If you’re going to create a social media presence, or your going to have a social media strategy, it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they? Everything has a purpose or should have a purpose-this includes social media. The difference is, creating a presence in social media   requires little or no effort. Thus the expectations and assumptions would be “Well if it’s that easy to set up-it must be that easy to make it work…”

Notice I said a presence. Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post.

How are you going to monetize that? At the end of the day, that’s what really matters here. Management wants to know. What’s your plan to monetizing your social media efforts?