Sat.May 14, 2011 - Fri.May 20, 2011

Trending Sources

Peer Index vs. Klout

Spin Sucks

I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.&#. It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Now, let’s say, I want to do the same thing on Klout. So far, so good.

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Is Search Privacy Important To You?

Small Business Mavericks

Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. Good luck in that.

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. That was it. My Philosophy.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Where to begin? Top-of-mind awareness.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending Doesn’t Compete

Dave Fleet

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. I need to ask: Why do people still use Case in point. Let’s take a look at my site – Unique Visitors. Google Analytics: 14,972. Visits.

The Ethics of Whisper Campaigns

Spin Sucks

“For years, Mark Zuckerberg , the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. Enter Burson Marsteller. Most of you already know the story. The story goes that two very high-profile and former senior reporters turned PR pros worked with media and bloggers to begin digging into Social Circle and writing negative stories about it.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one. I love this idea!

SocMetrics: A Better Standard for Influence


The concept of “influence&# is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence. However, these tools–for example, Klout and Twitalyzer–are mostly measures of popularity on Twitter. Enter SocMetrics. From the Trenches

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Reality Behind the Check-In Hype [infographic]


Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. The theme of the conference was on the future of location based services. Foursquare Teams Up with American Express.

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Hey, Stop Procrastinating and “Do the Work”

Debbie Weil

I know I’m in trouble when I haven’t posted to my blog in several weeks. I can feel the wall of resistance rising higher and higher. My inner voice chatters away: "For godssakes , write a new blog post. Something. Anything. Panic. What should I write about? What is important enough? Paralysis." " And I’m a "blogging expert." Nor does it need to be long.

Social Media for Executives

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash&# at Counselors Academy on Sunday. I actually yelled at her from the audience. Neither here nor there. This week there isn’t a question but there IS a video! But it’s not a dreadful PowerPoint presentation with me droning on forever.

Community: the simplest, concisest, most elegant definition


My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. It happens around common interests. It’s made of three types of people. People that makes things happen. People that know what’s happening.

A World Gone Social

Learn how companies must adapt to survive.

You’re Fired. You’re Hired. It All Works Out.

Waxing UnLyrical

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs. With the other (Socialbrite) I feel light and bubbly, as if all things are possible. Rewind. BNET is awesome.

How To Use QR Codes for Business


Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. I have looked into what they are and how they can be used for marketing. What are QR codes? A QR code can be scanned by a smart phone and make an action on the phone. The possibilities are many.

Gin and Topics: The Apocalypse

Spin Sucks

Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping , who has calculated that May 21 is Judgment Day. Camping, who runs the Family Radio network, has offered several “infallible proofs&# that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. Go CBS!

Bing Adds Facebook Integration


As Facebook is growing from just being a social network to almost being a lifestyle, a lot of websites are starting to develop around it. Enter Bing , Microsoft’s search engine (or “decision engine,&# ) that just added a whole slew of Facebook integration features. The search results will now be annotated with how many friends have “Liked&# each result.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Decide The Frequency Of Your Posts On Social Media

Social Media Network Marketing

Have you wondered as to how many times should you Post / Share / Comment on Social Media? Too much is not good and too less is worse. Your frequency + content are factors that determine if your audience will stick with your Brand / Business Page. There are various factors that determine the frequency of your Posts: Category: This is the crucial factor. For instance if you are in the news category then naturally you need to be very frequent - people would like to have information as it unfolds in the world. Brand Personality: Your frequency also depends on what personality you want to portray.

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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

Three Elements Of A Social Strategy

Spin Sucks

Joseph Knecht is the managing director of Vipa Solutions , a technology services company. There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds. All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel. Placement. Process. Let’s explore each.

Storify Your Stories…Or Maybe Don’t


Between Twitter, Flickr, YouTube and all their various incarnations there’s a growing number of social media outlets to utilize for bloggers as well as professional and amateur journalists alike. Which is where Storify comes in to simplify the process. Readers can reply to tweets you’ve embedded from directly within your story, which keeps the conversation going. uphill. both ways.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review.

Your Auto Posts On Facebook May Not Be Read - Social Media

Social Media Network Marketing

Facebook has been transparent about its algorithms. They are called EdgeRank. It is this algorithm that decides on which post should appear on your Personal Profile Feeds in Facebook. Recently you may have noticed that posts coming from similar third party auto posting sites are getting clubbed together. This will result in your Fans not clicking each time to check out what all is clubbed together. I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] pervarakapadia Do join me

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#FollowFriday: Erica Allison

Spin Sucks

I remember the moment I “met&# Erica Allison. She was testing out video (which she’s really good at) and I was the subject of her very first video blog. I remember getting the alert that I’d been mentioned and I went over to the video and started to watch it. I still have the same reaction watching it that I did that first time. comments, 75 tweets, and nearly 2,000 pageviews.

Using Social Media To Avoid The Fires

Jason Yormark

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives. Challenging, yet definitely fun. Today I spoke with a client that had a fire alarm. It’s also about owning your brand/identity and avoiding the fires before they happen.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How I Get Things Done


One question I get asked often is how do I do it? Namely have a full time job while also running this blog, my photography blog , commenting , taking the manual approach to Twitter , writing tons of guest posts all over the place, and working on extra-curricular projects. So I’d like to take this time to share with you how I do things. But first, I want you to know that my system is not without its flaws. I get behind sometimes. So don’t look at this as a guide to productivity. It’s more like an inside look at what I do to get things done and keep my life somewhat balanced.

How Does Panda Affect You? - Social Media

Social Media Network Marketing

You will have heard about Panda by now. After Google Instant we have Panda walking in. It is the latest algorithm brought by Google Inc., early this year. It essentially is a fight against the much infamous content farms, copy paste work and link exchanges. Your Blog and Website could get affected by this. Check on your Page Rank. Have you slipped recently? This could be because of Panda. Panda is popularly known as Farmer. It farms the good sites and brings them upfront on the search. Google is usually silent about its algorithms. Even then black hat SEO does take place.

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Three Ways to Create Culture

Spin Sucks

We just returned from Counselors Academy , a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder what I was doing there. This becomes more efficient for you and your firm.

Get Your Blue Key


Wondering what this key is for? It’s a little blue key that, for $5, can help a refugee displaced by persecution, war or violence. There are lots of statistics on the refugee crisis , and there are lots of photos that I could put here to tear at your heartstrings, but here’s what matters: Just $5 can help. Click on the screenshot below to find out more. I hope you’ll get one too

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.