Sat.Jun 11, 2011 - Fri.Jun 17, 2011

Trending Sources

Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It , but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked again. That’s quite the statement!

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. Oops. First step is to find a passport agency that you can get to.

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Cartoon: Corporate Twitter

Dave Fleet

This made me chuckle. Recognize this picture? via the brilliant ). social media

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

What does a latte have to do with a blue key?

Janet Fouts

For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Nope, but there are places you could feed a person for a day or two on what you spend on designer coffee every morning. Quick Facts:43.3 million forcibly displaced people worldwide.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

Where Does Social Belong?

Spin Sucks

Last week, I was a guest at #bizforum , a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Led by Sam Fiorella , the chief marketing sensei at Sensei Marketing , there are a few rules: Debate, debate, and, oh, debate (but do it professionally). Following are the questions I was asked, and my answers to each. Agree/Disagree/Why?

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from Arik Hanson , Justin Goldsborough and Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped “New Media LIVE!&# Talk Show closing keynote panel. ’ Talk Show!&#

How Google’s Newest Announcements Will Affect SEO


On Tuesday, Google let loose on to the world a slew of new announcements , all changing the way users can search the web. First and foremost is Search by Image, a new feature that opens desktop searching up to the features of Google Goggles for Android phones. But the simple answer is: nothing’s changed. Google has simply introduced new ways to enter text in to the search box.

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Three Reasons Twitter Is Beginning to Suck

Spin Sucks

Times change. Often, it changes the things we most wish would stay the same. Most recently, the winds of change are touching a place that I’ve held quite dear… Twitter. I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be. Following are the top three reasons (I think) Twitter is beginning to suck. Lately? Change is inevitable.

Funny Google Search: ‘I Don’t Get Twitter’

Small Business Mavericks

Do you get Twitter? Evidently, a lot of people don’t. I know this because a screenshot on this WebProNews article told me so. The funny thing is, I had to see it for myself so I went and typed in “I don’t get&# on Google and guess what? Yep, Google Search tried to help me. Apparently, “I don’t get Twitter&# is a popular search query. I guess that means that a lot of people have heard of Twitter and tried it, but then went away scratching their heads. So then they searched Google by typing in that search query to see if maybe Google could tell them how to get it.

A World Gone Social

Learn how companies must adapt to survive.

Make Your Online Content Sharable! Best Plugins & Widgets (Free)


For an SMB, creating good, valuable content takes a lot of sweat, right? I know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing. Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons Twitter

LinkedIn Adds 3 Fun Ways to Remember Your Connections

Almost Savvy

LinkedIn doesn’t get much love in the “I can’t wait to go online and have fun with my friends&# category of social networking sites, but make no mistake – for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. The secret to networking is to actually stay in touch with many of your connections. Out of sight, out of mind.

Five Reasons the Intern Shouldn’t Run Social Media

Spin Sucks

Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Don’t believe me? Be [COMPANY]’s voice in the social space.

Who,Why & How of Twitter [Infographic]


Tweet I found this interesting infographic on which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. The infographic provides good insight into what kind of people are active on Twitter as well as the information they post or look out for. How to Use Twitter As a Marketing Channel.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Software + Silos=Trouble


The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Think about it. Capwiz recently added a Facebook feature. The result of this feature overlap?

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. That said…can we talk? Engage (a.k.a.

Three Premium eBooks

Spin Sucks

eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO&# and “Social Media Primer&# by clicking here ), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Why premium eBooks, you ask? It’s $15. It’s $19.

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Weekly Roundup: The Social Good Edition

Waxing UnLyrical

There is so much tragedy in the world. Every day, someone, somewhere is affected by it. From a social media standpoint, even if you can’t do anything physically, you can certainly earn some some social karma for yourself online. So I’m going to point you to a few different places to do just that (I hope) this weekend and beyond. 8:30 pm ET, I’d love you to join us.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

WARNING! This book drains highlighters faster than a semester of advanced college classes. Which means it’s good so go buy it now! If Olivier’s name sound familiar to you that might be due to the guest spot he has in Twittfaced. Before his solo debut he wrote a bonus chapter for Jacob Morgan and I in our first book covering this same subject. But it doesn’t stop there. Twitter.

4 Stories About Why Our Stories Matter


I’ve been a believer in the power of stories for most of my life. In fact, I came to America because I believed in the “Western&# stories that Hollywood created. John Wayne, Rock Hudson, Gary Cooper and Clint Eastwood all embodied the outrider – that rugged individual who in many ways personifies a certain essential part of being American. They are icons. We act individually.

The Bartender Economy

Spin Sucks

Today I ( Lisa Gerber ) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown ’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my phone and opened my book. There is always something to keep my attention. I watched.

Viral Campaigns: Do’s & Dont’s


Tweet Viral Marketing is one of the most talked about forms of marketing currently. While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. Thus,I thought that it would be a good idea to enlist some features, which help in creating a viral impact. ’ , which increases the number of views and shares.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Obama Sets Online Marketing High

Ari Herzog

Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner. It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign. Probably.

What Not to Do When Humanizing a Brand

Waxing UnLyrical

Guest post by Matt Krautstrunk. In the business world, professionalism is an asset. If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies. It sounds weird, eh?

Advice to Your Younger You

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox , who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis ! I think we need the Louisville Slugger again! Back to Ryan. Ahhhh. People.

Monday’s 5 Social Media Must Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. How To Use Facebook To Enchant Your Customers. By Guy Kawasaki There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. 5 Keys to Motivating Your Employee Bloggers. The Science of Sharing. 26 Tips for Adding Customer Service to Your Social Media Strategy.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.