Dave Fleet

OCTOBER 5, 2011

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To quote the post: “Divide the total revenue generated via social efforts by the number of social media fans and followers, and you get a per-fan/follower value.” There you have it – your

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Influencer ROI Metrics Klout 321

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.

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Jason Yormark

OCTOBER 3, 2011

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. But not so fast. Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs.

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Waxing UnLyrical

OCTOBER 4, 2011

It’s been just about a month since I told you WUL’s publishing schedule would be indefinitely halted. Well… I’m back! More or less, that is… Many of you have asked, so here is what happened and how the last month went. Remember I told you I had to undergo a laparotomy (that’s abdominal surgery, where they cut into your tummy, not fun) to have a mass on one of my ovaries removed.

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Social Media

Dave Fleet

OCTOBER 4, 2011

Tweet. I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. What’s more, the traffic to this post is continuing to rise over time.

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Firebelly

OCTOBER 7, 2011

Community makes your who you are image credit duncan alney (c) 2011. Part 1 of 2: teenage perspectives on community and trust. While community can be experienced in countless ways, the meaning of community might be pretty universal. This was definitely clear to me yesterday – as I was at Westfield High School’s “Entrepreneurship 101” class (the second session to be exact) – interacting with kids between the ages of 14 and 18 – and their visionary teacher Lauri Russo.

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Jason Yormark

OCTOBER 6, 2011

I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement. Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin.

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Sysomos Social Media Radian6 Engagement 209

Waxing UnLyrical

OCTOBER 5, 2011

Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” And I might even throw in a “Baloney!”. OK, I don’t really say that, but I want to.

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Techipedia: Tamar Weinberg

OCTOBER 4, 2011

This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff. As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” Social media is an ideal platform to carve out a niche and own y

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Social Media How To Authentication Social Bookmarking 195

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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Social Media

Josh S Peters

OCTOBER 4, 2011

There is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right? It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web.

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Airlines Comparison System Travel 172

Waxing UnLyrical

OCTOBER 6, 2011

Guest post by Thursday Bram. A while back, my dad asked me if he should be on Twitter for his business, which involves liquidating furniture. I flat out told him no. Not every audience is on Twitter. In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to

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Social Media Platform Tips MySpace 203

Firebelly

OCTOBER 6, 2011

The unfortunate death of Apple’s CEO and industry icon Steve Jobs took everyone by surprise, even those who were expecting it. The amount of sympathy and condolences expressed over social media may have a hit a new high, with at one point over 17% of tweets referencing his life and his death. Apple may not have been a one-man-show behind the scenes, but there’s no argument that Steve Jobs not only shaped the company, but shaped the world of technology today.

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Sherrilynne Starkie

OCTOBER 1, 2011

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Social Media

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one. I didn’t get a standing O from my daughter however.

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Waxing UnLyrical

OCTOBER 7, 2011

Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool.

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Influencer Flickr Analysis Hosting 163

Social Media Marketing

OCTOBER 7, 2011

I was recently introduced to a compact guidebook for businesses trying to get a sense of Twitter. The microblogging site that allows you to update in no more than 140 characters at at time is deceptively complex and nuanced - especially for a newcomer. This short guide, entitled Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr.

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Firebelly

OCTOBER 4, 2011

Facebook users have been very vocal about how much they hate all the changes. Well, let’s drop a truth bomb. There are more to come — and soon — and there will always be changes. Technology is not cyclical, so it constantly updates and adapts to user needs. Users argue Facebook is doing everything but adapting to their needs, but that is the intention.

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Notification Facebook News Communities 147

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Social Media

Direct Marketing Observations

OCTOBER 3, 2011

Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques.

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Applications Social Networking Sites Buy 148

Sherrilynne Starkie

OCTOBER 5, 2011

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Social Media Marketing

OCTOBER 1, 2011

Often times, we use humor to find common ground. An observational comic can take the everyday mundane things and makes make them seem funny with a unique spin. Or slapstick teams use physical gaffes to go for the primeval notion that when someone else gets hurt, we laugh. Comedy on the heels of tragedy helps forge a bond for those who have suffered together, in an effort to pull them through.

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Kikolani

OCTOBER 3, 2011

Here we are, four weeks out from Blog World Expo in Los Angeles starting November 3rd. Is it too early to start getting ready? Some would probably say yes, but I don’t think so. Last year I wrote a post about getting ready for your first BWE , and since I now have a little BWE experience, I thought I would revisit that list and highlight the main items of importance. 1.

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Social Media

Bill Hartzer

OCTOBER 3, 2011

If you own domain names, then you are inevitably going to have answer the question: should I renew this domain name? Well, as someone who owns a considerable amount of domain names, I frequently have to make that decision on a regular basis–and have come up with my own internal checklist that helps me decide whether or not I should renew a domain name.

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Domain Name CPC How To Engineering 156

Idaconcpts

OCTOBER 3, 2011

It is not always easy to find a good restaurant: a restaurant that is not only convenient, but also appropriate to your tastes for a particular evening. Many apps are being developed for iPhone and other smart phones that can find you restaurants, cafes, and places to shop for something special. You can also get directions to get there. Here are 4 great iPhone apps for choosing a restaurant.

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iPhone Smart Phone Price Review 139

Social Media Marketing

OCTOBER 5, 2011

Steve Jobs has died at the age of 56. His life's work at Apple literally changed the face of the earth. Undoubtedly, he'll go down in history alongside the likes of Alexander Graham Bell, Thomas Edison and Henry Ford. Let's remember Steve in his own words, " How to live before you die ," in his Stanford Commencement speech of 2005: R.I.P. Steve Jobs.

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Apple How To 165

Convince & Convert

OCTOBER 4, 2011

One of my favorite Twitter add-ons is Buffer , an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer also works for Facebook). For people like me that do a lot of curation via Twitter, this is a real workflow advantage.

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Social Media

Bill Hartzer

OCTOBER 7, 2011

Most likely a result of Facebook having sued a whole lot of cyber-squatters recently, Facebook has recovered 44 domain names that are typos of the Facebook brand. As you might recall, if you are a regular reader of my blog, I previously reported about Facebook suing a group of domain name cyber squatters , people who owned typos of the Facebook.com domain name.

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Idaconcpts

OCTOBER 1, 2011

A new report by Margaret Lyons at New York puts today’s successes in perspective by comparing their ratings to numbers for (relatively ho-hum) series that aired not too long ago. Here are some sobering stats to put today’s TV in perspective. Before: 35 million. Number of viewers who tuned in for the premiere of Veronica’s Closet, Kirstie Alley’s short-lived and widely dismissed sitcom, in 1997, according to New York — almost double the viewers of 2 Broke Girls.

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The Social Media Incubator

OCTOBER 4, 2011

You’ve heard that social media is not just a toy, but can be an effective way to promote your business. However, it’s very possible that the last time you were on Twitter you saw a tweet from a friend talking about eating a PB & J sandwich for lunch. Or maybe your last venture on Facebook showed a post saying, “I know only my true friends will repost this in their status….are you a true friend?

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Social Media Small Business Study Twitter 100

Convince & Convert

OCTOBER 2, 2011

I love the strategy of Seth Godin’s Domino Project , which is reinventing the publishing business by making hard cover books easier to find, remember, and digest (the average Domino book contains fewer than 100 pages). The most recent Domino book to be published was by Godin himself, and unfortunately I didn’t find it particularly good. Called We Are All Weird , it’s a somewhat haphazard treatise on the rise of the individual, and the notion that modern society enables us to em

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Bill Hartzer

OCTOBER 7, 2011

By Andy Havard. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. Marketers, bloggers, brands and businesses worldwide are always looking for engaging new ways to connect with their audiences, and social media platforms seem to be the latest way of doing so. Wealthy corporates will swear on making use of advertising space on such sites to boost conversion rates and improve website traffic, but what good is that to the little guys?

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