Sat.Dec 10, 2011 - Fri.Dec 16, 2011

Trending Sources

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly.

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Once Upon a Time With Klout….The Final Chapters

Unspoken

Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media.

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Five Ways to Deal with Negative Online Comments

Spin Sucks

When I speak , it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” ” The fact of the matter is, people are already saying bad things about you.

How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us.

Why Twitter Does Not Promote Friendship

Ari Herzog

Photo by hotblack. In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” ” Unlike Facebook which requires you to be friends with me for me to be friends with you, Twitter enables you to follow my tweets without my obligation to follow you.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives.

Five Tips for Preparing for 2012

Spin Sucks

I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. A really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Set Up iCloud for All Your Apple Devices

Idaconcpts

iCloud: The New Way of Storing. With Apple’s recent innovate creation, iCloud, users now have the ability to access their documents, photos and music anywhere. What iCloud can do is simply remarkable and can be described as the new wave of technology. .

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Share Your Blog Here

Ari Herzog

This picture of two sisters and their cousin is by puravida. Every blogger wants eyeballs and new subscribers. If you’re a blogger, what do you write about? Can you describe your blog in a few sentences? What are your favorite articles to write? Do you focus your writing in a geography or to a specific reader? And, are you seeking guest contributors? All you have to do is scroll to the comment section below, fill in your real name and email address, and type in the URL to your blog.

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How Open Are You With Your Content?

SocialFish

Must point you to a great post/presentation by Jay Baer about the Six Stages of Content Marketing. This is an issue associations grapple with every day – and are being forced to shift their thinking about: What do we provide for free, and what is worth paying for?

How Chicago Cabbie Grows Business Using Social Media

Spin Sucks

Today’s guest post is written by Lisa Gerber. . My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives.

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A World Gone Social

Learn how companies must adapt to survive.

How A Search Online Is Connected To Facebook

Small Business Mavericks

We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. A profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them.

“The Best Social Media Book This Year”

SocialFish

…or so Danny Brown says. Whoo hoo! And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). Humanizing Your Business Is Your Greatest Challenge. Here’s How To Do It. NewCommBiz (Tac Anderson).

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Disclosure and Ethics In PR

Spin Sucks

Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Have An Uncluttered Website

Small Business Mavericks

How many times have we all gone to a website only to have a dozen things flying off the page at you or taking over your screen and you inadvertently click on something wrong? It happens a lot. A lot of people do not like these fly-in pages. Not everyone is computer savvy and many people don’t even know what those pages are. Users want a clean, simple and user-friendly site.

Tips for Starting a New Facebook Fan Page

Kikolani

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani.

Do You Pout About Klout? What’s The Point?

SocMed Sean

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88.

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Cross-Domain Tracking In Google Analytics

Spin Sucks

Today’s guest post is written by Tim Frick. Google analytics offers a wealth of tools for tracking website performance. But what if the most important site functions—such as e-commerce, donations, event registration, or ticket purchases—take place on another site?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time.

How to Recover From Social Media Blunders

Twist Image

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time to promote a new line of clothing , this has less to do with people and their unfamiliarity with Social Media as it does with understanding media in its entirety.

New Twitter Features Summed Up

Mindjumpers

Tweet Last week, Twitter announced some major changes that will affect how both users and businesses use and spend time on the site.

#FollowFriday: Ken Jacobs

Spin Sucks

Alright ladies and gentlemen. I have a special treat in store for you today. For those of you who don’t already know Ken Jacobs , please allow me to introduce him to you. I met Ken at Counselor’s Academy several years ago when he walked up to me in the food line and introduced himself.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional ( very occasional ) $0.00 promos for your book.

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Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad.

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Social Business Is About Actions Not Words

Convince & Convert

A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world.

An Open Letter to WordPress Experts

Spin Sucks

Today’s guest post is written by Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.