Sat.Aug 27, 2011 - Fri.Sep 02, 2011

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You Don’t Need To Know Everything

Dave Fleet

Tweet. I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun working with a new team – once again, spread across different offices. Last week, I made a trip down to our DC office to meet with several of them. You know what I did down there? I learned. I sat with each member of the team there and asked them what they did on a day-to-day basis; how they saw themselves within the team; what was going well and what wasn’t,

Meeting 342
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#MyBootcamp Update: Month One

Waxing UnLyrical

It’s been a month since I embarked on redefining my life from the inside out – getting healthy and fit – with Grant Hill. One month since I’ve been getting up at 5 am every day (well, every weekday, I sometimes sleep in a little on the weekends) to get my butt kicked in what is aptly called #mybootcamp. Those of you who were kind enough to comment and cheer me on (thank you!

Exercises 257
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Autumn Transitions

Adam Cohen

It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. Today I am excited to share that I am starting a new position that allows me to focus on doing just that.

Flickr 255
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14 Guiding Principles of Social Media

Direct Marketing Observations

I live in Florida and hard times are visible everywhere. I’ve seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement. This extends to the houses in my neighborhood, the families that occupied them, and the jobs that the people who lived in them once had. All Gone. Empty. It sucks. I know some of these families.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 ways to use psychology to lure web customers. By Mark Schaefer I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet marketing. Here are a few ideas to ”psych” your visitors into spending more time on your website and your blog.

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Austin Beckons

Waxing UnLyrical

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. 2. I remember the first year I paid attention to SxSW. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals.

Proposal 241

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August 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 317
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When In Doubt, Turn To Twitter

Firebelly

When my office did a “shaky dance&# last Tuesday afternoon, I couldn’t tell if what I had felt was real. I didn’t turn on the TV. I didn’t even turn to an online newspaper. I picked up my Blackberry not to text, but to click on my friendly blue bird icon and asked, “Did anyone else in Midtown just feel that shake or do I just need to eat lunch?

Twitter 192
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Public Relations: It’s Not Kid’s Play

Waxing UnLyrical

As I was on a treadmill the other day (working to get back to my “fighter’s weight&# ) I found myself noticing the little things all around me. This is what happens to me once the endorphins begin to kick in and I’m not breathing too heavily (I wasn’t in a boot camp session that day)…. a leg extension machine sticking. the frayed edges of a stair-stepper. some meathead staring at himself *way too long*. the syncopated rhythms of other runners on their treadmills. … and the photo at the st

Journal 198
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It’s the little things

Direct Marketing Observations

Why do we work? Why do we smile? Why do we cry? Why do we wake up every day? I found this “card&# in a pile of papers on my desk… Apparently, the things that matter are the dog getting walked and winning a baseball game. Actually the things that matter is the little critter that made this card.

SEO 143
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook turns off daily deals | Sherrilynne Starkie

Sherrilynne Starkie

Facebook 308
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3 Ways Facebook Attracts An Older Crowd, How Google+ Can Catch Up

Firebelly

While it may be criticized for every step it takes, Facebook is very well known for doing one thing especially well: attracting a whole new crowd to the internet. The baby-boomer crowd was never strongly into the internet or technology in general before around 2006. Since then, Facebook has been infiltrated with moms, grandmas and people from every generation.

Google 185
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A Primer on TweetLevel

Waxing UnLyrical

Guest post by Jonny Bentwood. TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Resting behind the methodology are several key insights: Influence without context is irrelevant.

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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

This is a guest post from Mukund Mohan. When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Chris Brogan , Louis Gray , Mashable ( Jennifer Van Grove ), TechCrunch ( Jason Kincaid ) and Brian Solis covered us over 2 days.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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10,000 Hours to Living on Purpose

Kikolani

Editor’s Note: It’s not often that I get a review request I can’t refuse, but this was definitely one of them. Jacob Sokol of Sensophy offered to let me share an excerpt from his new guide, Living on Purpose – An Uncommon Guide to Finding, Living, and Rocking Your Life’s Purpose and created this great video intro for it!

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Qantas Twitter trouble | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 301
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The Hurricane No One Saw Coming

Waxing UnLyrical

In all the chatter over Hurricane Irene (which, thankfully, left everyone I know as well as myself more or less unscathed), a hurricane of its own tore through the public relations world on Friday: VMS (Video Monitoring Services of America, LP) has closed its doors. For those of you who may be unfamiliar with it, VMS was the dominant video monitoring service for years.

Flickr 173
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50% off Business Tooligans interview series

Josh S Peters

I’m taking part in a Social Media Manager interview series with Jason Falls , David Meerman Scott , Trey Pennington , Aaron Strout , and 19 others. It’s a premium series filled with insights, tips, tricks, and more for Social Media Managers. The series starts today and costs $97 to get the full run plus a subscription to the SMMGR newsletter and the Social Media Manager’s Manifesto ebook (available for free using that link).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Nobody Said Social Media Should Be Simple

Convince & Convert

Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Nor are they making their own magazine ads for fun at night, while watching Real Housewives of Omaha (a new show where everyone is sensible and nobody wears makeup).

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7 steps to an effective social media plan

Janet Fouts

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. Their business will be known everywhere with thousands of avid followers and word will spread like wildfire.

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3 Practical Android Apps for Fashionistas

Idaconcpts

If you are in the fashion business or if you are one of those people that people that talk, eat and sleep fashion, then you will love these applications for your Android smartphone. When you need some guidance in what is hot and what is not and what are the best promotional products , then these applications will be ideal for you. They will allow you to miss nothing in the fashion world and you could easily share all your design ideas with others as well.

Fashion 142
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How Social Media Helped Get Top Search Engine Rankings with 2 Hours

Bill Hartzer

Today, I performed a really simple test to see if Likes from social media type websites could contribute to a top search engine ranking in the search engines. Granted, there are a lot of various factors here to take into account–but after analyzing the results, it appears that social media “likes&# contribute a lot when it comes to search engine rankings.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Google News Not Always So Great at Favoring Original Sources

Adam Sherk

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original. Today I noticed an example that is worth pointing out because you’d think Google News would be able to handle it properly.

News 121
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The Reason You Might Not Be Making Money from Your Blog

Kikolani

This is a guest post by Paul B. I suppose I could have chosen a more positive title like 7 great new ways to make money from your site , but something in my psyche is always looking to the negative, oh well. There’s a practical side to it too though. I see so many bloggers and webmasters making crazy assumptions about getting rich from the internet.

Hotels 137
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SEO vs Design

Idaconcpts

Smart bots or sexy design? We all know that some things go together better than others. So what about search engine optimisation and an attractive website? Common sense tells us that webmasters are divided into two groups; those who only want to sell things and those who just want to entertain the world and share something they are passionate about.

SEO 136
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24 Premium Domain Names for Auction on Godaddy

Bill Hartzer

After a few years of collecting, using, developing and parking domain names, I have decided to auction 24 domain names this week using Godaddy’s aftermarket domain name auctions. There are a few pharmacy-related domain names, including DallasPharmacies.com, AirportPharmacies.com, and even AustraliaPharmacies.com. There are a few others, including Tyler-Texas.com (a great geo domain name of a fairly large city in East Texas) as well as a great Search Engine Marketing / Pay Per Click domain

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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6 Takeaways From 23 Years as a Consultant

Convince & Convert

This is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning. I write a lot about the importance of humanization here at C&C, so in an effort to follow my own advice, I repost the interview here, hoping you’ll learn something about me you didn’t know. ——————– I am what the professional sports community would call an “old” 41 years old.

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Questioning Why I Still Use Twitter

Ari Herzog

Photo by darnok. Bill Dorman and Shonali Burke probe into the efforts of friendship and internet relations. Shonali expands: Whether you’re using social media for personal reasons or business, there’s nothing like carefully nurturing relationships, especially those that start with an @. The @ is the opening door; when we get invited to walk through it, that’s when we know we’re friends.

Questions 121
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Is Groupon a Good Incentive for the Small Business Owner?

The Social Media Incubator

Groupon is The Small Business Owner’s “First Time Home Buyer’s Incentive.&# Sure, the First Time Home Buyer’s Incentive increased the sales of new homes to first time home buyers last year – up until it expired. Now, sales of homes to first time buyers are down, and it’s contributing to the overall housing crisis. Is that a huge surprise?

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Google Plus and personal privacy

Janet Fouts

This post showed up on Google Plus on Saturday from journalist Andy Carvin , and I think it raises quite a few flags for anyone thinking about using Google products, including Google Plus. Andy Carvin was at the Edinburgh International TV Festival and had an opportunity to ask Eric Schmidt, the CEO of Google how Google can justify their policy of real names only on the Google Plus service when using real identities could put people at risk.

Privacy 118
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5 Reputation Management Lessons from Prince, Dell and Beyond

Convince & Convert

Excerpted From Welcome to the Fifth Estate Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced.