Sat.Dec 10, 2011 - Fri.Dec 16, 2011

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly.

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Once Upon a Time With Klout….The Final Chapters

Unspoken

Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media.

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Trending Sources

How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume?

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Set Up iCloud for All Your Apple Devices

Idaconcpts

iCloud: The New Way of Storing. With Apple’s recent innovate creation, iCloud, users now have the ability to access their documents, photos and music anywhere. What iCloud can do is simply remarkable and can be described as the new wave of technology. .

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Do You Pout About Klout? What’s The Point?

SocMed Sean

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88.

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How A Search Online Is Connected To Facebook

Small Business Mavericks

We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends.

Share Your Blog Here

Ari Herzog

This picture of two sisters and their cousin is by puravida. Every blogger wants eyeballs and new subscribers. If you’re a blogger, what do you write about? Can you describe your blog in a few sentences? What are your favorite articles to write? Do you focus your writing in a geography or to a specific reader? And, are you seeking guest contributors? All you have to do is scroll to the comment section below, fill in your real name and email address, and type in the URL to your blog.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Open Are You With Your Content?

SocialFish

Must point you to a great post/presentation by Jay Baer about the Six Stages of Content Marketing. This is an issue associations grapple with every day – and are being forced to shift their thinking about: What do we provide for free, and what is worth paying for?

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. A profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them.

How To Have An Uncluttered Website

Small Business Mavericks

How many times have we all gone to a website only to have a dozen things flying off the page at you or taking over your screen and you inadvertently click on something wrong? It happens a lot. A lot of people do not like these fly-in pages. Not everyone is computer savvy and many people don’t even know what those pages are. Users want a clean, simple and user-friendly site.

Tips for Starting a New Facebook Fan Page

Kikolani

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani.

A World Gone Social

Learn how companies must adapt to survive.

“The Best Social Media Book This Year”

SocialFish

…or so Danny Brown says. Whoo hoo! And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). Humanizing Your Business Is Your Greatest Challenge. Here’s How To Do It. NewCommBiz (Tac Anderson).

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2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives.

How to Recover From Social Media Blunders

Twist Image

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time to promote a new line of clothing , this has less to do with people and their unfamiliarity with Social Media as it does with understanding media in its entirety.

Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional ( very occasional ) $0.00 promos for your book.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad.

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Social Business Is About Actions Not Words

Convince & Convert

A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2

We The Media

Twist Image

Everything you say (and do) is being recorded and will be judged in the court of public opinion.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Clues for Writing Social Media Blockbusters

Engaging Brand

Social media is a wonderful way to engage people. Many events and many courses highlight the technology that can help you.but the key ingredient of effective social media is the content, the writing.and we can learn a lot from writers at the top of their profession.

5 Sure-Fire Signs Your LinkedIn Company Page Sucks

Shift Digital

If you are using LinkedIn to market your business online, you know how tricky it can be to set up your LinkedIn’s Company Page. Who knows if you have all the apps you should? How can you tell if people are visiting your page? Is your page fully optimized?

New Twitter | Sherrilynne Starkie

Sherrilynne Starkie

Getting Over The Lazy

Twist Image

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and shinier and brighter objects. Media has fundamentally changed. We all know this (and if you're reading this, you're smack dab in the middle of it).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Do You Know Why You Blog?

Kikolani

This is a guest post by Tim Brownson. I suspect that as you are reading a blog like Kikolani, if you’re not a blogger as such, you’re at least interested in blogging. Even if you’re not though and your merely passing through, bare with me, because the information I am about to share with you is equally useful to everybody.

Zuckerberg vs Google

Idaconcpts

Meanwhile at Facebook HQ… (click for larger image). Social Media joy of tech joy of tech facebook zuckerberg comic zuckerberg versus google zuckerberg vs google

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time.

Social CRM Use Case 6: Retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 6th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.