr 210

Flickr Meeting Examples Industry 210

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Sherrilynne Starkie

JULY 9, 2012

ICANN 45 takes place in Toronto, Canada October 14-19, 2012! It’s a large international conference that will attract thousands of Internet policy and industry professional from all over the world and CIRA ( the Canadian Internet Registration Authority and a Thornley Fallis Communications client) is hosting. I was part of the team that developed a look and feel for the event which was launched last month in Prague at the ICANN 44 meeting.

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Conference Policies Newsletter Hosting 268

SocMed Sean

JULY 10, 2012

Social and mobile…they go together like peanut butter and jelly. But, like anything else, too much of a good thing can be bad for you. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. With our phones, we can now look up local restaurant reviews on Yelp, share photos of unique items we find at stores via Instagram or Facebook and eve

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Mobile Social Media Study Social Networking 276

Waxing UnLyrical

JULY 10, 2012

On my way home from work yesterday, I was listening to NPR, and heard an interview with Debra Lee , the CEO of BET (aka Black Entertainment Television). At one point, she was asked who she defines as her competition, and she said (I quote): “Everyone. Anyone that’s fighting for eyeballs, whether it’s a cable network, video game, movie theater — I define my competition as any entertainment outlet that’s fighting for eyeballs.” Image: dietadeporte via Flickr, CC

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Flickr Statistics News Questions 209

Firebelly

JULY 9, 2012

Here are 5 must-reads on new changes Twitter made to its search functionality we don’t want you to miss. Simpler search. By Frost Li Today we’re introducing search autocomplete and ‘People you follow’ search results to twitter.com. In addition to recent improvements like related query suggestions, spelling corrections and more relevant search results, these updates make it even easier to immediately get closer to the things you care about.

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Engineering Blogger Features Google 197

Webbiquity SMM

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies.

B2B 189

B2B Case Study Telecommunications Study 189

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Activities 235

Activities Social Media Brands Guidelines 235

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Social Media

Waxing UnLyrical

JULY 11, 2012

Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when?

Social Media 204

Social Media Issues Sentiment Banking 204

Techipedia: Tamar Weinberg

JULY 10, 2012

This is a guest post by Miranda Marquit. . With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Content has become an important part of online marketing.

Sites 185

Sites Content How To Engineering 185

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. After all that is a large part of what we do everyday for our clients. I was somewhat disappointed when the session was called to an end because it felt as though the panelists were just starting to scratch the surface.

Communities 183

Communities Conversation Content Facebook 183

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

Campaign 189

Campaign Platform Social Media Microblogging 189

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Waxing UnLyrical

JULY 13, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Publishing 175

Publishing Google Company Twitter 175

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Social Media Marketing

JULY 13, 2012

There's been a lot of debate on the value of social media. After all, it's easy to argue about the potential of social media as a powerful sales channel. The ability to communicate with so many people instantly is like catnip to marketers and business owners alike—driving a gold rush that has spawned innumerable "social media experts." Source: Stig Nygaard (Flickr) Despite this excitement, there remains much controversy about the proper way to sell within the social landscape.

Social Media 167

Social Media Flickr Social Networking Buy 167

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. That figure is slightly lower in the US, where only 18% of internet users would buy from brands their friends engaged with on social media, as reported by eMarketer.

Buy 183

Buy Brands Facebook Survey 183

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Social Media

Kikolani

JULY 9, 2012

This is a guest post by Trevor Ginn. If you’ve put in all the work required to create a successful blog you might as well make some money out of it! One monetisation option is to offer things for sale which are related to your niche. Indeed, many large community sites such as NCT and BabyCentre incorporate an online shop to generate additional revenue.

How To 165

How To WordPress Buy Blogger 165

Small Business Mavericks

JULY 8, 2012

One of the most important parts of the SEO process is keyword research , yet few small business owners actually conduct a full and complete keyword research exercise before engaging on their first SEO campaign. It often leads to fatal results. Keyword research is important for a number of reasons: First, conducting thorough keyword research before you get into your SEO campaign can ensure that you are using the best and most profitable keywords for your campaign.

Research 164

Research SEO Exercises Small Business 164

Idaconcpts

JULY 10, 2012

Social media is the driving force behind much of the World Wide Web. Individuals use it to connect and share globally, and businesses have realized its immense potential for extending brand reach. A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes.

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Klout Engagement Hotels Foursquare 154

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast.

Research 175

Research Facebook Compete Consultant 175

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Social Media

Adam Sherk

JULY 10, 2012

The demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Its Google+ gender breakdown is 80% female, the largest majority I’ve come across to-date: Gender breakdown of unique users that have +1’d a page on the site.

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Google Fashion Sites Report 119

Small Business Mavericks

JULY 10, 2012

The Panda and Penguin updates that Google introduced over the last year-and-a-half have shaken up the Web a bit. One way that really took a lot of webmasters by surprise is something called the thin content rule. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere.

Content 161

Content Small Business Retail Sites 161

Idaconcpts

JULY 13, 2012

I was crowdsourcing for an alternative to Salesforce for a client relationship management (CRM) platform and I stumbled into these tweets: We just migrated our CRM system from salesforce.com to zoho CRM. Annual cost for Salesforce was $1600. Cost for zoho is $300. — Craig Donnelly (@craigdonnelly) May 13, 2010. Zoho CRM adds the ability to manage your email from within the application.

AJAX 127

AJAX Crowdsourcing Comparison Small Business 127

The Realtime Report

JULY 13, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

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Social Media

Kikolani

JULY 11, 2012

This is a guest post by Nick Thacker. Photo Credit: Alexander Baxevanis. “If you want people to listen, you have to have a platform to speak from, and that is excellence in what you do.” – William Pollard. The idea of building platforms through blogging has been top-of-mind for me recently. Through social media, networking, and even print books, building a platform—especially online—has become much easier for our current generation of Internet marketers, bloggers, and other online cr

Platform 126

Platform Blogger Small Business Compete 126

Webbiquity SMM

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies.

B2B 101

B2B Case Study Telecommunications Banking 101

Ari Herzog

JULY 11, 2012

Fresh on the news that Facebook may create a jobs board , I was curious what opportunities were available at the social network. I scrolled to the bottom of the homepage, clicked the drop-down arrow, and selected ‘Careers’ from the pop-up window. Expecting to see a list of available jobs with locations and clickable links for more information to apply, the resulting careers webpage was more telling: Should I presume technical difficulties imply Facebook needs to hire programmers and

Facebook 114

Facebook Applications Engineering Social Networking 114

The Realtime Report

JULY 9, 2012

The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. Smartphone penetration in China is lower than in more-developed countries (estimated at 11.1% in 2011), but the population is so huge that even a low penetration leads to a high number of smartphone users: 148.3 million, based on eMarketer e

Mobile 156

Mobile Social Media Research Study 156

Kikolani

JULY 12, 2012

This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two,

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Klout Newsletter Blogger Resources 122