Dave Fleet

NOVEMBER 21, 2011

Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice.

Social Media 413

Social Media ROI Report Sentiment 413

SocMed Sean

NOVEMBER 22, 2011

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

Social Media 278

Social Media Case Study Class Education 278

Firebelly

NOVEMBER 19, 2011

Jonathan is a tremendous networker and advocate of social media marketing. Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry. I’ve been extremely impressed with his efforts in this space and utilizing social media marketing to help build his business.

Social Media 254

Social Media Training Discount Industry 254

Jason Yormark

NOVEMBER 21, 2011

When the web exploded onto the scene roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities.

Social Media 254

Social Media Conference WordPress Research 254

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Mindjumpers

NOVEMBER 22, 2011

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? To answer this question Weber Shandwick partnered with Forbes Insights to conduct a survey among 1,900 senior executives with digital responsibilities in 50 countries worldwide to identify what makes the

Brands 240

Brands Class Survey Reputation 240

SocMed Sean

NOVEMBER 20, 2011

Every once in a while, a friend, colleague, or client will ask how to improve their blog so they can get more traffic. Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. Sometimes, when I ask whether they are consistently analyzing their previously published content and re-shaping their future content, I get a response like “well…I’m making sure that my titles and content are stuffed full of k

Engineering 230

Engineering Tips Construction SEO 230

Jason Yormark

NOVEMBER 21, 2011

When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities.

Social Media 249

Social Media Conference WordPress Research 249

Waxing UnLyrical

NOVEMBER 23, 2011

Guest post by Mary Barber. “I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe. I feel the same about those who say they “would like to” do things. Think about it and I’m sure it will bother you as well.

Energy 209

Energy Sentiment Flickr Consultant 209

SocMed Sean

NOVEMBER 19, 2011

For a while now, I have been hearing stories about how other bloggers are getting great traffic results from StumbleUpon. I admit it, though, I’m a bit late in the game to gleaning the true value of StumbleUpon. Until recently, I just saw it as another social bookmarking tool like Digg , Delicious , or Reddit. And while each of those are important to helping you in your blog distribution plan, I treated StumbleUpon as just another place to submit a bookmark to my site so I could create an

StumbleUpon 211

StumbleUpon Blogger Delicious Social Bookmarking 211

Mindjumpers

NOVEMBER 25, 2011

Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom.

Campaign 203

Campaign Facebook YouTube Groups 203

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Firebelly

NOVEMBER 23, 2011

We hear this question all the time. “What are the best days and times to update my brand’s Facebook page?” Before I share our response, let’s look at what various studies & reports across the web have to say. Best days and times to update your Facebook page. Saturdays at Noon. Weekends and off-peak hours from 2pm to 5am. 8pm weekdays and 11am on Saturday.

Facebook 192

Facebook Study Communities Report 192

Waxing UnLyrical

NOVEMBER 21, 2011

Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian.

Klout 207

Klout CPI Foursquare Influencer 207

Justin Levy

NOVEMBER 25, 2011

Making anything a routine is hard. This becomes harder as the demands on our time increase. And with increased demands on our time come increased stress to accomplish it all and it becomes easy for things to fall off of our plates, even when we have the best intentions. It can feel like you’re in a never-ending struggle of trying to always make something in your life a routine.

Project 162

Project Travel Process Examples 162

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a

Data 182

Data Nielsen Buy Loyalty 182

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Firebelly

NOVEMBER 21, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot.

Social Media 168

Social Media Case Study Social CRM Study 168

Waxing UnLyrical

NOVEMBER 24, 2011

Guest post by Lisa Gerber. A couple weeks ago, Erica Allison blogged about focusing your online efforts where your sources of revenue are located. I agree, and commented wholeheartedly to that effect. I mentioned that the friendships we build along the way are the icing on the cake. In honor of Thanksgiving, I wanted to talk about that icing on the cake; not about business development.

Avatar 188

Avatar Meeting Conversation Twitter 188

Akamai Marketing

NOVEMBER 25, 2011

What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience I had last week with you. I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me?

Social Media 156

Social Media Engagement Company Social Networking 156

Sherrilynne Starkie

NOVEMBER 19, 2011

319

319

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Firebelly

NOVEMBER 22, 2011

Have you set goals? Do you know what your audience wants? Rodin's "The Thinker" depicts a man in sober meditation battling with a powerful internal struggle. Source: Wikipedia. Now that you have determined to venture on a blogging track to reach your customers and audience, it’s a good idea to identify motives for the blog. As with any marketing plan, it is essential to ask “Why are we going to try this?

Wikipedia 151

Wikipedia Social Media Marketing SEO 151

Waxing UnLyrical

NOVEMBER 25, 2011

Change is a-coming. I was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger.

Team 185

Team Construction Overview Flickr 185

Kikolani

NOVEMBER 21, 2011

As I recently mentioned in my BlogWorld recap , I met Leo Widrich , one of the guys behind the Buffer App for Twitter sharing. Now as many of you might know, I’m a huge fan of HootSuite for my Twitter management needs. For the longest time, I have heard people raving about Buffer, but I figured I didn’t need another app to schedule tweets since I could already schedule tweets in HootSuite.

Bookmarklet 167

Bookmarklet Review HootSuite Tools 167

Ari Herzog

NOVEMBER 21, 2011

Leaves by grafixar. Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. Tyson Goodridge quit his sole proprietorship and joined Acsys as its social media director. He recollects: A while ago, I starting asking myself some simple questions. Am I scalable? Is this business model sustainable? What is my experience and skill set worth on the open market?

Policies 156

Policies Skills Class Survey 156

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Socialized

NOVEMBER 25, 2011

I was reading an article on Pravda's web site, and this window popped up: When I was in journalism school there was still a thing called the Soviet Union. The two Soviet house newspapers were Pravda (The Truth) and Izvestia (The News). The old joke was "There's no news in The.

Journal 140

Journal News Sites 140

Waxing UnLyrical

NOVEMBER 22, 2011

Guest post by Jen Zingsheim. Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. His Twitter account has more than 8 million followers, and perhaps most surprisingly to some, he has been the one tweeting. Until recently. After tweeting out an amazingly ill-informed defense of Penn State coach Joe Paterno (Mr. Kutcher says he was unaware of the scandal surrounding the firing, and assumed it was due to “football related issues”), he decided to turn over the m

Engagement 175

Engagement Hubspot Analysis Social Media 175

Sherrilynne Starkie

NOVEMBER 22, 2011

294

294

Kikolani

NOVEMBER 23, 2011

If you are a blogger trying to make money online and the recommended powerful ways to make money with advertising, affiliate marketing, and creating products is not working out for you, then you need to focus on doing something you’re already probably good at – creating content. Writing is my number one source of income that has been a result of my blogging activities.

RSS 155

RSS How To Affiliate marketing Sample 155

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Adam Sherk

NOVEMBER 21, 2011

Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle p

Publishing 130

Publishing NoFollow Brands Real Estate 130

Justin Levy

NOVEMBER 25, 2011

Making anything a routine is hard. This becomes harder as the demands on our time increase. And with increased demands on our time come increased stress to accomplish it all and it becomes easy for things to fall off of our plates, even when we have the best intentions. It can feel like you’re in a never-ending struggle of trying to always make something in your life a routine.

Project 124

Project Travel Process Examples 124

Idaconcpts

NOVEMBER 21, 2011

When the topic of SEO (search engine optimisation) is discussed many people automatically think about optimising for Google and do not really think about Yahoo or Bing. One of the main reasons for this is tat Google does make up a vast amount of the total search traffic in the world while Yahoo and Bings percentages are much smaller, however there might be missed opportunities for many small and medium sized businesses by not devoting any time to the other search engines.

Yahoo 136

Yahoo Forums SEO Engineering 136

Kikolani

NOVEMBER 24, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and mo

Mashup 146

Mashup Resources Press Release Adsense 146

Convince & Convert

NOVEMBER 21, 2011

In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile. What wine to serve for Thanksgiving is a tricky question, as the holiday table replete with savory and sweet options is an Ellis Island of tastes, making for a tough wine pairing. This year, instead of hoping to get it just right, I’ll be serving a wine that has the best aspects of Thanksgiving (family, friends, socializing) built right int

Products 139

Products Social Media Smart Phone SMS 139