Dave Fleet
AUGUST 22, 2011
Tweet. Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice.
Waxing UnLyrical
AUGUST 23, 2011
This post has been sitting in my dashboard for quite a while. Before I started writing it, though, it was just a lonely title, somewhat like a bemused shepherd who’s waylaid his sheep, and is wistfully whistling for them to gather (hey, nothing wrong with a shepherd whistling, is there?). You see, I just couldn’t find the right hook for it.
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Adam Sherk
AUGUST 22, 2011
Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay. That means that sites should take advantage of the opportunity to increase clickthroughs to those pages by optimizing their META description tags in a slightly different wa
Mindjumpers
AUGUST 24, 2011
Tweet. The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. Not only is it a great platform for these to connect with other users sitting across the world, but it’s also a useful community for brands to engage with their consumers.
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Direct Marketing Observations
AUGUST 24, 2011
If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. Simply put, and I’ve written about this at various points in the past, we’re all becoming social media generalists.
Waxing UnLyrical
AUGUST 26, 2011
Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Mindjumpers
AUGUST 26, 2011
Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. I will try to figure out the answers to these questions, and also make a small discussion about how brands should try to make use of these important advocates to create a positive impact on their bu
Firebelly
AUGUST 22, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. 6186 Words On Becoming A Facebook Machine. By Lori Taylor Warning: [If you’re a social media tool chaser (not to be confused with tail chaser), this post is NOT for you. This post is for only for smart people looking for real strategy and tactics you won’t have to trade their first born to implement.
Waxing UnLyrical
AUGUST 25, 2011
Well, whaddya know? After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted. Thank you for submitting your blog or website for inclusion in Alltop. We’ve added the feed to the PR topic: [link]. 4:50 am is not usually when I tumble out of bed, bursting with energy.
Idaconcpts
AUGUST 23, 2011
Entrepreneurs, bloggers, and site owners have the task of competing for business in a world-wide-web where anyone can say anything they want. This is one of the greatest and worst things about the freedom that the Internet gives users. It’s become essential for anyone conducting business online to rigidly control their image and what’s being said about them.
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Mindjumpers
AUGUST 24, 2011
Tweet Like to know – keep on reading! Last 2 days, I had the pleasure of doing a workshop together with Mike Lewis at the Bring Dialogue Conference held in Strømstad, Sweden. Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities.
Firebelly
AUGUST 26, 2011
ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. As soon as a piece of news is known by them, the reporters are expected to hit Twitter with it.
Waxing UnLyrical
AUGUST 22, 2011
Good morning and happy Monday (or good evening or good night and here’s to a great Tuesday for you, depending on where you are as you read this). You may not have noticed, but for the last couple of weeks, Waxing UnLyrical has not been publishing over the weekend. The three main reasons for this are: 1. While I love blogging, the blog community, social media, etc., more and more I’ve been feeling the need to decompress and stay offline as much as possible during the weekend (just as
Small Business Mavericks
AUGUST 24, 2011
Successful Internet marketers know you can’t stick to one tactic online and hope to succeed. You’ve got to try different things. But when you find something that works, don’t stop there. Add it to other tactics that work. Today’s post is a highlight on three online marketing tactics that have been proven to work over and over again for most marketers who try them.
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Direct Marketing Observations
AUGUST 25, 2011
We use Gmail to send email. We use Facebook to connect with our past. We use Twitter to let people know what we’re doing right now. Without technology, how would we connect with people? The phone, the written word via snail mail, and or lo and behold… face to face? What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away?
Kikolani
AUGUST 23, 2011
Over the last few months, I have been trying out the Triberr service as a way to expand my content’s exposure to new audiences and to give my followers more content from other blogs as well. Now I know some of you will remember my post awhile back about why I turned off Twitterfeed , and you may wonder if I have gone back to automating. The answer is I haven’t.
Waxing UnLyrical
AUGUST 24, 2011
Last week Marshall Sponder returned to the bi-weekly #measurePR Twitter chat. As I said when I wrote up his previous “appearance,&# this is someone who eats, lives, breathes measurement, and that always makes for a good guest. In addition, with his new book out, Marshall has a pretty busy schedule, so I really appreciated him making the time to chat with us.
Small Business Mavericks
AUGUST 21, 2011
Businesses who make their first attempt to participate in online marketing often make the mistake of choosing the wrong hosting company. It’s easy to do. There are so many hosting companies offering services and so many different types of hosting services available that it can be overwhelming to some small business owners who just want a website for their business.
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Firebelly
AUGUST 23, 2011
As many of you have already heard, “retweet&# was added to the Oxford English Dictionary this week. Social media lingo can be overheard in almost any conversation on the street, and now, it’s taking over the dictionary. The official definition is: Pronunciation:/ri??twi?t/. verb : (on the social networking service Twitter) repost or forward (a message posted by another user).
Kikolani
AUGUST 24, 2011
This is a guest post by Danny Iny , an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Traffic spikes are awesome! If you’re like most bloggers, you watch your stats daily, if not several times per day. And if you’re like most bloggers, you know how awesome it can feel to have a massive influx of traffic.
Small Business Mavericks
AUGUST 23, 2011
Take a look around at some of your favorite websites. Are they pretty? Now look at some of the most successful websites online. What do they have going for them? Here is a list of successful websites that aren’t all that pretty or do not have a great deal of graphic design work going in their favor: Google – It’s pretty simple with a white background and a search box.
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Firebelly
AUGUST 24, 2011
In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. I know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. Fanatics from city-to-city will compete to have the latte hand-crafted in their Starbucks locations one week before it is available to the masses.
Ari Herzog
AUGUST 25, 2011
The following article is written by Lior Levin. What is involved in having a successful business blog? This is a question that many companies both new and old often struggle with when deciding to start a blog. Blogging is not as easy as many think and, with all of the competition out there, it’s even harder to achieve true success. You can spend 12 hours a day working on your blog but, if you’re not doing the right things, you’ll waste your time and lose potential customers.
Convince & Convert
AUGUST 23, 2011
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. Many among the Twitterati have built their followings in large part through content curation. Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.
Josh S Peters
AUGUST 24, 2011
We’re getting closer to the final goodbye to Shuaism. The post 301 redirects are done as are the category and page redirects. All that’s left is to get the tag 301 redirects, the root domain redirect, the webmaster tools change of address completed, and to write a blog post detaileing how to move your blog from one domain to another and the move will be complete.
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Idaconcpts
AUGUST 26, 2011
As movie lovers react to Netflix plan adjustments and cost increases, a fair percentage are exploring other movie rental options. Some are trying Amazon’s Prime program in which the movie streaming is a benefit, not the main thrust. Yet others are falling back to “real world” rental businesses again. While it’s yet unknown whether those users leaving Netflix will stay away or eventually return, both Blockbuster and Redbox are enjoying increases in rental numbers and income.
Direct Marketing Observations
AUGUST 26, 2011
Flowtown – Social Media Marketing Application.
Debbie Weil
AUGUST 22, 2011
It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. Whew. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later. The Corporate Bloggging Book was released exactly five years ago, in August 2006. The updated digital edition (with a new preface, a new section on Twitter and much more) is now available on Amazon Kindle.
The Social Media Incubator
AUGUST 25, 2011
In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Now let’s look at the business side; Business-to-Business (B2B). Selling to consumers is different than selling to business professionals – for a variety of reasons. Typically a B2B sale will have a higher price tag, and your sales cycle is usually much longer, just to name a couple of differences.
Idaconcpts
AUGUST 25, 2011
The giant search engine has been skating on thin ice lately. With anti-trust probes and most people thinking the company knows too much about us already, it seems that Google’s motto of “Do no evil” is a bit hypocritical. It’s not that Google’s intentions are necessarily evil, but the perception is that they are. After all, when you are the biggest search engine in the world, you pretty much own the internet, and you know more about your users than they even know, it’s pretty easy to see why p
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