Sat.Apr 07, 2012 - Fri.Apr 13, 2012

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth?

Team 133

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes.

SEO 122

Trending Sources

Are We Risk Averse or Risk Ignorant?


First a BIG thank you to Jamie Notter and Maddie Grant for including me in their book, Humanize in their discussion of “risk” (see page 70). My contribution is that people perceive risk differently and react accordingly.

Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Humans Make Stuff Up


If you’re interested in making your organization more human, you have to be ready to face some uncomfortable facts about human beings. For example, we are messy creatures. We’re inconsistent sometimes, our attention is not always laser-like, and we make mistakes.

If Twitter Would Have Been Invented In The 80s


Last week we imagined if Facebook were invented in the 90s. This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. Video URL: [link] ].

URL 87

Stop Trying to Take the Easy Way Out

Social Media Strategery

Lazy Peep by Flickr user [F]oxymoron. I attended the PRSA Digital Impact Conference last week, and like many PR events, it had a mix of really great presentations but I also noticed the continuation of a disturbing trend throughout our profession – laziness.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

Tools 103

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 MUST READ links this week


How to Buy a Website

Techipedia: Tamar Weinberg

This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Scroll down for a special offer from Flippa! Patrick Meninga’s post a few weeks back mentioned his experiences in building and ultimately selling his website.

Buy 70

Book Review: The Social Media Strategist

Dave Fleet

“Page turner.” ” Not words you usually expect to associate with a social media book.

6 Tools That Help Bloggers Manage and Monitor Their Online Reputation


This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.

A World Gone Social

Learn how companies must adapt to survive.

Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report


This post originally appeared on Whether or not you use Blackbaud’s software, one thing you’ve got to respect is their commitment to researching what online fundraising strategies work best for nonprofits.

The New Media Diet

Twist Image

How much media can you switch through in an hour?

New Research: Americans Hate Social Media Promotions

Convince & Convert

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Get More Likes on Facebook


(Click the image above for more great advice on getting Facebook Likes from the Oatmeal). Have a great weekend. Implementation Potluck

How I’m Building My Press Distribution List

Waxing UnLyrical

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the primary aims of my position is to increase the company’s brand recognition and presence.

List 49

Photography for Social Media: 5 Detailed Tips

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

Tips 48

Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information

Bill Hartzer

Home Depot , the home improvement “big box” retailer, has been caught promoting what I call “questionable” link tactics and providing false information to their vendors.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Drug Of Content

Twist Image

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. Should brands act more like publishers? Yes, they should but we have to monitor this situation very closely. We're asking a lot of brands. We're telling brands to create content.

Infographic: How Educators Can Use Pinterest


Pinterest has gone to the classroom. The infographic below demonstrates how people in the education field can utilize the visual bulletin board platform. Pinterest allows educators to conveniently organize ideas, share information, be a resource for their students and so much more.

To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

Twitter rabbit holes can easily claim 20 minutes of my day. I click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at ranting in my office. I came across this post the other day.

The 5 Stages Of A Twitter User. Which Are You?

Absolute PA

There’s a theme among Twitter usage commonly recognised as the 4 stages of a Twitter. But there is a fifth. It’s something we refer to in the social media workshop I present with Keren Lerner at Top Left Design. Here they are: Denial. We’ve all been here.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Future of Social Media?


Tweet The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life. Simply by using your voice to check-in at a place or to get directions on a map to take you to the place you want to go to.

Mad Men 2012

Twist Image

There's a new reality show in town. and it's just for you. AMC has a new original series called, The Pitch , that looks at what it takes to be a leading advertising agency in 2012. It's a weekly series where two agencies pitch for a piece of business.

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters. You are (quite literally) the face of your brand to a variety of audiences.

Fetching Friday – Resources Mashup & My Arizona


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.