Dave Fleet

MAY 24, 2011

This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and you begin to wonder if you’re pronouncing this thing correctly or if it was ever really a word at all. Which is all to say that I’ve been giving a lot of thought lately to share of voice (SOV) and I may have passed the threshold where it ceases to hold meaning.

Metrics 353

Metrics Widget Sentiment Resources 353

Almost Savvy

MAY 23, 2011

Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it. If you’re reading this, chances are you’re active online and chances are you’re making one of these mistakes. OK, maybe you specifically aren’t doing these things, but many of our friends are. 1.

Reputation 279

Reputation Aggregator Google LinkedIn 279

Mindjumpers

MAY 25, 2011

Tweet The blog called SingleGrain already imagined how the world would look like without Google , but now the time has come to look at Facebook. In this relation they have compiled this infographic that looks into different Facebook stats: how much time do we spend on Facebook, which countries have the most users and so on. It is of course one of the many infographics looking at Facebook, but in my opinion it is always interesting to have the scope of Facebook illustrated visually.

Facebook 272

Facebook Course Advertising Google 272

Jason Yormark

MAY 26, 2011

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 hours of video are uploaded every single minute (100% increase year over year). -142.7 million unique viewers per month. So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy?

YouTube 262

YouTube Social Media Strategy Microsoft 262

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Social Media

Dave Fleet

MAY 25, 2011

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients.

Compete 277

Compete Quantcast Sample Samples 277

Almost Savvy

MAY 25, 2011

Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I’m often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore? My own criteria may or may not be a fit for you, but here’s my best attempt in articulating my very unscientific process: I’m kind of picky.

Facebook 268

Facebook Guidelines Social Networking Social Media 268

Buzz Marketing for Technology

MAY 25, 2011

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself? In my mind this is the reason why the CMO tenure is a tender 22 months because they aren’t able to find a way to deliver meaningful results.

ROI 238

ROI Social Media Conference System 238

Waxing UnLyrical

MAY 24, 2011

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.

Social Media 227

Social Media Metrics Flickr Industry 227

Firebelly

MAY 25, 2011

We’ve all heard that sitting is going to kill us, yes? No? Oh, well let me terrify enlighten you. I’d tell you to sit down for this news, but well…you’ll see. Click to embiggen. Scared yet? *looks down at the chair I’ve been sitting in for…oh god I’m going to die*. I’m a fidgeter to begin with, but I’m also a reader and I have an unhealthy love for my dvr, so combined with work I can sit a lot during any given day.

Delicious 219

Delicious News Company 219

Mindjumpers

MAY 26, 2011

Tweet 6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. “Broadcast yourself&# it said and really it did broadcast everything imaginable under the sun. Today, amidst its birthday hustle, YouTube announced 2 new landmarks: users are now uploading more than 48 hours of video footage per minute, and accounting for more than 3 billion videos per day!

YouTube 215

YouTube Foursquare Statistics Google 215

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Direct Marketing Observations

MAY 25, 2011

Just saying that out loud sounds crazy but check this out. So let’s get this straight. If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? I think so. It means so long as you keep rewarding the customer- they will be your customer for life.

Loyalty 207

Loyalty Brands Products Facebook 207

Waxing UnLyrical

MAY 25, 2011

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters.

Marketing 224

Marketing Small Business Sports Flickr 224

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

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B2B Social Media Case Study Study 190

Mindjumpers

MAY 24, 2011

Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures.

Campaign 203

Campaign Social Media ROI How To 203

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Social Media

Firebelly

MAY 26, 2011

There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. 1. Keep it it Real (a.k.a. Authentic). I’ll take unpolished sincerity over sophisticated slickness any day. In fact, I’d like to say I live that way. 2. Consistency. My wife’s company, Air-Tan, is a model for consistent marketing with measurable results.

Authentication 185

Authentication Eventful Conversation Company 185

Waxing UnLyrical

MAY 23, 2011

The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.” It is an Americanism of which I am proud because it provides English speakers with a word we really, really needed.

Social Media 202

Social Media Case Study Flickr Project 202

Small Business Mavericks

MAY 21, 2011

Small business owners all over the world are ga-ga over Facebook, and particularly Facebook Likes. But what’s the big deal? Are they really worth that much? According to one marketer, if someone “Likes&# your Facebook page, then they are over 90% likely to never look at it again. But what if that number is exaggerated and it’s only 45%?

ROI 186

ROI Small Business Newsletter Cost 186

Mindjumpers

MAY 27, 2011

Tweet Tuesday this week, the deal between Twitter and Tweetdeck was sealed. There have been rumours of the acquisition for several months now, but finally it was made official: Tweetdeck will be joining Twitter. The price of the acquisition was not disclosed, but according to Mashable , the price has been reported to be around 40 million dollars. Tweetdeck has so far existed as one of the leading third-party Twitter desktop applications.

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Tweetdeck Twitter Applications iPad 199

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Social Media

Socialized

MAY 23, 2011

Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need.

Social Media 169

Social Media 169

Waxing UnLyrical

MAY 27, 2011

This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. (For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.).

Brands 177

Brands Vocus Blogosphere B2B 177

Firebelly

MAY 24, 2011

Today’s YouTube Tuesday post shows what happens when Diesel clothing stores in Madrid bring Facebook’s “like&# button into the real world. Which, surprisingly, is not just people shouting “LIKE!&# at things they do indeed like. Go figure.

YouTube 166

YouTube Facebook 166

Akamai Marketing

MAY 25, 2011

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Influencer Conversation 156

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Social Media

Small Business Mavericks

MAY 26, 2011

I’ll have to admit, I don’t know everything about Facebook. In fact, a recent article enlightened me to some new ways to market a business through Facebook. All of these ways – there are four of them – look to be quite powerful. Facebook Insights For Your Website – You’ve likely heard of Facebook Insights. You can actually use it for your website, which is pretty cool.

Facebook 170

Facebook Marketing System Comments 170

Waxing UnLyrical

MAY 26, 2011

I’ve been having a blast here in NYC at BlogWorld and New Media Expo. From catching up with old friends, to making new ones, to meeting online friends and delighting in the fact that they are exactly as they seem to be online… but more! … I’ve loved my experience here. As I publish this, it’s 13 minutes to the closing keynote and a saxophone is being tuned on stage.

Flickr 170

Flickr Meeting Communities Publishing 170

Firebelly

MAY 25, 2011

The tablet computer market is growing larger and larger by the day. As a matter of fact, some are attributing dwindling PC sales to the rise of tablets. While tablets used to be a bulky laptop system with a touchscreen, now you can grab an iPad or Motorola Xoom that can not only replace a laptop in some circumstances, but is only a fraction of the size.

iPad 161

iPad iPhone Mobile System 161

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.

Social Media 165

Social Media MySpace Statistics Social Networking 165

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Small Business Mavericks

MAY 23, 2011

I’m no Einstein. I know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Remember the article I wrote on Quora , the one comparing it to Twitter? Yeah, that one. It’s been reprinted by Social Media Today. And it’s getting a lot of traction to boot.

Social Media 168

Social Media Industry Communities Features 168

Waxing UnLyrical

MAY 21, 2011

So the world is supposed to end at 9 pm ET today? Dang. And I just installed the Tweet Old Post plugin that Ken Mueller pointed us to a few days ago (it’s awesome!). And Ken learned about it from Ingrid Abboud (who is chocolate cake with a cherry on top awesome). Here are a few things you can do to make your last hours a little more fun: 1. Gini Dietrich had a great Gin and Topics yesterday on this latest apocalypse.

Flickr 170

Flickr 170

Firebelly

MAY 26, 2011

AF Expo , presented by AllFacebook , is an inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Packed with case studies and real-world perspectives, AF Expo offers attendees insights into Facebook marketing and development, as well as a sneak peek at the latest Facebook data, demographics and design issues.

Case Study 154

Case Study Authentication Issues Communities 154

Adam Sherk

MAY 24, 2011

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge).

Alterian 143

Alterian Social Media Film Sentiment 143

Small Business Mavericks

MAY 24, 2011

Famed journalist turned Internet entrepreneur Peter Shankman wrote a scathing criticism of social media experts and recommended that no one hire one of these dastardly little creatures. Then, SEO icon Rand Fishkin lambasted him for it. Now, I love a good fight as well as anyone. I have respect for both of these men. I disagree with Peter Shankman. I completely agree with Rand Fishkin.

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Social Media SEO Company Campaign 161