Sat.May 05, 2012 - Fri.May 11, 2012

Trending Sources

The Future of Work: A Manifesto


This manifesto is a work in progress, and my personal output from 4 incredible days in Omaha last November with Joe Gerstandt, Jason Lauritsen, Jamie Notter, Janyne Emsick, Jen Benz, Eric WineGardner, Charlie Judy, James Papiano, Stuart Chittenden, Mike Wagner and David Ballard. I’m throwing it up on the blog because I can’t hold on to it any more. All of it is up for discussion.

Sixteen Ways to Use Pinterest for PR

Spin Sucks

Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” ” Because, as we all know, I LOVE PINTEREST! I began the discussion by reminding everyone that using Pinterest is not a strategy. Just do it.

Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. Two things are the biggest issues.

How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. So how do you pick yourself up and get back into the swing of things? Take Breaks! Good Week? Business

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Why Gamifying Giving is the New Thing

Waxing UnLyrical

Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic. online. Creating a sense of urgency.

Defining the Need for Middle-Level Thinking


In the Future of Work Manifesto as well as in Humanize , we mention the concept of “middle-level thinking” I was asked recently to define this, and I realized that Jamie and I have talked a lot about it over the last few years but it’s probably high time for a refresher on what exactly we’re talking about. Associations seem to be very good at high-level thinking. Humaniz

Can an Algorithm Write a Better News Story than Humans?

Spin Sucks

My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists , and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. And now we’re creating algorithms to write stories?

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The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” That is exactly why Social Media is so special, so different.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Public Relations is Everyone’s Business

Waxing UnLyrical

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. The room! The bathroom! They had Q-tips (most hotels don’t)! The comfy couches in the lounge! I don’t know. Aargh. But anyhoo. MDOG was just so sweet. I mean, think about it.

Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page


The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Post Big Photos. Use Reddit. Inject Virality. Inject Fun. Use Pinterest.

Are We Nearing a Tech Bubble Burst?

Spin Sucks

Is anyone else concerned we’re very close to another tech bubble burst? It’s normal that history repeats itself, but it usually happens with generations who don’t remember the first time around. In Chicago, we don’t have to look far to begin this conversation. At the time, I predicted they would falter and never see that kind of money again. But is this enough?

Too Much Talk, Not Enough Action!

Jason Yormark

I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was. Recently we had a client that hired us to provide them a marketing plan…that’s it.

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A World Gone Social

Learn how companies must adapt to survive.

How To Create Offers On Facebook


Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are still running in beta and are only available to a limited number of business pages.

Introducing the Nimble Nonprofit Series


This post is by Jacob Smith, co-author of the The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post excerpts from it here for you, every Friday over the next ten weeks. Sit back and get comfy – you’re going to LOVE this series. . Some of this conventional wisdom is actually quite useful. and 5.4%

Cómo se dice… “Strategic Communications”?

Spin Sucks

Today’s guest post is written by Lucretia Pruitt. . I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. I didn’t expect it to become important, but sometimes these things linger until you have to explore them further. Lucretia M.

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Social Business: Where It's Been & Where It's Going

Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In. Google Plus. The Fine Print. David Armano is EVP, Global Innovation & Integration at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age. e-mail David. Follow @armano. Categories. Blogging.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Citizens: How Social Media Can Help Social Problems


Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. Together. “Hipsterfying” a taboo.

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Que Webcasts – Humanize Your Organization Series: 10 Tips for Being More Open


Jamie and I are doing a Humanize webinar for our publisher, Que, later this month. Would you like to join us? Here’s the description: It’s getting crowded on the social media bandwagon in the business world these days, but “Enterprise 2.0” requires much more than adopting social tools. We’ll need more help with that than we will figuring out Twitter. REGISTER HERE. Hope to see you then!

Three Ways to Be a Better Integrated Marketing Professional

Spin Sucks

Today’s guest post is written by Leah Nurik. . Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. You must also… Speak Up! Listen and Learn.

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Where is your target audience online? Social media sites are not all the same.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The First Two P’s of Broken Marketing


Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The number one debated topic among the speakers during and after the event: organizational challenges.

Conference Season: Learning for More than Members


This is the inaugural post for our BRAND NEW “INDUSTRY INSIDERS” COLUMN. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. ———————-. Spring conference season is upon us.

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. Two thoughts… 1) offers marketers a great channel to distribute your marketing material or product information. 2) The One Day Business Plan Worksheet is a great document.

The Most Overrated Social Media Metric

Convince & Convert

Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! Now!") from Public Relations. "They're They join them.

#FollowFriday: Lisa Gerber

Spin Sucks

Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year. But it’s her birthday today so I figured you wouldn’t mind. HAPPY BIRTHDAY, LISA!! Lisa Gerber is our chief content officer. She runs all of the guest posts here at Spin Sucks , which is no small job. I told her I needed someone who I really trusted.

Why do I Think Marketers That Don't Embrace Google+ Will be Out of Business in a Year?

Stay N' Alive

(Want to skip all this and get the courses right now? Go to [link] and sign up now!) As I mentioned earlier on Google+ ( where you'll always hear tech news first from me !), I recently just finished a course on Pluralsight all about how you or your friends can embrace Google+ better for your business or clients (you can see what this course covers at [link] ). I've put a ton of time into these!

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. The list goes on and on. According to, a community is.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.