Sat.May 05, 2012 - Fri.May 11, 2012

The Future of Work: A Manifesto

SocialFish

This manifesto is a work in progress, and my personal output from 4 incredible days in Omaha last November with Joe Gerstandt, Jason Lauritsen, Jamie Notter, Janyne Emsick, Jen Benz, Eric WineGardner, Charlie Judy, James Papiano, Stuart Chittenden, Mike Wagner and David Ballard.

Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause.

Trending Sources

How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works.

How To 120

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

“I love it when a plan comes together!” ” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

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Too Much Talk, Not Enough Action!

Jason Yormark

I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was.

Team 75

Public Relations is Everyone’s Business

Waxing UnLyrical

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. The room! The bathroom! They had Q-tips (most hotels don’t)!

Defining the Need for Middle-Level Thinking

SocialFish

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Create Offers On Facebook

Mindjumpers

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year.

Social Business: Where It's Been & Where It's Going

darmano.typepad.com

Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In. Google Plus. The Fine Print. David Armano is EVP, Global Innovation & Integration at Edelman Digital.

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they?

Introducing the Nimble Nonprofit Series

SocialFish

This post is by Jacob Smith, co-author of the The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post excerpts from it here for you, every Friday over the next ten weeks.

A World Gone Social

Learn how companies must adapt to survive.

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status.

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet.

The Most Overrated Social Media Metric

Convince & Convert

Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts.

Que Webcasts – Humanize Your Organization Series: 10 Tips for Being More Open

SocialFish

Jamie and I are doing a Humanize webinar for our publisher, Que, later this month. Would you like to join us? Here’s the description: It’s getting crowded on the social media bandwagon in the business world these days, but “Enterprise 2.0” requires much more than adopting social tools.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago.

Why do I Think Marketers That Don't Embrace Google+ Will be Out of Business in a Year?

Stay N' Alive

(Want to skip all this and get the courses right now? Go to [link] and sign up now!) As I mentioned earlier on Google+ ( where you'll always hear tech news first from me !),

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community?

Conference Season: Learning for More than Members

SocialFish

This is the inaugural post for our BRAND NEW “INDUSTRY INSIDERS” COLUMN.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

When Opportunity Knocks

Waxing UnLyrical

If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans.

How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients.

This Blog Sucks (And You're Probably Not Reading This)

Twist Image

I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. That goes for agencies, too, which are increasingly turning their backs on their blogs in favor of platforms such as Facebook , Twitter , LinkedIn , and newer kids on the block like Instagram and Pinterest."

Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]

SocialFish

CommPartners( @CommPart ) is teaming up with the Hospitality Industry Professionals Network ( @HipN etwork ) on May 23rd to deliver the most interactive, entertaining and stimu lating hybrid event ever. And we would love fo r you to attend !!

Cost 48

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Painless Ways to Get Maximum Blog Comment Love

Shift Digital

Publishing your blog is no easy feat. We get that. It definitely takes blood, sweat and tears. And no, I’m not being overly dramatic. Any serious blogger will tell you that the secret to a successful blog includes consistency , dedication , and inspiration.

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care.

Welcome To "Less Is More" Marketing

Twist Image

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those two areas are not mutually exclusive, they are actually, intrinsically connected. If you can make the purchase funnel for your consumers have as little friction as possible, they'll become loyal. With that loyalty comes more engagement (sometimes).

Facebook Fails are Mounting

SocialFish

Despite the media frenzy over Facebook’s impending IPO , all isn’t 100% rosy for Facebook.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.