Dave Fleet
JANUARY 9, 2012
For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set). The Book of Lost Things.
Jason Yormark
JANUARY 11, 2012
It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to.
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Mindjumpers
JANUARY 10, 2012
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group.
Waxing UnLyrical
JANUARY 11, 2012
Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.
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SocMed Sean
JANUARY 7, 2012
Yes…I’m a bit of a social media geek and I work with a bunch of social media geeks too. The team understands that social media is about people. It’s about creating and maintaining individual connections. It’s about learning about someone and making a difference in their life. And one of the ways the team practices what they preach is by celebrating the important events in each others’ lives.
Jason Yormark
JANUARY 13, 2012
A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Most folks will usually side on how the numbers do not matter, and what’s more important is engagement, conversions, and whether those connections actually result in contributing to business results.
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Waxing UnLyrical
JANUARY 13, 2012
A few months ago, I came across Nancy Davis ‘ Letter to my Younger Self. It was very touching, and I promised her I would write such a post myself. Seeing as how my birthday is approaching (Sunday!), this is it. Dear 18-year-old Shonali, Right now, you’re wondering if your life is over, now that you’re almost out of your teens. As your 40-something self, I can tell you that it’s not… in fact, in terms of experience, you haven’t even been born yet.
SocMed Sean
JANUARY 11, 2012
Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. I already had an iPad, so I knew how great these devices were and when my wife and I decided to get my daughter (who is a voracious reader) a tablet, I felt like it would be an easy decision.
Adam Sherk
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page.
Direct Marketing Observations
JANUARY 12, 2012
Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.
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Waxing UnLyrical
JANUARY 10, 2012
Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally. You’ll run out of energy if you do this. Here are 6 more tips on how to manage negative comments: Listen to what is being said.
SocMed Sean
JANUARY 8, 2012
2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. What started as a review of the StripGenerator social network (a social network for people who like to create comics), quickly turned into a fun, entertaining passion for converting real-life social media conversations into humorous art.
Firebelly
JANUARY 10, 2012
Over the next 6 weeks we will be sharing 6 tips on Facebook page management. The first tip is about content and conversation. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans. Conversations should be inclusive, relevant and influential.
Direct Marketing Observations
JANUARY 10, 2012
I coach. I’ve coached for a number of years spanning every sport from basketball to baseball and I have to say with utmost confidence that most of my teams have had winning records and most of my players have learned something and have had fun along the way. But…There are always those teams and those players that either don’t get it, didn’t get it, or don’t want to get it. “It” being the magic that is winning, learning, growing and having fun.
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Waxing UnLyrical
JANUARY 12, 2012
Guest post by Kirk Hazlett, APR, Fellow PRSA. I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales.
SocMed Sean
JANUARY 8, 2012
There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get socialR
Firebelly
JANUARY 11, 2012
Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Those same advocates were also much more likely to recommend the product to friends and family.
Mindjumpers
JANUARY 9, 2012
Tweet This is a guest post written by Tom Preskett. Tom works as a Learning Technologist for London Center for Leadership in Learning , Institute of Education in London, England where he facilitates the use of learning technologies. He has a special interest in using social media for learning and blogs. You can read his thoughts on his blog called Learning Technology Learning.
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Techipedia: Tamar Weinberg
JANUARY 11, 2012
This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. The normal response is, HELP! But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.
Socialized
JANUARY 12, 2012
I had a quick hint for public speakers and speechwriters on how to make a speaker more statesmanlike. Don't have important people make "housekeeping" remarks, like: I'd like everyone to thank our sponsors There's a great buffet at the back of the room Don't forget to attend those birds-of-a-feather sessions this afternoon Drop by.
Firebelly
JANUARY 12, 2012
Whether this is the first time you’re reading our blog or you’re a regular reader – let me thank you! yeah it's pictures of me - I'm over it. It means a lot to us to know that people (like you) are reading. We invest a great deal of time and effort (and some money) in producing quality content. We write for a variety of sophistication levels – but our work is best intended for a person involved with marketing communications that has an understanding of the value t
Webbiquity SMM
JANUARY 12, 2012
TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report. Each report will highlight a selection of the best social media posts from leading authors published the preceding month. The inaugural report includes posts from authors such as marketing agency veteran Drew McLellan ; Marc Meyer , digital and social media strategist at DRMG; and author, speaker and SVP of Social Strategies at Social 5150 Neal Schaffer.
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Kikolani
JANUARY 11, 2012
This is a guest post by Richard Adams. There are literally tens of millions of blogs online and yet only the tiniest fraction of them really make their owners any significant income. While there’s nothing wrong with simply starting a blog for pleasure or as a networking tool, for those people considering trying to make money blogging there are a few home truths you need to be aware of which you might not have considered before.
Small Business Mavericks
JANUARY 8, 2012
Think about commercials on television. Which ones can you just not forget? You know, the ones you catch yourself singing their theme song or repeating verbatim parts of the commercial? Those are the ones that are constantly on the TV. Every time you turn around, they are showing the same commercial again. This is a good market strategy. Yes, they are annoying to us.
Firebelly
JANUARY 13, 2012
I’m a bit late to the bandwagon, but I finally bought a Roku box over the holidays. I won’t spend the a lot of time explaining how great the device is, but I’ve already discovered so much new content. Most importantly, I’ve found so much new tech and social media-related content. To start with, you have Leo Laporte’s TWiT network.
Idaconcpts
JANUARY 12, 2012
The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay. As you can see from the intersection of Free, the results will either end in trash, rejection from designers or “try again” The reality is that in order to get some decent results you will have to be willing to provide remuneration for somebody to be interested in working with y
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Kikolani
JANUARY 9, 2012
One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. A portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to cre
Ari Herzog
JANUARY 10, 2012
Photograph by Matthew Hull. You have the right to say whatever you want online. You can say it in the comment section below or you can say it on your own blog. You can visit an internet newspaper and comment there too. But you do not have the right to expect a response. Do you know your rights? Think about your rights for a moment. Reviewing my year-old thoughts on anonymity , I questioned whether anonymity/pseudonymity was anachronistic.
Convince & Convert
JANUARY 10, 2012
Illustration by Joelle Leung Guest post. Harrison Kratz is the Community Manager at MBA@UNC, the new online MBA degree program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious.
Bill Hartzer
JANUARY 12, 2012
Google is always testing part of their interface, and I believe that this new test will most likely be one that sticks around. Google has started underlining typos in the search query field. So, when you start typing a keyword, if what you are typing is an obvious typo, then Google will underline it in red, giving you a chance to correct it. Here are a few screen captures of what this looks like: In this case, they keyword searched is the beginning of the word “hello” with several le
Kikolani
JANUARY 13, 2012
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. How to Find Out Who is Stealing Your Content & What to Do About It – Some potential link building benefits to content scrapers, how to find out what sites a
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