Sat.Mar 10, 2012 - Fri.Mar 16, 2012

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The Corruption of Engagement


Please welcome our newest regular columnist, Ryan Crowe. So clearly, he seemed like a perfect fit for our SocialFishing blog. He’s bound to get us thinking–and therefore, we’re calling his column Social, In Theory. . —————————– Musings on social media hiring practices and social snake-oil salesmen. Buzzword bingo.

Making the Leap from Executive to Entrepreneur

Spin Sucks

In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. I thought I had a better way. I did have a better way, but it took me five years to get the business to a point that we could do things differently. We could.

Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. But don’t be a troll. No one likes a troll.

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You Matter Manifesto


By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World. YOU MATTER. I am not telling you something that you don’t already know – Mattering Matters. But who tells you? YOU ARE ENOUGH. YOU HAVE INFLUENCE.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

SEO and Social Media for Publishers: A Low-Rent Infographic

Adam Sherk

SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. But since I lack any artistic ability and I don’t have the time to pull any meaningful data I thought I’d try something a little different.

Social Media & Diversity: 5 Must-Reads


This week we take a look at the issue of diversity in social media. Below are your 5 must-reads. Blinded by the White: Social Media and Diversity. By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so. Social Media – It’s Not Just for White Folks. You know why?

Call for Regulation In the PR Industry

Spin Sucks

Have I mentioned before that Spin Sucks? Well, Spin Sucks. Particularly in the case of The Guardian , which just published a blog post titled, “ Have You Ever Been Lied to By a PR? ” Which, apparently, was in response to a Press-Gazette blog post , by the editor , with the same title. The gist of it is all PR professionals (at least in the U.K., That’s just not true. Spin Sucks.

Buy the Book, and then We Show Up


Okay, maybe it’s not that simple, but we do offer lots of freebies (including in-person presentations and workshops) when you buy Humanize in larger quantities. These deals are designed with organizations in mind, obviously. You’ll be able to develop a focused action plan to move the needle on one of the four human elements. Why are we offering these deals? It’s a win-win.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Synchronize Online Marketing with Offline Sales

Ari Herzog

The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing anything about what you’re trying to do. In marketing speak, we call that a big hot mess. Wrong.

Pinterest: Top 4 most popular pinboard categories


As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Food is the fastest-growing pinboard category. Many of our clients have already recognized the value of Pinterest. Ciao for now!

Learn About Digital Media from Circus Performers

Spin Sucks

On Saturday night, Mr. D and I attended a fundraiser for Riverside Hospital. Our third attendance at this event, it has grown from a nice dinner put on for/by friends to nearly 1,000 people, more than $400,000 raised, and some really great entertainment. This year? A Cirque de Soleil-type troupe called the Anastasini Circus Performers. It’s magic! Get out of your comfort zone. Take some risk.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

A World Gone Social

Learn how companies must adapt to survive.

A letter from Japan


I received this this morning, and wanted to share it with you. Thank you to everyone who took part in the conversation last year and helped me put together this post about online and mobile disaster relief efforts for Japan. This is for you too. Dear Ms. Grant, It has been a year since devastating earthquake and tsunami hit in east Japan. We would like to send our sincere appreciation again today.

5 Social Media-Related Pinterest Boards To Follow


Interested in social media, but still not sure where to begin with Pinterest? Start by following these 5 social media-related boards. All are guaranteed to be educational and/or entertaining. Let’s Get Social. The Social Media Manager. Marketing + Social Media. Social Media Place. Social Media Infographics. Looking for something more specific? You can also find Facebook-related boards here.

Five Reasons to Begin Podcasting Today

Spin Sucks

Today’s guest post is written by Kristine Simpson. . It all started with Inside PR , a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich , Martin Waxman , and Joseph Thornley. And now I have become an advocate of the podcast. Extend your network by communicating with everyone. . In walks the podcast.

Are Your Call To Action Statements An Overkill?

Small Business Mavericks

If you have a web site, blog or use email marketing , and your objectives are go gain conversions, then you should be using call to action statements. The problem with some websites (and emails), is the way the page is written to kill those call to action statements. So how do you ‘kill’ a call to action? Are you guilty of using these tactics: Overkill - having too many call to action statements can turn a reader off. I am sure you have come across sites where every paragraph seems to have a call to action. Your surrounding text should be designed to support that call to action.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on a couple of things.

Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts at the top of your page for long. All that is changing. Cover photos.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

3 Things To Be Kept in Mind To Promote “Social” Culture


Tweet “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change. Scott Monty, Head Of Social Media at Ford. When you plan to make your brand “social”, it is advisable to take a look into the DNA of your organization. – The way you talk. – The way you think. Change: Conducting Business.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Infographic: Marketer’s Guide to Pinterest


Pinterest isn’t just for amateur cooks, brides-to-be and expecting mothers. While it is female dominated this virtual bulletin board is a huge opportunity for marketers. MDG Advertising created this wonderful infographic illustrating how it should used, who’s using it and what companies are taking advantage of it. Is your business using Pinterest? If so, how are you utilizing it?

Social Service: It Takes a Village

Spin Sucks

Today’s guest post is written by Beth Kribs-LaPierre. In 2007, Valeria Maltoni of Conversation Agent wrote a blog post titled “ Customer Service is the New Marketing.” ” In her post, she suggested interruption marketing is broken and that we are still figuring out how to do the permission part. Bad customer service represents the single greatest risk to today’s brands.

The Sales Association Launches SalesProCentral


The Sales Association has unveiled SalesProCentral generously sponsored by Leads360. The Sales Association is the premier professional society dedicated to sales and business development professionals. They are happy to launch SalesProCentral as an industry resource for their members and for non-members alike. B2B Response Databases: Which is Best? B2B Sales? They Could Be Called B2P Sales!

How Lowe’s Integrated Pinterest to Their Facebook Page


Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert , and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you have a conversation with any WordPress developer, they’ll likely tell you that less is more when it comes to plugins. Digg Digg. All in One SEO Pack.

Gin and Topics: Customers As Muppets and PR Are Not Liars

Spin Sucks

Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. He thinks I’d do the former. He’s probably right. So I don’t know. For 14 years. This kills me.

Social Ads are 55% More Memorable [Study]


One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [.]. Social Media

Nielsen Report: Blogs Still on the Rise | ClickZ

); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Media. Mobile. Search.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.